The best results if you've got limited time seem to come from blogging. Facebook is only really useful for collecting your existing fans in one place. Twitter some people get lucky on, but for the most part I don't think it makes a huge difference. I do find, however, that I'm contacted via twitter most often by people who've read my books.
As I've advised another writer on here, a blog takes minimum input (say half an hour a week to write a post or two) and it will provide a platform where people can find you, and where you keep giving them new content and keep them coming back. Building up a blog following can, however, take years, it's definitely a long-term project, but I've seen it pay huge dividends.
Best marketing technique, hands down, is writing another book. Never let anything else get in the way of that.
I think on a reader's review forum such as goodreads it's nice to acknowledge positive reviews with something simple such as 'liking' it or leaving a short comment, I've yet to hear of a reader responding negatively to that on those forums, and it can generate a lot of goodwill that will help you.
and I'm afraid I can't see your handle without giggling - are you in any way affiliated with the Salford Ladies United Temperance Society (SLUTS) who march in the Manchester Pride parade every year?
(anyone who's not seen them, google them - they're hysterical. Quote of the century - "Mince: Noun not Verb").
Hi members of this most excellent idea of a circle, firstly can i congratulate you for union you have already made. My name is Darren Worrow, i have reviewed within the comics industry for some years now. When i did this at first i reviewed self-published material and therefore i set myself some boundaries, only choosing items i know i would enjoy and thus give good critic.
After while i had to review more mainstream comics and i was encouraged to review more harshly, which i did. Mainstream except this as life but i feel anyone bold enough to dive into the world of self publishing deserves a big medal and not (for want of better word) slagging off!
So i love the policy you have hear to inform and ask the author what avenue they would like to go down if you intend to give a bad review. I would always do that or else simply kindly refuse to review it.
So if anyone would like a review please send me your info, for i too have some ebooks to review. (search for moi, Darren Worrow) and let me know if you'd like to review mine (new to the world of novels you see and would love some feedback)
Look forward to hearing from, not just anyone...but YOU!