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Thread: Why buy the cow when you can get so much milk free?


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robertbrumm

Posts: 39
Registered: 08/09/11
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 20, 2012 5:57 PM   in response to: frustratedovern... in response to: frustratedovern...
 
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frustratedovernover: There's no such this as this "KDP Reader" you keep mentioning. You're thinking of Amazon Prime Members - they are the only ones that can borrow books that are in the Kindle Owners Lending Library.

I'm not sure why you were under the assumption the free books weren't for everybody. We all understand that. 99.9% of us anyway.

You realize there are more than 647 people in the world who may want to buy your book, right? Those 647 "sales" pushed your book higher in the ranks, therefore, exposing it to more people when it's NOT free.

Before I enrolled in KDP Select, my best month was eight sales. Eight in one month. Now I'm averaging about 2-3 sales, per book, per day.
frustratedovern...

Posts: 926
Registered: 03/08/11
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 21, 2012 5:37 AM   in response to: robertbrumm in response to: robertbrumm
 
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Well, it's nice to be in the top 1% of something--even if it's a negative.

I got the idea that it was NOT for the general public from the free promo FACs that were posted on KDP's site. Not on the general Amazon site. I posted the relevant answer.

How do you figure I now know I have more than 653 (the final number) people with FREE copies who want to pay for it? Can't figure out that one either.

My grand total: roughly $1300 in downloads given away to reap $20 in sales. Doesn't sound like good business to me!
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 21, 2012 6:00 AM   in response to: frustratedovern... in response to: frustratedovern...
 
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Renee email me at drpduke@wmconnect.com and we can correspond in relative confidence. I am attaching a list of my 14 HDP ebooks, and look forward to hearing from you. PD.
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 27, 2012 5:02 PM   in response to: phildukephd in response to: phildukephd
 
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I am posting just to say that the majority of posts in support of my thesis that Select is hurting paid sales are evidently valid, while spme of those saying the contrary are possibly paid shills. One person posted that Select had increased his paid sales "tenfold"
etc. I just doubt it.

[b]Common sense tells us that when a person already has what you are selling, and when he/she got it free and you are charging for it, you will not make a sale.[/b]

[b]IMO the freebie Select program will eventually come close to destroying the paid sales situation.[/b] Therefore it is a disaster.in the making for both Indies and Amazon.com. It should be drastically reduced or better yet ended ASAP.

[b]Have you checked what's left of your paid sales today?[/b]
theforgottenman

Posts: 11
Registered: 04/04/12
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 28, 2012 3:48 PM   in response to: phildukephd in response to: phildukephd
 
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I have read this entire thread and do not see the most important aspect of the free promotions. A free sale is still a sale, and it is listed as such without mention of the price. Amazon lists your free sales in the "customers who purchased this book also purchased these" listings. It is totally possible that a person who bought one of the Hunger Games series of books also bought your book for free. If so, your book is in the list of books that customer has purchased. Can you guess how many customers hit the pages of the books in that series? I guess you are not considering what that bit of advertisement is worth. I should also mention that this benefit of free promotions transpires even when the free sale goes to a hoarder who may never read your book.
wranglerlaura

Posts: 1
Registered: 04/29/12
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 28, 2012 7:07 PM   in response to: phildukephd in response to: phildukephd
 
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I have learned so many unique ideas for promotion on just this thread alone! Thanks ya'll.
The comment "It looks to me you have been lucky, or maybe your work is very good, you are very good at marketing, etc" says it all, especially the part about the "work being very good, being good at marketing, etc. ".
I am new at the publishing game, but I grew up the child of very successful sales people. The freebies concept are referred to as "loss leaders" in the supermarkets. They will sell products at a loss, yes, they sell the items for less than they paid for them to draw people into the store. These stores are still in business some thirty years after I first heard the term, and the funny thing is, they still run loss leaders and they are all still in business. There is power in free, you just need to know how to use it and have an excellent product. I am now praying that I can learn how to use this tool effectively and that my product will be excellent enough.
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: Apr 29, 2012 3:31 AM   in response to: wranglerlaura in response to: wranglerlaura
 
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Thanks for the post. This electronic marketing is new and it has certain aspects quite different from classical marketing. It is possible to saturate a market electronically due to its inexpensive and fast and easy nature. Look at email spam and how much attention is paid to it. Classical marketers use loss leader items sparingly.

[b]On the Forum this AM a person posted that they had a total of 15,000 ebook downloads so far. Think about the affect of this sort of thing over time[/b]. Paid ebooks will be mostly ignored, just like spam is now.

Wait and see how May paid sales are. The overall longer term sales trend is generally down, down, down.
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: May 3, 2012 4:19 AM   in response to: phildukephd in response to: phildukephd
 
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Sometimes I hate it when I am right! [b]The paid sales down trend continues.[/b] Don't blame me I am only the messenger.
erinwald

Posts: 4
Registered: 11/03/10
Re: Why buy the cow when you can get so much milk free?
Posted: May 4, 2012 7:47 AM   in response to: phildukephd in response to: phildukephd
 
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I have never given away any of my nine novels. Last July when I offered them for $.99 the sales increased dramatically after lagging for eight months. Then, I expect, with the influx of new Kindles after Christmas my sales really did grow. But they have mysteriously dwindled in the last two months, for whatever reason. The interesting thing for me is the huge increase over the last several months of Nook sales, which previously had been about a fourth of those with Kindle. Now they are surpassing Kindle sales in great numbers. I think if Amazon hadn't introduced Select, my Kindle sales would have continued to be more than Nook's.
In any case, I will not get involved with the lending program. I think Amazon Prime is a device to profit only Amazon with upfront money and very little for the authors. I'm very sorry to see a once vital sales scheme, especially for Indy authors, deteriorate because of too many freebies. Our success in this realm must be killing the traditional publishers. I wonder what plans are afoot to squelch this change in their business.
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: May 4, 2012 5:56 PM   in response to: erinwald in response to: erinwald
 
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Thank you for the informative post. Please elaborate in confidence by email on what promo methods you employ for the NOOK ebooks. Thank you. drpduke@wmconnect.com

PD
thorkill71

Posts: 261
Registered: 03/06/12
Re: Why buy the cow when you can get so much milk free?
Posted: May 7, 2012 5:52 AM   in response to: phildukephd in response to: phildukephd
 
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For what it's worth, I sell a [b]$9.99 ebook[/b] (the most expensive you can offer) and I'm averaging around 30 sales a month....and I've never given a free one away.

I might not be a best selling author, but the book is selling without giving one single copy away for free. I can't complain about that.

v/r

Thorkill71

[i][b]"50 New Ways To Market Your Book"[/b][/i]
http://www.amazon.com/Ways-Market-Your-Book-ebook/dp/B007VOK7UQ

[i][b]"Crowd Funding: A Guide to Successful Kickstarter Projects"[/b][/i]
http://www.amazon.com/Crowd-Funding-Successful-Kickstarter-ebook/dp/B007HBZ91U
megapixpublishing

Posts: 48
Registered: 10/19/10
Re: Why buy the cow when you can get so much milk free?
Posted: May 10, 2012 1:57 PM   in response to: phildukephd in response to: phildukephd
 
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A few more sobering facts about the 'slide' in sales - which is also affecting Amazon Prime Loans.

The bottom line

Jan '12 $700,000 / $1.60 = 437,500 loans

April'12 $600,000 / $2.48 = 241,935 loans

Not only have ebook sales fallen since the beginning of the year, [b]loans are down by some 45% ! [/b]

Message was edited by: megapixpublishing
catherinbyrne2

Posts: 9
Registered: 03/23/11
Re: Why buy the cow when you can get so much milk free?
Posted: May 13, 2012 10:38 AM   in response to: phildukephd in response to: phildukephd
 
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the answer is, free milk is seldom as good as that which comes from a cow you know does not have MCD!
phildukephd

Posts: 857
Registered: 06/16/11
Re: Why buy the cow when you can get so much milk free?
Posted: May 15, 2012 5:56 AM   in response to: catherinbyrne2 in response to: catherinbyrne2
 
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Catherine, thank you for your interest with humorous reply, but please know I am quite serious about the Select program's affects on ebook paid sales. I fear the Select program will destroy the financial incentive for ebook writing. It will not affect me personally, since I write for love, not money, but the many authors who need the money will suffer, and so the entire writing and reading population will suffer. In the long run Select will IMO be very harmful to both readers and writers.

If you are interested in MCD look at Rense.com on this subject.

Perhaps you will see something interesting in the attached list of my ebooks?

Best regards,

PD
mawmawmadred

Posts: 36
Registered: 01/18/12
Re: Why buy the cow when you can get so much milk free?
Posted: May 16, 2012 12:17 PM   in response to: phildukephd in response to: phildukephd
 
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Part of the decline experienced is because Amazon has changed their Algorithms. This is similar to what Google does on occasion to prevent spam listings from ending up at the top of searches.

I am not posting links on this, since there are several different websites and I am not associated with any of them. Just Google "Amazon Algorithm"
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