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Thread: why doesn't kindle try advertising on TV?


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openhearted

Posts: 295
Registered: 09/03/12
why doesn't kindle try advertising on TV?
Posted: Jan 27, 2017 6:59 AM
 
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hi

any big business does this--why not amazon?

indie ebook fiction writers knock themselves out trying to sell their books--

we've all seen jaded, knock-off, rehashed junk big fat big 5 books--that's all been done before--

I like the indies

they are cutting edge--often young, experimental writers

big 5 publishers advertise in the NY Times Book Review---I can't even read that anymore--just my opinion--but too much fake news about big shot, well funded, non indies

indies and ebook writers barely get a mention--and this is supposed to be about literature?

oh

Edited by: openhearted on Jan 27, 2017 7:00 AM
Ralph E Vaughan

Posts: 3,117
Registered: 12/01/12
Re: why doesn't kindle try advertising on TV?
Posted: Jan 27, 2017 7:14 AM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
hi

any big business does this--why not amazon?

indie ebook fiction writers knock themselves out trying to sell their books--

we've all seen jaded, knock-off, rehashed junk big fat big 5 books--that's all been done before--

I like the indies

they are cutting edge--often young, experimental writers

big 5 publishers advertise in the NY Times Book Review---I can't even read that anymore--just my opinion--but too much fake news about big shot, well funded, non indies

indies and ebook writers barely get a mention--and this is supposed to be about literature?

oh

Edited by: openhearted on Jan 27, 2017 7:00 AM


Amazon advertises Kindle devices, Prime and KU quite often, especially around Christmas obviously. As to individual books, it's none of their business. Except for their own labels, they are not the publishers, and for those they seem to do well enough with their targeted marketing.

An interesting note, KDP is very heavily advertised on Amazon TV. There, the more successful of the indie writers become corporate spokesmen, for which I assume, and hope, they are well paid...though, truth to tell, only one was familiar to me.
kallen11

Posts: 835
Registered: 03/13/10
Re: why doesn't kindle try advertising on TV?
Posted: Jan 27, 2017 7:19 AM   in response to: openhearted in response to: openhearted
 
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I see ads for Kindle on TV all the time. Same for Prime, Audible, and Alexa. Amazon promotes the hell out of its services.

If you want your book advertised on TV or anywhere else, the production and payment is up to you, the publisher.

indies and ebook writers barely get a mention--and this is supposed to be about literature?

Advertising has always been about money. He who spends the most gets the high-profile features.

If you can't or won't put up the cash, the other option is doing something newsworthy and converting the media attention into free advertising.
Carol Menges

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Registered: 12/10/12
Re: why doesn't kindle try advertising on TV?
Posted: Jan 28, 2017 9:41 AM   in response to: openhearted in response to: openhearted
 
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The way I see it, Amazon offers us a great opportunity to write, sell, and have them do all the POD and shipping for us. We don't have to pay for it. Amazing, actually. It's a win-win. And like others are saying here, if you want your own books promoted, you'll have to be of the top-selling authors or pay for the privilege. Heavily. TV's not cheap. Radio's better. Try it out if you want.
Notjohn

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Registered: 02/27/13
Re: why doesn't kindle try advertising on TV?
Posted: Jan 28, 2017 12:56 PM   in response to: Ralph E Vaughan in response to: Ralph E Vaughan
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My favorite Kindle ads are in the Wall Street Journal. Typically they appear in the Saturday Review section, over the best-seller lists, and they have the the headline HAVE KINDLE, WILL TRAVEL. They show a gallant backpacker riding hard class through India or on the beach in Bali, peering into a Kindle screen and altogether ignoring the scenery and the people round about.

Good luck! -- NJ

The book: Notjohn's Guide to E-Book Formatting (and print as well!)

The blog: http://notjohnkdp.blogspot.com
Fabio Remedio

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Registered: 10/14/16
Re: why doesn't kindle try advertising on TV?
Posted: Jan 28, 2017 4:54 PM   in response to: openhearted in response to: openhearted
 
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They advertise only the device, which is their intellectual property.

But they can't advertise intellectual property of other people, unless they are authorized and paid for it.
grandmaster

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Registered: 11/29/16
Re: why doesn't kindle try advertising on TV?
Posted: Jan 29, 2017 8:30 AM   in response to: openhearted in response to: openhearted
 
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First of all Kindle is a device. Amazon is the company. And they do advertise. There are ads about Amazon products all the time on my TV, at least. Surely I don't have unique satellite service?

As to them pushing books? No, that's your deal. Unless you have signed with one of the Amazon imprints, no one is going to do any of the work for you.

There is a load of information on any site where indies hang out about promoting their work. Do your work, and learn how to promote your books. It's part of the business of being a publisher.
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jan 31, 2017 7:26 AM   in response to: Ralph E Vaughan in response to: Ralph E Vaughan
 
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hi

fiction ebooks---those lowly products--that's what yours truly writes

it has been mentioned (apparently not by a writer--many of the responses don't seem to be made by indie writers)

that amazon isn't in the book business, or already advertises--

last time I looked, for a $.99 ebook, amazon gets 65%, while I get a measly 35%

I tweet, PIN, FB and G+ these ebooks all the time--amazon gets 65% of the cash my sweat pays out

they can afford to advertise on TV--I can't--it's not that expensive for a billionaire operation--it pays

if they are already there, advertising--it's invisible

I NEED A SUPERBOWL AD

that I'd see

what is amazon advertising on, shoppers network, at 2AM?

oh

Carol Menges

Posts: 261
Registered: 12/10/12
Re: why doesn't kindle try advertising on TV?
Posted: Jan 31, 2017 8:39 AM   in response to: openhearted in response to: openhearted
 
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Your "measly 35%" is a WHOLE LOT MORE than music composers and lyricists used to get before availability of online publishing--although today, many online publishers get nothing at all while they're trying to find a following, or because their egos push their music out there for free, and many church musicians will use it because many of them are not very well trained nor versed in their own art.

Composers I knew very well used to get about 15 cents per each sale for a piece of choral music that cost somewhere between one dollar to a dollar seventy-five to buy. Something like that. Distribution costs for the publisher and paying employees, storage of music for several years even if it wasn't selling, etc., made this necessary. It shocked me and a lot of other musicians when we were informed of this, those of us who would buy the sheet pieces we loved. Those composers had to hawk their own pieces by dragging them to conference after conference just to break even--if they did that well.

You ought to check around and notice what we're getting for putting nothing out there but our art. 35% is nothing to disparage under the circumstances. We're very lucky that this platform exists for us. Of course, you can take out your own Super Bowl ad if you can afford it. Can't? Neither can the rest of us. And if Amazon (including CreateSpace) had to do so to attract buyers, you'd better bet they'd drop us in a flash and just keep going with the other materials that Amazon has branched out into. They started with this eBook business but found that where the money's really made is not with books.
Dave Casey

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Registered: 03/03/16
Re: why doesn't kindle try advertising on TV?
Posted: Jan 31, 2017 10:48 AM   in response to: openhearted in response to: openhearted
 
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You could always pull your titles off KDP and set up your own storefront. Then, you would get to keep ALL the proceeds of your sales. The fact of the matter is, Amazon has provided you with a platform to hawk your titles to a market that is far bigger than anything you could ever create. They provide all the tools and help necessary to bring your titles to the reading public. It is your job to let your potential readers know that your titles exist.

Amazon gets close to a million new titles every year. Which ones do you think they should advertise? And if they don't choose yours, then what? Are you going to whine about that, too? The fact is, Amazon doesn't owe you anything for your "measly" 35%. You want Amazon to advertise your titles for you? Pay for it.
Amy Davis

Posts: 254
Registered: 07/01/14
Re: why doesn't kindle try advertising on TV?
Posted: Feb 1, 2017 5:49 PM   in response to: openhearted in response to: openhearted
 
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I'm curious. Would your expectation be that Amazon run thousands of adds, one each for all the books on their site that are self-published; one really long add where all the self-published books go by in a blur; or are thinking just a handful of books would be advertised? And if just a handful, what makes you think yours would be singled out for this treatment?
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Feb 3, 2017 7:56 AM   in response to: Amy Davis in response to: Amy Davis
 
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Amy

no, I'm not thinking any of my books would be featured---I have no such luck

what I was thinking about, in my dreamed of SUPERBOWL AD (and when you watch the Snickers candy ad, think of me)

I'd like to see a really funny ad about ebooks written by indies---ad writers are very creative---

this idea is a result of seeing stats on google trends showing interest in ebooks being way down

advertising probably will give it a boost

now, as for a halftime show--yes, I would do it

coach--just put me in

love,
oh
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: May 25, 2017 6:52 AM   in response to: Notjohn in response to: Notjohn
 
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notjohn

I've never seen the ad you mention in the wall street journal

on the other hand, I only read that newspaper when it is given out for free in a hotel I'm staying at

the ad sounds good

I'd like to see it on TV

oh
B.L. Alley

Posts: 999
Registered: 06/14/14
Re: why doesn't kindle try advertising on TV?
Posted: May 25, 2017 8:05 AM   in response to: openhearted in response to: openhearted
 
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Only the favored are favored.
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: May 29, 2017 9:17 AM   in response to: Notjohn in response to: Notjohn
 
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Notjohn

I saw a TV ad for audible--an audiobook ad

it was very effective, I thought

still waiting to see an amazon ebook ad

recent news reports have covered brick & mortar amazon bookstores

sounds good

again, TV ads are very effective--something has to be done to publicize ebook fiction on TV

oh
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