any big business does this--why not amazon?
indie ebook fiction writers knock themselves out trying to sell their books--
we've all seen jaded, knock-off, rehashed junk big fat big 5 books--that's all been done before--
I like the indies
they are cutting edge--often young, experimental writers
big 5 publishers advertise in the NY Times Book Review---I can't even read that anymore--just my opinion--but too much fake news about big shot, well funded, non indies
indies and ebook writers barely get a mention--and this is supposed to be about literature?
Edited by: openhearted on Jan 27, 2017 7:00 AM
Amazon advertises Kindle devices, Prime and KU quite often, especially around Christmas obviously. As to individual books, it's none of their business. Except for their own labels, they are not the publishers, and for those they seem to do well enough with their targeted marketing.
An interesting note, KDP is very heavily advertised on Amazon TV. There, the more successful of the indie writers become corporate spokesmen, for which I assume, and hope, they are well paid...though, truth to tell, only one was familiar to me.
The way I see it, Amazon offers us a great opportunity to write, sell, and have them do all the POD and shipping for us. We don't have to pay for it. Amazing, actually. It's a win-win. And like others are saying here, if you want your own books promoted, you'll have to be of the top-selling authors or pay for the privilege. Heavily. TV's not cheap. Radio's better. Try it out if you want.
My favorite Kindle ads are in the Wall Street Journal. Typically they appear in the Saturday Review section, over the best-seller lists, and they have the the headline HAVE KINDLE, WILL TRAVEL. They show a gallant backpacker riding hard class through India or on the beach in Bali, peering into a Kindle screen and altogether ignoring the scenery and the people round about.
Good luck! -- NJ
The book: Notjohn's Guide to E-Book Formatting (and print as well!)
Your "measly 35%" is a WHOLE LOT MORE than music composers and lyricists used to get before availability of online publishing--although today, many online publishers get nothing at all while they're trying to find a following, or because their egos push their music out there for free, and many church musicians will use it because many of them are not very well trained nor versed in their own art.
Composers I knew very well used to get about 15 cents per each sale for a piece of choral music that cost somewhere between one dollar to a dollar seventy-five to buy. Something like that. Distribution costs for the publisher and paying employees, storage of music for several years even if it wasn't selling, etc., made this necessary. It shocked me and a lot of other musicians when we were informed of this, those of us who would buy the sheet pieces we loved. Those composers had to hawk their own pieces by dragging them to conference after conference just to break even--if they did that well.
You ought to check around and notice what we're getting for putting nothing out there but our art. 35% is nothing to disparage under the circumstances. We're very lucky that this platform exists for us. Of course, you can take out your own Super Bowl ad if you can afford it. Can't? Neither can the rest of us. And if Amazon (including CreateSpace) had to do so to attract buyers, you'd better bet they'd drop us in a flash and just keep going with the other materials that Amazon has branched out into. They started with this eBook business but found that where the money's really made is not with books.
You could always pull your titles off KDP and set up your own storefront. Then, you would get to keep ALL the proceeds of your sales. The fact of the matter is, Amazon has provided you with a platform to hawk your titles to a market that is far bigger than anything you could ever create. They provide all the tools and help necessary to bring your titles to the reading public. It is your job to let your potential readers know that your titles exist.
Amazon gets close to a million new titles every year. Which ones do you think they should advertise? And if they don't choose yours, then what? Are you going to whine about that, too? The fact is, Amazon doesn't owe you anything for your "measly" 35%. You want Amazon to advertise your titles for you? Pay for it.
I'm curious. Would your expectation be that Amazon run thousands of adds, one each for all the books on their site that are self-published; one really long add where all the self-published books go by in a blur; or are thinking just a handful of books would be advertised? And if just a handful, what makes you think yours would be singled out for this treatment?