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Thread: why doesn't kindle try advertising on TV?


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jm14

Posts: 2,613
Registered: 10/06/11
Re: why doesn't kindle try advertising on TV?
Posted: May 29, 2017 3:40 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
hi

fiction ebooks---those lowly products--that's what yours truly writes

it has been mentioned (apparently not by a writer--many of the responses don't seem to be made by indie writers)

that amazon isn't in the book business, or already advertises--

last time I looked, for a $.99 ebook, amazon gets 65%, while I get a measly 35%

I tweet, PIN, FB and G+ these ebooks all the time--amazon gets 65% of the cash my sweat pays out

they can afford to advertise on TV--I can't--it's not that expensive for a billionaire operation--it pays

if they are already there, advertising--it's invisible

I NEED A SUPERBOWL AD

that I'd see

what is amazon advertising on, shoppers network, at 2AM?

oh

You're the publisher, not just the writer. Amazon is only the bookstore, giving you virtual shelf-space. It's up to you to publicize and promote your book.

Further, self-published books are, in the main, the slush pile made visible. Most are sub-literate, illiterate, or a-literate. And poorly produced - bad covers and filled with formatting errors - on top of that.

And most are never going to sell more than a handful of copies in their lifetime, to few friends and family members.

Why on earth would any rational company want to advertise them?

openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jun 7, 2017 7:22 AM   in response to: jm14 in response to: jm14
 
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Dear Jeff Bezos,

There are these folks saying your company should not advertise ebooks on TV.

With about 80 billion dollars on hand, I recommend using some of this money (ads on TV are cheap) to advertise fiction ebooks in general, even though many are poorly written. The public will buy the good books. Curators of slush piles are thankfully mostly out of business, and good riddance.

That's what makes amazon great--being an open publisher without being a fathead. Many blowhards say ebooks are illiterate. This is offensive and ignorant.

It is often quite clear that due to faulty translations people are trying to publish books in the USA for a measly few bucks.

Like myself, they have no interest in selling books to their family and friends. They want to make money for their families any way they can. A few bucks in Africa is worth a lot.

Jeff, keep allowing these people to make money, and more of it, by advertising on TV.

No struggling writer can afford to advertise on TV. He or she can only hope it will trickle down.

oh
Gary O'Riley

Posts: 893
Registered: 09/24/12
Re: why doesn't kindle try advertising on TV?
Posted: Jun 7, 2017 7:37 AM   in response to: jm14 in response to: jm14
 
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"Further, self-published books are, in the main, the slush pile made visible"

Ouch! That smarted!
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: why doesn't kindle try advertising on TV?
Posted: Jun 7, 2017 8:19 AM   in response to: openhearted in response to: openhearted
 
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You're the publisher, not Amazon. Successful publishers don't need or want outsiders butting into their businesses. Your suggestion would have Amazon pushing dreck and drivel on the buying public, an easy way to tarnish the brand name with the indie stain. As merely a "bookshelf" for slush pile escapees it's not a problem.
Diana Persaud

Posts: 2,429
Registered: 10/07/13
Re: why doesn't kindle try advertising on TV?
Posted: Jun 7, 2017 8:32 AM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
Dear Jeff Bezos,

There are these folks saying your company should not advertise ebooks on TV.

With about 80 billion dollars on hand, I recommend using some of this money (ads on TV are cheap) to advertise fiction ebooks in general, even though many are poorly written. The public will buy the good books. Curators of slush piles are thankfully mostly out of business, and good riddance.

That's what makes amazon great--being an open publisher without being a fathead. Many blowhards say ebooks are illiterate. This is offensive and ignorant.

It is often quite clear that due to faulty translations people are trying to publish books in the USA for a measly few bucks.

Like myself, they have no interest in selling books to their family and friends. They want to make money for their families any way they can. A few bucks in Africa is worth a lot.

Jeff, keep allowing these people to make money, and more of it, by advertising on TV.

No struggling writer can afford to advertise on TV. He or she can only hope it will trickle down.

oh


Last time I checked, Amazon wasn't a charity. They are a business and they are in it to make a profit. So why should Amazon spend their own money to advertise for ANOTHER business (meaning all the self publishers)? If they did decide to advertise ebooks, it would make sense that they would advertise their own imprints.

You run your business the way you see fit. Don't expect Amazon to foot the bill. What an unrealistic expectation!
martin c coats

Posts: 14
Registered: 05/17/17
Re: why doesn't kindle try advertising on TV?
Posted: Jun 7, 2017 2:20 PM   in response to: openhearted in response to: openhearted
 
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I'm new to amazon myself, though my welcome was warm... I've found the narrow expectations of what a book should be and look like very disconcerting.
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 6, 2017 12:04 PM   in response to: martin c coats in response to: martin c coats
 
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Martin
Do write what you want and what you have to
Granted, you might have to squeeze between the rocks
Best of luck,
Although I have always been a bit of a troublemaker, kindle has been very kind and generous to me and I am grateful
Keep plugging away
Oh
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 6, 2017 12:09 PM   in response to: Diana Persaud in response to: Diana Persaud
 
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Last time I checked, amazon was worth over 400 billion
Let us feeble, crumb eaters have more gruel, please
Your humble servant
Oh
Diana Persaud

Posts: 2,429
Registered: 10/07/13
Re: why doesn't kindle try advertising on TV?
Posted: Jul 6, 2017 12:47 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
Last time I checked, amazon was worth over 400 billion
Let us feeble, crumb eaters have more gruel, please
Your humble servant
Oh

So why should they share their money with YOU? What makes you so special? Why you and not me? Or any of the other millions of authors on KDP?

Do you see my point?
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: why doesn't kindle try advertising on TV?
Posted: Jul 6, 2017 12:49 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
Last time I checked, amazon was worth over 400 billion
Let us feeble, crumb eaters have more gruel, please
Your humble servant
Oh

What have you done to deserve either pity or charity?

openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 7, 2017 11:00 AM   in response to: Diana Persaud in response to: Diana Persaud
 
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You folks misunderstood me, I guess
I'm suggesting ads for ebooks in general, not me or anyone else in particular
Oh
jm14

Posts: 2,613
Registered: 10/06/11
Re: why doesn't kindle try advertising on TV?
Posted: Jul 7, 2017 1:03 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
You folks misunderstood me, I guess
I'm suggesting ads for ebooks in general, not me or anyone else in particular
Oh

No. I didn't misunderstand you at all. Nor, do I think, did anyone else.
Donna St Felix

Posts: 4,861
Registered: 09/18/13
Re: why doesn't kindle try advertising on TV?
Posted: Jul 7, 2017 1:13 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
any big business does this--why not amazon?

No not any big business does this. They have the sense (and brains) to know they would not make the cost back.
They are a store, a printer and a supplier. You are the manufacturer in that you made the item (no matter if just using your mind). Do your own advertising as the car manufacturers and perfume companies do.
openhearted

Posts: 295
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:04 AM   in response to: jm14 in response to: jm14
 
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obviously, Mr. Bezos has so much money, he doesn't need any more

he could make more money by advertising ebooks on TV, in my opinion, and unless he tries, he'll never know

TV advertising can be pretty cheap, although I have advocated Super Bowl ads

ebooks made Mr. B a billionaire

I'm not inclined to pay for ads--since I am not a facebook inventor, or billionaire, just a fiction writer

I am AMAZED, mr. amazon, how little interest you have in helping ebook writers (now enduring a horrible sales slump)

for example, I now and then get an email from the amazon pretend robots which are sent "no reply" since they are so huge, big and uninterested in or terrified of the public (anyone who deals with the public knows how much trouble they are), they tremble in their boots about having human contact with (perish the thought) actual human contact with a fiction writer

I think mr amazon would benefit far more than me by TV advertising--I'd just be a trickle down voodoo economics beneficiary

thanks for your notes,
oh
thrasherll

Posts: 4,954
Registered: 06/27/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:23 PM   in response to: kallen11 in response to: kallen11
 
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I don't watch a lot of television but I don't recall seeing an advertisement by a bookstore mentioning specific books. I've seen commercials for large chain bookstores occasionally but I sure don't remember them hawking specific books.

L. L. Thrasher
Legend
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