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Thread: why doesn't kindle try advertising on TV?


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jm14

Posts: 2,546
Registered: 10/06/11
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:43 PM   in response to: thrasherll in response to: thrasherll
 
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thrasherll wrote:
I don't watch a lot of television but I don't recall seeing an advertisement by a bookstore mentioning specific books. I've seen commercials for large chain bookstores occasionally but I sure don't remember them hawking specific books.

Yes, that has always been the publisher's role. And still is, whether it is a traditional publisher or a self publisher.

Authors published by traditional houses sometimes go on promotional tours where expenses are paid for by the publisher. And of course authors have now and then hawked their work themselves even when traditionally published - doing readings, going to conferences, sending out newsletters and the like.

Oh, the delusions of some, the fantasies of others!
jm14

Posts: 2,546
Registered: 10/06/11
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:47 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
ebooks made Mr. B a billionaire

That is hilariously funny...or would be were it not something you actually believe, which I fear you do.

I'd just be a trickle down voodoo economics beneficiary

No you wouldn't, man. Not you, with your books. That's pretty much clear from your posts.
thrasherll

Posts: 4,889
Registered: 06/27/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 10:06 PM   in response to: jm14 in response to: jm14
 
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jm14 wrote:
thrasherll wrote:
I don't watch a lot of television but I don't recall seeing an advertisement by a bookstore mentioning specific books. I've seen commercials for large chain bookstores occasionally but I sure don't remember them hawking specific books.

Yes, that has always been the publisher's role. And still is, whether it is a traditional publisher or a self publisher.

Authors published by traditional houses sometimes go on promotional tours where expenses are paid for by the publisher. And of course authors have now and then hawked their work themselves even when traditionally published - doing readings, going to conferences, sending out newsletters and the like.

Oh, the delusions of some, the fantasies of others!


My four mysteries were traditionally published and I did book signings at bookstores, gave talks to groups of mystery fans, went to writers conferences, etc. My publishers were on the smaller side and didn't pay for my trips to conferences or out-of-town bookstores but they did put ads in various magazines and made sure my books got to book reviewers. That was pretty much the extent of advertising.

So, now my question (not to you specifically) is if print bookstores have never found advertising books on television a worthwhile investment, why would Amazon?

L. L. Thrasher
openhearted

Posts: 283
Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 18, 2017 7:36 AM   in response to: thrasherll in response to: thrasherll
 
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hi

I am still okay with TV advertising

even ads in movie theatres

oh
Notjohn

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Registered: 02/27/13
Re: why doesn't kindle try advertising on TV?
Posted: Jul 18, 2017 8:25 AM   in response to: thrasherll in response to: thrasherll
 
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I am amazed that this thread has 33 replies. (Well, now it has 34!) It seems that everyone knows better than Jeff Bezos how to run an online bookstore. No wonder Amazon doesn't sell many books! It's apparently run by an incompetent who doesn't know anything about advertising.

Like some others, I had Big Five publishers before I became a self-publisher. I even once had a full-page ad in the NYT Book Review section. Another publisher hired a firm that lined up twenty radio interviews. (I did one of them at 6 a.m. while on a ski trip to Colorado, tee hee. And that same evening I did a book signing at the Explore Bookstore downtown, also arranged by the publisher.) Yet another publisher got me a speaking gig in Seattle, which on that particular evening had its first blizzard in some years, which did a lot to dampen attendance. The sponsor however picked up my airfare and hotel stay.)

But nobody every advertised for me on television.

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

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