I haven't read his book, but I did look at his website and there is one thing I learned from him that helps me a lot. That is to make a "notify me" form so readers can sign up to be notified when a new book is released.
John Locke has been accused of some shady marketing and for a time, readers posted dozens of one star reviews, but I notice many have been taken down.
Now this book seems to have been out a while so does anyone knows if this will still help new publishers to the kindle these days? Also if you own it did it help you?
It’s only like 3 bucks so I think I’ll get it anyway but would like to hear from others before I do.
The 99 cent 'gimmick' used by John Locke and others seems to have run its course. 'Get Rich Quick' charlatans jumped in and posted hundreds of thousands of crap books and 'scam-phlets' because they thought they could get rich without doing any work. As a result, most readers won't even glance at books priced at 99 cents anymore. However, if you're serious about the craft of writing, have worked to develop your skills, and understand that success doesn't come overnight, the opportunities to develop a successful career as an Indie author are still here.
I bet that his practices were no more shady than those operated by the big publishing companies.
Writing is an art, but the bit that you do after writing is business, and business is never pretty.
Many writers don't embrace business, because they think that it some way tarnishes their art, but many business minded people will embrace writing.
It is natural that those who embrace both the art and business of writing/publishing will do better than those who stick with just one.
Both art and business are incredibly important to this world, and there is no shame in embracing both.
I take a lot of pride in the stuff that I produce, however unchallenging erotica is at times. From the writing to the cover, to the blurb, I'm not massively talented or unique, but I put as much into my product as I can.
So when I've finished that product, I have no regrets at all when I do whatever it takes to sell it.
My KDP sales:
One side of me is delighted that my products have been purchased via KDP over 1000 times a each month for five months, the business side of me wants more and is striving for 1500, and then 2000.
I'm going to buy that John Locke book and see whether he has some tips to help take me over 2000.
As self-published authors we have to do both the writing side and the business side. If you aren't prepared to do the business side, then self-publishing isn't for you, in my opinion.
I bought and read Locke's book. He has some decent ideas on marketing -- the newsletter being one.
Essentially, he says he wrote decent books, writes a wonderful blog posting once every century or so, and uses his newsletter and a few other marketing tools to sell more than a million books. He never quite gets around to mentioning the paid reviews and paid-for purchases, kinda funny that.
But, as one poster says, he's done nothing shadier than major book dealers, and certainly not as bad as that one dude who not only gamed the system with false positive reviews, but slammed other writers in the same genre with false reviews.
One thing you need to understand when reading this book, however, is this -- everyone's success story, and the advice on how to get there, is different. Locke says Twitter is mostly useless. Michael Hicks, another big-selling KDP guy who has written a book on how he made it, swears Twitter was THE tool that took him to the top.
And both are telling you what worked six months, a year, maybe two years ago.
That would be kinda like reading a marketing guide for print book publishing based on marketing trends from 1975. The digital world's moving fast, we should learn from those who went before us, but realize it's a different world today, and will be significantly different again in six months.