My Kindle book has various tags and it correctly appears when the Search is "Products Tagged With."
However, all of the books that display in the search result display the "Add to cart" button (making it easy for the user to order the book) but my book does not have the "Add to cart" button.
Instead, my book shows an "See all buying options" button. Which makes my book more difficult to purchase. On my book's product detail page the "add to cart" button is displayed -- just not in the search results for "Products tagged with."
Why doesn't my book show the "add to cart" button for this particular search?
To see this behavior:
Do a search in the Kindle store and search for "Kindle books" using the search query "leadership."
Click on the 1st book in the search results to load that book's product detail page.
Then scroll down about 2/3 of the page to the section entitled:
"Looking for other 'leadership' products to see other books tagged "leadership."
Click the link below the horizontal list of books that says;
"Explore 5614 other items related to 'leadership'
The next page to load will display all of the books tagged 'leadership'
Currently, my book is listed as #12 It's title is: "The Success Formula For Personal Success." It is the only book that does not have the "add to cart" button.
What can be done to display the "Add to cart" button in this search?
Please note that I changed the price of my book this morning so it may temporarily show that the book is not available for sale until the price is fully updated.
The "add to cart" button has never shown in this particular search "products tagged with..." so I'm pretty sure it doesn't have anything to do with the price being changed.
For some strange reason, Kindle e-books are regarded as Third Party items in the Amazon catalog. "See All Buying Options" is otherwise reserved for out-of-print books, DVDs. etc. where Marketplace sellers offer copies of it. I've noticed this before, though I don't remember where. Not Tags, because I never use tag searches.
Thanks for the reply. Since the "See All Buying Options" button makes sense to display for out-of-print books, DVDs etc. where one or more Marketplace sellers offer copies of it, and that is not the case for Kindle eBooks, I'd say this is a "programming bug" that Amazon should fix.
No matter how Amazon may wish to treat Kindle eBooks "under the covers" it should not hamper the user's experience to buy the eBook. Likewise, it should not disadvantage Kindle eBook authors by not having their books to be as easy to buy as other types of books.
Amazon certainly knows that the "Add to Cart" button increases the likelihood of a sale and an easier user buyer experience otherwise they would not have developed that button for site-wide sales of its products.