Have any of you had experience with online advertising? I am asking about the whole pay per click thing. I do not understand how it all works. Is it very costly and has anyone here found it to be effective? If so then which sites would you recommend. I am also wondering about press releases, are they helpful?
Ahhh-don't do what your suggesting please. You'll only hurt yourself. If you pay or trade for 'likes' or 'clicks' or what have you...you are not only possibly violating your kdp contract, your also just going nowhere fast. You don't pay for readers to like your work-why would you pay for the 'promotion' of it in this way? Word of warning too-people who read eBooks tend to have some tech savy-it's easy to spot a paid for self-promoter and it will turn off people who might have been legitimately interested. It is hard to build a fanbase, and promotion takes time. Give it time and hit all the possible platforms (free yipppeee!)
get a facebook page up and running
a twitter account
a squidoo lense
Then, if you want to pay for advertising invest in yourself-not in scmilled clicks that don't promote sales.
Make a youtube video
Print up some Title promoting free bookmarks to leave at private bookstore counters ect. That sort of stuff.
on your second point-press releases are a wonderful tool but there's a catch...the free and cheap ones don't accomplish much becuase they usually aren't read by publishers (the ultimate fanbase to court) or by large audience's of readers. I've personally found that Ezines and blogs are better for this. get yourself into goodreads, it's a great base with a loyal honest following.
The good (aka expensive) press releases are a great investment, but not many are willing to risk $400-$1000 when they're just getting their Title off the ground...especially when reviews like these are 'candid'. If your work isn't amazing-they'll tell people that.
My advise to you-self promote. Don't pay for anything unless you've really done your research and trust the site or company implicitly. =) Good Luck with your work!
There is such a thing as ads on sites like goodreads kind of like a banner advertisement that you pay for how many ever clicks you get on the advertisement. That is like paying for a commercial on TV is the best I can describe it because I am not wholly familiar with it. It has nothing to do with paying for or soliciting reviews and since goodreads sells that type of advertising to authors and publishers and goodreads is a part of amazon I am sure it is not against the rules of amazon to use them. I was just hoping someone could tell me if those advertisements are helpful and thereby worth the cost. I have read on this forum where others have tried this and I am hoping that one of those authors will tell me of their experience with that. :0) Thank you for your very kind response, but rest assured I am in no way seeking or soliciting reviews just looking for the best way to spend my marketing dollars. Best Wishes to you.
Well, I did wait almost twenty-four hours before I responded to myself and the thread went unanswered to the point it was in oblivion. And I have been building my platform for the at least the last year. My twitter and facebook pages gain new followers daily. I am walking the walk and doing the work (I think I am being patient) I just wanted to ask about the advertising. What did I say in the questions I posed that implicated that I was either soliciting reviews or was being impatient? Anyway thank you Derek for trying to help. I do appreciate it.