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Permlink Replies: 9 - Pages: 1 - Last Post: Aug 13, 2017 9:13 AM Last Post By: Scott Reid Threads: [ Previous | Next ]
Mark Collins

Posts: 19
Registered: 05/27/17
Advertising with Google
Posted: Jun 24, 2017 3:29 PM
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Hi
Do writers here find advertising with Google ads are worthwhile?
angelakulig

Posts: 1,044
Registered: 04/09/11
Re: Advertising with Google
Posted: Jun 24, 2017 6:25 PM   in response to: Mark Collins in response to: Mark Collins
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I did social media marketing professionally up until last year, I never heard any authors having success with AdWords (what Google calls their advertising service). If you wanted to give it a try, PublishersWeekly has a AdWords 101 for Indie Authors.
Mark Collins

Posts: 19
Registered: 05/27/17
Re: Advertising with Google
Posted: Jun 25, 2017 2:01 AM   in response to: angelakulig in response to: angelakulig
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ok thank you, I'll save my time!
clairefac

Posts: 51
Registered: 09/14/10
Re: Advertising with Google
Posted: Jun 25, 2017 11:00 AM   in response to: Mark Collins in response to: Mark Collins
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I'd say no unless your using Adwords for branding to generate awareness without sales.

When you promote books in places like Google Adwords, you're competing against every movie, video game, book, story site, publisher and arts website in the world, so you're looking at $5 per click on popular keywords. With a profit of say $2 on a $2.99 ebook, and a ratio of 1 in 100 actually clicking through and buying it, you'll lose $500 in clicks/impressions to make $2 in sales.

Facebook is about the same. Even if you get your click cost down, you'll lose more than you earn by selling a book because not every click is a sale and the ratio of sales is too low compared to the amount of clicks you have to pay for.

Big price items have a better time with paid advertising because they have more profit to feed into a single sale (eg: Item costs $100, marketing costs $0.50 per click. 100 clicks = 1 sale. Total marketing cost = $50. Total profit = $50. You can't do that with a $2.99 ebook because you don't have $50 profit to throw into marketing on each item.

AMS might be different in that a click could be a sale because the people clicking are there to buy books, so they probably will buy if they click, but I don't know what their numbers are like from firsthand experience, and I suspect it requires some research before jumping into it.

But Facebook and Adwords both suck for book sales imo. The cost of a click is too high for a low-priced product.
Joshua L.

Posts: 56
Registered: 04/25/17
Re: Advertising with Google
Posted: Jul 29, 2017 9:51 AM   in response to: clairefac in response to: clairefac
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clairefac wrote:
I'd say no unless your using Adwords for branding to generate awareness without sales.

When you promote books in places like Google Adwords, you're competing against every movie, video game, book, story site, publisher and arts website in the world, so you're looking at $5 per click on popular keywords. With a profit of say $2 on a $2.99 ebook, and a ratio of 1 in 100 actually clicking through and buying it, you'll lose $500 in clicks/impressions to make $2 in sales.

Facebook is about the same. Even if you get your click cost down, you'll lose more than you earn by selling a book because not every click is a sale and the ratio of sales is too low compared to the amount of clicks you have to pay for.

Big price items have a better time with paid advertising because they have more profit to feed into a single sale (eg: Item costs $100, marketing costs $0.50 per click. 100 clicks = 1 sale. Total marketing cost = $50. Total profit = $50. You can't do that with a $2.99 ebook because you don't have $50 profit to throw into marketing on each item.

AMS might be different in that a click could be a sale because the people clicking are there to buy books, so they probably will buy if they click, but I don't know what their numbers are like from firsthand experience, and I suspect it requires some research before jumping into it.

But Facebook and Adwords both suck for book sales imo. The cost of a click is too high for a low-priced product.


Your estimates are not true, simply not true. I am currently doing a blitz right now, and I have yet to pay five dollars a click. I have almost to one hundred clicks, and a 12% CTR. This is pretty high for a CTR. Most CTRs are probably one to two percent.
Scott Reid

Posts: 21
Registered: 04/21/17
Re: Advertising with Google
Posted: Aug 11, 2017 9:55 AM   in response to: Mark Collins in response to: Mark Collins
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I just finished a run with google AdWords and here are the results:

I ran the ad from Aug 4th to Aug 10th with 105 words. I put a $10 cap on daily spending. The words targeted specifically the genre of book that I have (superhero). The link for my ad was to my website as a direct link to my book on Amazon.com did not seem to work.

Results:

    • I capped out my spending each day at my $10.00 max (+/- some change)
    • My average cost per click was $0.44.
    • I spent a total of $69.64 and ended the campaign earlier than I intended.

    • Total Impressions 47,823
    • Total Clicks 160
(Remember I put an artificial cap on spending - these could have been more if I wanted to spend more per day. My Average Ad Position (number of paid ads from the top) was 2.6. It was 1.8 on my biggest search term that accounted for about 30% of the clicks.)

    • Traffic to my website went from ~5 hits per day to ~30 hits per day.
    • Most traffic went to my main page with a modest number of 2nd/3rd clicks other pages.
    • My sales of books in all formats showed ZERO appreciable change.

Observations:

1.) Google AdWords DOES drive traffic to your website at a not unreasonable price.

2.) 2nd and 3rd Clicks do not happen often (seems more like people are window shopping or...wait for it...browsing the web and not shopping).

3.) It could be my website needs a lot of work to make it more attractive.

4.) More likely (and I have seen this discussed with marketing people many times in my day job) you lose a TON of traffic if you make them do second and third clicks to get to the product.

5.) There is a place for Google AdWords if you have content on your website that you need to drive traffic to THAT YOU CAN GET THE BROWSER TO WITH A SINGLE CLICK FROM THE GOOGLE SEARCH RESULTS.

6.) I also use Amazon Associates for content for my website I create to drive traffic (I do mini-book reviews of books that I have liked. -- I did not get any additional sales during the google ad period.

7.) I had to adjust how much I was willing to spend per click and ended at a Maximum Cost Per Click of $0.60 (only averaged $0.44, though).

If you want to see what people were clicking to I was advertising:

My website is www.threehelmets.com
My book is Nova Academy

I'm completely independent an green as a city slicker in self-publishing and website creation, so this is definitely an anecdotal example and nothing to bank on or consider a professional effort.

I'm glad I ran the ad. It was worth $70 to explore google's advertising.

Scott Olen Reid
writerbn

Posts: 4,599
Registered: 05/12/12
Re: Advertising with Google
Posted: Aug 11, 2017 12:07 PM   in response to: Scott Reid in response to: Scott Reid
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Scott Reid wrote:
I'm glad I ran the ad. It was worth $70 to explore google's advertising.
Well, you could have given me the $70, and I would have told you Google AdWords is generally a poor way to sell fiction :)

However, I appreciate your posting your results. Maybe it will help other newbies.
Denis Caron

Posts: 2
Registered: 05/23/17
Re: Advertising with Google
Posted: Aug 12, 2017 8:12 PM   in response to: Scott Reid in response to: Scott Reid
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This is just my opinion, so take it with a grain of salt ...

Your site doesn't have a clear call to action to buy the book. I took a quick look at it and didn't immediately see where I could buy it.

When I created my site... www.dashfordunkirk.com , I tried to make sure that people weren't confused where they could buy it.

Mind you, I haven't spend any money on adwords.

Cheers,
KIM THORPE

Posts: 10
Registered: 05/04/17
Re: Advertising with Google
Posted: Aug 13, 2017 5:12 AM   in response to: Joshua L. in response to: Joshua L.
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I advertised on my own fb page using the amazon link or author link, this worked. I then set up a business face book page, cost a lot of money and no sales.
Scott Reid

Posts: 21
Registered: 04/21/17
Re: Advertising with Google
Posted: Aug 13, 2017 9:13 AM   in response to: Denis Caron in response to: Denis Caron
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I appreciate your opinion and added a "Buy Nova Academy" button linking to Amazon.com. The images are clickable and will take you to Amazon.com (although I switched the one on the left to just an image rather than a link).
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