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Thread: ONE MONTH, ZERO SALES WHY


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Permlink Replies: 26 - Pages: 2 [ Previous | 1 2 ] - Last Post: Jul 16, 2017 4:43 PM Last Post By: T M Small
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 13, 2017 8:34 PM   in response to: Fabio Remedio in response to: Fabio Remedio
 
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Finishing 3 - 7 books a week is not unusual for strong readers. Those who love to read make time; lacklustre readers make excuses.

People not only "notice" books they want to read, they actively search them out. A lack of sales is not indicative of not being found, but, rather, not being wanted.
aerki

Posts: 359
Registered: 02/25/12
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 5:34 AM   in response to: Ward Rogers in response to: Ward Rogers
 
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Ward Rogers wrote:
Finishing 3 - 7 books a week is not unusual for strong readers. Those who love to read make time; lacklustre readers make excuses.

People not only "notice" books they want to read, they actively search them out. A lack of sales is not indicative of not being found, but, rather, not being wanted.


Haha, this is so wrong it's laughable. Talk to any full time author about the need for advertising and they'll tell you, visibility is key. If you don't advertise, you don't get the sales. So people are NOT finding you amongst the haystack, at least not in sufficient numbers, to make a career of this. A few can sift through all that, mainly on the newly released lists, but if you think books just sell themselves you're woefully misinformed. I'm paying about $100 a day in advertising in order to get about 20 new readers. If I didn't pay for that advertising, I'd get 2-3 per day, and that's after building up a significant presence on Amazon.

Visibility is the key to everything, so stop telling newbs the opposite. There are currently 1.6 million books in KU alone. No one can browse through all that. You gotta do something to get noticed.

The free stuff you can do (that actually matters) is keywords, title, genre categories. Make sure they match your cover and hope the people who browse the newly released lists (which are much shorter than 1.6 million) see your cover. If it bespeaks to the genre then they'll read the title, then the blurb. Keywords put your book higher on the list to be seen. Those are the fundamentals (after getting a good cover made) and let me begin my career. Now I have to advertise to advance it further, because of visibility issues.

People can't buy your book if they don't know it exists. That is problem #1 for authors.
Wilai Lattimore

Posts: 377
Registered: 01/15/14
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 6:29 AM   in response to: aerki in response to: aerki
 
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Do you mean $10 a day to get 20 readers?
aerki

Posts: 359
Registered: 02/25/12
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 10:12 AM   in response to: Wilai Lattimore in response to: Wilai Lattimore
 
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Wilai Lattimore wrote:
Do you mean $10 a day to get 20 readers?

No, I mean $100. And I mean new readers that day. I write in a universe, so it's all one big series. I check the stats for the first box set, and that's how many new readers I get, though it's hard to know for sure because KU borrows aren't counted, only pages read.

As for the math, the box set sells for $4.99 and I get $3.44 out of it. If all 20 are buys, that's $68.8 return, but they're usually not. I get a little over $1 for the pages read on that box set(which is novel length).

So I'm getting $30-$40 back from the advertising investment when looking at the first book only. But since I have 40 books (25 are box sets of novellas) I make money off the advertising investment for the long run. I should make well over $80,000 for the year, minus the $36,500 for advertising, and I'm keeping $43,500.

To be blunt, I only got access to the Bookbub ad program a couple months ago, so those projections are probably on the low end because it takes readers a lot of time to work their way through about 4 million words. I'm conservatively estimating 6 figures for 2018 without having to increase the daily advertising beyond $100.
andy clark

Posts: 4
Registered: 07/04/15
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 11:21 AM   in response to: mousas in response to: mousas
 
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Your title isn't unique.... I put the War Within in the search bar... and you didn't even show up on the first page. In fact I had to put your name in as well.... in order to find you.
Then I looked at the cost... and the page length. Your three 'books' don't even equate to the length of a standard novel.... It's as though you've written a book... and then split it into 3 in a hope to garnish more sales.

Then, you're charging more for Vol.1 than you are the other 2. Pitch Victims at $.99 and the other two at $1.99.

Other than that... Loads of typos... Even in the Acknowledgements.... Eg. To my father, who teach me persistence and patience; I hope I make you proud. Your father taught you... You would teach... also lose the semi colon... use another comma.

Was the television facing the street... or was the large window....
it looks they are trapped in the country...???

I could go on......

My advice is to have your work edited... make it one novel... and, as others have suggested, promote it.... Please though, have the patience that your father taught you, and carry on.

Andy.
(The Time Store, Phelix, The Wish Maker.)
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 2:15 PM   in response to: aerki in response to: aerki
 
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aerki wrote:
Ward Rogers wrote:
Finishing 3 - 7 books a week is not unusual for strong readers. Those who love to read make time; lacklustre readers make excuses.

People not only "notice" books they want to read, they actively search them out. A lack of sales is not indicative of not being found, but, rather, not being wanted.

Haha, this is so wrong it's laughable. Talk to any full time author about the need for advertising and they'll tell you, visibility is key. If you don't advertise, you don't get the sales. So people are NOT finding you amongst the haystack, at least not in sufficient numbers, to make a career of this. A few can sift through all that, mainly on the newly released lists, but if you think books just sell themselves you're woefully misinformed. I'm paying about $100 a day in advertising in order to get about 20 new readers. If I didn't pay for that advertising, I'd get 2-3 per day, and that's after building up a significant presence on Amazon.

Visibility is the key to everything, so stop telling newbs the opposite. There are currently 1.6 million books in KU alone. No one can browse through all that. You gotta do something to get noticed.

The free stuff you can do (that actually matters) is keywords, title, genre categories. Make sure they match your cover and hope the people who browse the newly released lists (which are much shorter than 1.6 million) see your cover. If it bespeaks to the genre then they'll read the title, then the blurb. Keywords put your book higher on the list to be seen. Those are the fundamentals (after getting a good cover made) and let me begin my career. Now I have to advertise to advance it further, because of visibility issues.

People can't buy your book if they don't know it exists. That is problem #1 for authors.

True, but Fabio wasn't referring to anything to do with advertising, simply to the fact that no one could find his book amongst the reeds. Even without any advertising at all, a well-written book in a popular genre that meets the market expectations of that genre will sell a few copies, especially in the first thirty days, when visibility is at its highest since readers are actively looking for new books. A failure to achieve even those token sales means that people simply have given it a pass, for whatever reason.

That said, while advertising works well for your books, bringing in new readers and revenue, the reason people buy the book is the book itself, its quality and suitability to the genre, not your advertising. The advertising delivers customers, but the book turns customers into readers and keeps them buying more. Pouring any amount of money into advertising a book no one wants is both an exercise in futility and frustration, as, unfortunately, dozens of writers share with us every week. They explain all they do to market their books (sometimes equalling or surpassing your own efforts) and are mystified as to why their books remain dead in the water; they share a link, we all see the ptoblem(s), but they don't and maybe never will. No amount of advertising will ever help them.

aerki

Posts: 359
Registered: 02/25/12
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 2:43 PM   in response to: Ward Rogers in response to: Ward Rogers
 
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Ward Rogers wrote:
True, but Fabio wasn't referring to anything to do with advertising, simply to the fact that no one could find his book amongst the reeds. Even without any advertising at all, a well-written book in a popular genre that meets the market expectations of that genre will sell a few copies, especially in the first thirty days, when visibility is at its highest since readers are actively looking for new books. A failure to achieve even those token sales means that people simply have given it a pass, for whatever reason.

That said, while advertising works well for your books, bringing in new readers and revenue, the reason people buy the book is the book itself, its quality and suitability to the genre, not your advertising. The advertising delivers customers, but the book turns customers into readers and keeps them buying more. Pouring any amount of money into advertising a book no one wants is both an exercise in futility and frustration, as, unfortunately, dozens of writers share with us every week. They explain all they do to market their books (sometimes equalling or surpassing your own efforts) and are mystified as to why their books remain dead in the water; they share a link, we all see the ptoblem(s), but they don't and maybe never will. No amount of advertising will ever help them.


Mostly true, but that wasn't what you said. You said that a lack of sales isn't due to visibility issues, but to a bad book. There are many good books that, if you just went off your advice, would never break through and the author would think they're not very good.

People don't buy a book because it's good...because they have no idea what's in it until after they buy it. So you can't directly connect sales to quality. That's basically what you were saying, and it needed shot down.

My numbers should prove the point. My cover/description/genre is good enough for 20 new readers per day, but only if they see it. Without the advertising they don't see it. You have to have the quality goods to sell, but they don't sell themselves to people who only look for the top trending books. Genre vultures who devour everything new that comes out are a starting point, but the mass of readers cannot be reached that way...because they will never see your book to even consider reading it.
aerki

Posts: 359
Registered: 02/25/12
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 5:43 PM   in response to: Moshe Ben-Or in response to: Moshe Ben-Or
 
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Moshe Ben-Or wrote:
Arguing with Ward is an exercise in futility. He has no desire to acknowledge the existence of varying tastes, or the fact that the Zon advertising system permits so little tailoring that it is exceedingly difficult to target the readers you actually want without breaking the bank.

One man's trash may be another man's treasure. One man may think a writing style repulsive, while another finds it compelling. If J.R.R Tolkien had followed Ward's logic, we would never have heard of Frodo Baggins. It took 20 years for his book to find its readers.


I gave up on AMS. I actually had a few ads with less than 100% ACoS, but I couldn't get enough impressions. I had like 6 sales over 6 months. It was still a profit, but not enough to sink any money into. And the CTR was like .1% I'm averaging around 2.0% on Bookbub.
AMS might work for some people, but for me the only thing that has been really effective is the Bookbub advertising. I never qualified for a one day promo, but the pay per impression system is gold for me. It's by invitation only, but totally worth it.
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 14, 2017 6:16 PM   in response to: aerki in response to: aerki
 
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aerki wrote:
Ward Rogers wrote:
True, but Fabio wasn't referring to anything to do with advertising, simply to the fact that no one could find his book amongst the reeds. Even without any advertising at all, a well-written book in a popular genre that meets the market expectations of that genre will sell a few copies, especially in the first thirty days, when visibility is at its highest since readers are actively looking for new books. A failure to achieve even those token sales means that people simply have given it a pass, for whatever reason.

That said, while advertising works well for your books, bringing in new readers and revenue, the reason people buy the book is the book itself, its quality and suitability to the genre, not your advertising. The advertising delivers customers, but the book turns customers into readers and keeps them buying more. Pouring any amount of money into advertising a book no one wants is both an exercise in futility and frustration, as, unfortunately, dozens of writers share with us every week. They explain all they do to market their books (sometimes equalling or surpassing your own efforts) and are mystified as to why their books remain dead in the water; they share a link, we all see the ptoblem(s), but they don't and maybe never will. No amount of advertising will ever help them.

Mostly true, but that wasn't what you said. You said that a lack of sales isn't due to visibility issues, but to a bad book. There are many good books that, if you just went off your advice, would never break through and the author would think they're not very good.

People don't buy a book because it's good...because they have no idea what's in it until after they buy it. So you can't directly connect sales to quality. That's basically what you were saying, and it needed shot down.

My numbers should prove the point. My cover/description/genre is good enough for 20 new readers per day, but only if they see it. Without the advertising they don't see it. You have to have the quality goods to sell, but they don't sell themselves to people who only look for the top trending books. Genre vultures who devour everything new that comes out are a starting point, but the mass of readers cannot be reached that way...because they will never see your book to even consider reading it.

I probably should have written "a lack of any sales," since that is the heart of Fabio's complaint and the source of his frustration. Many writers don't get even random/token sales during that brief period when Amazon boosts their visibility, after which they're dependent entirely on their own efforts. Commercial success results from being noticed and meeting genre demands. As you demonstrate, it is hard work. I think you misunderstood my response to a very specific complaint, but I don't disagree with anything you've written. Others would do well to take notes from your strategy.

aerki

Posts: 359
Registered: 02/25/12
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 15, 2017 10:28 AM   in response to: Ward Rogers in response to: Ward Rogers
 
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Ward Rogers wrote:


I probably should have written "a lack of any sales," since that is the heart of Fabio's complaint and the source of his frustration. Many writers don't get even random/token sales during that brief period when Amazon boosts their visibility, after which they're dependent entirely on their own efforts. Commercial success results from being noticed and meeting genre demands. As you demonstrate, it is hard work. I think you misunderstood my response to a very specific complaint, but I don't disagree with anything you've written. Others would do well to take notes from your strategy.

The thing is I checked his books and they did have sales ranks, so he was getting at least SOME sales. Maybe they were all KU borrows and he doesn't know how to read the reports correctly yet, but there is activity there. Just checked and his first book is in the mid 300,000s.
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 15, 2017 1:08 PM   in response to: aerki in response to: aerki
 
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aerki wrote:
Ward Rogers wrote:


I probably should have written "a lack of any sales," since that is the heart of Fabio's complaint and the source of his frustration. Many writers don't get even random/token sales during that brief period when Amazon boosts their visibility, after which they're dependent entirely on their own efforts. Commercial success results from being noticed and meeting genre demands. As you demonstrate, it is hard work. I think you misunderstood my response to a very specific complaint, but I don't disagree with anything you've written. Others would do well to take notes from your strategy.

The thing is I checked his books and they did have sales ranks, so he was getting at least SOME sales. Maybe they were all KU borrows and he doesn't know how to read the reports correctly yet, but there is activity there. Just checked and his first book is in the mid 300,000s.

Then he's doing better than he claims he is. Good for him. Others have suggested he write more and/or longer works. Hopefully he will.

T M Small

Posts: 83
Registered: 10/12/15
Re: ONE MONTH, ZERO SALES WHY
Posted: Jul 16, 2017 4:43 PM   in response to: mousas in response to: mousas
 
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No sales in a month. Wow. Nonetheless, you've lifted my spirits. I publish a book a month and the most I've sold is 30 a month and 12 in 1 day. That said, I write for a niche, one that I know quite well. Research and accuracy is important. Never forget that, along with grammar in all its formats (including punctuation).
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