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Permlink Replies: 7 - Pages: 1 - Last Post: Sep 13, 2017 9:21 PM Last Post By: Robbo Threads: [ Previous | Next ]
Robbo

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Registered: 04/21/17
Editing keywords during AMS Campaign
Posted: Sep 13, 2017 1:09 AM
 
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G'day All

Please excuse my ignorance but I'm having trouble editing (or rather adding) keywords to my AMS Product Display campaign.

I have read that the solution is to click on the editing (pen) icon next to my campaign name... but I must be missing an important step... there is no editing icon next to my campaign name within my AMS account.

Any advice would be much appreciated.

Thanks in advance :)
Donna St Felix

Posts: 4,884
Registered: 09/18/13
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 1:35 AM   in response to: Robbo in response to: Robbo
 
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Try clicking on the ad title and see what shows.
wirdmonger

Posts: 1,056
Registered: 01/07/12
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 2:04 AM   in response to: Robbo in response to: Robbo
 
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You can add new words and pause current ones. You cannot edit existing words. You cannot edit blurb text of the ad,

Once you ahvea great set of key words you can copy an ad and start a new one with different ad text.

Hope that helps?
Joseph M Erhardt

Posts: 4,162
Registered: 12/21/15
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 4:47 AM   in response to: Robbo in response to: Robbo
 
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Robbo wrote:
G'day All

Please excuse my ignorance but I'm having trouble editing (or rather adding) keywords to my AMS Product Display campaign.


I don't think you can change the keywords for a Product Display campaign. You can for "Sponsored" ads, and I've done it many times. As stated, you can always do a Copy, modify the copied campaign (change at least the title), and submit that for approval. There is no rule against having multiple campaigns for the same book.
writerbn

Posts: 4,803
Registered: 05/12/12
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 5:00 AM   in response to: Robbo in response to: Robbo
 
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Robbo wrote:
G'day All

Please excuse my ignorance but I'm having trouble editing (or rather adding) keywords to my AMS Product Display campaign.


There are no keywords for Product Display ads. They can be either: 1) interest-targeted, based on selected genres; or 2) product-targeted, based on other books and authors.

In the case of 2), you can add to the list of targeted products after the campaign is live. Click the title of the ad on your dashboard, then click the Targeting tab. Then click the "Add targeted products" button. I think the limit is 1,000 products now, but I don't remember.
Joseph M Erhardt

Posts: 4,162
Registered: 12/21/15
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 5:20 AM   in response to: writerbn in response to: writerbn
 
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writerbn wrote:

In the case of 2), you can add to the list of targeted products after the campaign is live. Click the tile of the ad on your dashboard, then click the Targeting tab. Then click the "Add targeted products" button. I think the limit is 1,000 products now, but I don't remember.

I ran into the limit at 750. (I was using the "load 'em up, weed 'em down method," but the system won't let you overload even if you intend to cull the fat before saving the changes.
writerbn

Posts: 4,803
Registered: 05/12/12
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 7:04 AM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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Joseph M Erhardt wrote:
I ran into the limit at 750. (I was using the "load 'em up, weed 'em down method," but the system won't let you overload even if you intend to cull the fat before saving the changes.

That's right--I remember now that they changed it. I never hit the limit, but I have only one product-targeted campaign now. I may go back and try an interest-based campaign, now that they've apparently fixed the bugs in the system, but I've found the sponsored product campaigns consistently produce the best ROI.
Robbo

Posts: 2
Registered: 04/21/17
Re: Editing keywords during AMS Campaign
Posted: Sep 13, 2017 9:21 PM   in response to: writerbn in response to: writerbn
 
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Great. Many thanks for your responses everyone. Much appreciated. :)
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