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Campaign Bidding and Budget

Setting your bid and budget

You decide how much you want to spend promoting your book. As with other methods of advertising, we can't guarantee that placing ads will turn into sales for your books.


Cost-Per-Click (CPC) bid

Cost-per-click (CPC) is the maximum amount you want to pay when customers click on your ad. Ads compete based on the bid amounts provided by advertisers. To advertise, you must place a minimum cost-per-click (CPC) bid of $0.02 (maximum of $10.00). Your actual cost-per-click is determined in an auction that takes place with other eligible ads. You'll be charged $0.01 more than the second-highest bid in the auction for a click, up to your maximum CPC bid.

It's important to remember that you're competing with other advertisers for delivery. This means that if you set a cost-per-click bid that's lower than other live ads, your ad may not be shown.


Campaign budget

Your campaign budget is the maximum amount you want to spend during your campaign's duration. You will be able to set your maximum budget for both ad types and track your the amount you spend for the duration of the campaign.
  • Sponsored Products: Set a minimum daily budget of $1. This is the average daily budget amount you are willing to spend per day.

    For example, if you set your average daily budget to $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31-day month). The ad spend on any given day may exceed your average daily budget, however, at the end of the month, the average daily spend will not exceed your average daily budget.


  • Product Display Ads: Set a minimum total campaign budget of $100. Campaign budget is the total amount you're willing to spend for that campaign.

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