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Free Book Promotions

Once your book is enrolled in KDP Select, you can offer it for free to readers for up to 5 days out of each 90-day KDP Select enrollment period. Because your book is available for free during a free book promotion, you will not receive royalties for it while the promotion runs.

You can run a free book promotion in all Kindle marketplaces where the KDP Select enrolled title is available for sale. Pick the days when you want to run your free promotion, choose to go one day at a time, or offer your book free for multiple days in a row. For a free promotion to start on any given day, the latest you can wait to schedule it is the day before the start date.

The start and end times of your promotions will be approximately midnight Pacific time on the day it starts and midnight Pacific time on the day it ends. Due to system latencies, the exact start or end of a promotion can vary by a few minutes or several hours. In some cases, this period may be longer.

Sales Rank

Amazon Best Sellers lists are divided into Top 100 Paid and Top 100 Free in the Kindle Store. While your book is offered for free, it will have a sales rank in the free list. Once the free promotion is over, your book will enter the paid Amazon Best Seller list.

It usually takes several hours for books to transition between the free and paid lists before and after promotional periods. In some cases, the transition may take longer due to system latencies. Since the start and end times of promotions are based on midnight Pacific time, the exact time your book reflects a free or paid sales rank will vary depending on the time zone from which customers are viewing your book. For example, customers in time zones other than Pacific time may not see books reflected in the free list until much later in the day, depending on local time.

The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com. Your book will drop in sales rank in the paid list from the time your free promotion begins to the time it ends. However, since sales rank takes previous sales into account as well as recent sales, your previous paid rank will influence your new rank when your book enters the paid categories again. For more information on Amazon Best Sellers Rank, click here.


Once your book is enrolled in KDP Select and available for sale on our website, you will be able to schedule free book promotions following the steps below:
  1. In your Bookshelf, click the ellipsis button ("...") under the Book Actions menu next to any book enrolled in KDP Select.
  2. Select "KDP Select Info."
  3. Under "Run a Price Promotion," select "Free Book Promotion." ("Kindle Countdown Deal" will be selected by default.*)
  4. Click "Create a new Free Book Promotion Deal for this book."
  5. Enter the desired start and end date and click "Save." Avoid ending on the final day of your KDP Select term.
*While Kindle Countdown Deals are available only on Amazon.com and Amazon.co.uk, free book promotions are available wherever the enrolled title is available for sale.

"Promote and Advertise" will allow you to schedule one or more free promotions, edit or delete a scheduled free promotion, or stop an ongoing free promotion. If you choose to stop an ongoing promotion, it can take from a few minutes to several hours for the action to take effect. In an effort to provide the best reader experience, note that on the days your book is offered for free, it will not be included in the Kindle Owners' Lending Library.

At this time, we're not able to schedule a free promotion ahead of time for a future enrollment period or roll over unused free promotion days from one enrollment period to another.

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