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Topic 11 - eBook Rights & Pricing


After reading this topic, you'll be able to:

  • Select the territories for which you hold distribution rights
  • Select a royalty plan
  • Set and manage your list price


You've completed Milestones 1, 2, and 3. Now you're working on Milestone 4. When you're done, you'll be ready to publish your book on KDP.


Select territories

During title setup, you'll be asked to select the territories for which you hold distribution rights. You have two options:

  • All territories (worldwide rights). This enables Amazon to make your book available for sale on all Amazon websites. If your book is your original content and you've never published it before, you most likely have worldwide rights.
  • Individual territories. This will limit sales of your book to the selected territories. Here's a list of territories included in each Kindle Store.

Choose a royalty plan

You'll choose between two royalty options for your eBook: 35% and 70%. The right plan for you will depend on factors like the type and size of content in your book, as well as your desired price point:

  • Public domain. If your book content is public domain, it's ineligible for the 70% royalty plan.
  • File size. If your book contains lots of graphics or images and you choose the 70% royalty plan, we may deduct delivery costs to process, store, and deliver your book to customers. Delivery costs do not apply to the 35% royalty plan.
  • List price. If you want more flexibility in setting your list price, you may want to choose the 35% option. The 70% plan requires you to set your list price within a certain range (e.g., between $2.99 and $9.99 for eBooks sold on Amazon.com). Being able to set your list price outside of this range may allow you to sell your book at more competitive prices.

See the chart below for help on choosing a plan that will work best for your book:

TIP: The 70% royalty option only applies to books sold to customers in the 70% territories. Sales to customers in all other locations will receive a 35% royalty, and will show up in your royalty reports at the 35% rate.

Set your list price 

You have two options for setting your list price:

  • Option 1. Choose your primary marketplace and set your list price in the currency of that marketplace. We'll automatically convert the price to currencies available in the other marketplaces.
  • Option 2. Enter a specific amount by marketplace and available currency.

TIP: There are minimum and maximum list price requirements depending on marketplace, royalty plan, and file size. You can't list your book for free, but it's possible to run a free book promotion.

Look at eBooks with content similar to yours on Amazon to find typical list prices. When you enter your pricing information, you’ll be able to see your estimated royalty. Our pricing grid automatically calculates your estimated royalty based on:

  • Marketplace
  • List price you enter
  • Royalty plan (35% or 70%) you choose
  • Delivery cost

To see how your list price, royalty plan, and delivery costs impact your estimated royalty:

  1. Go to your Bookshelf.
  2. Under the KINDLE EBOOK ACTIONS menu, select "Edit eBook Pricing."
  3. Select the territories for which you hold distribution rights.
  4. Select a royalty plan.
  5. Enter a list price and see how the pricing grid automatically updates the delivery cost and estimated royalty. You’ll also be able to see the minimum and maximum list prices you can set. Applicable taxes will display for marketplaces in which they are charged.

The price you enter won’t be saved until you click Publish Your Kindle eBook so don't be afraid to experiment with entering different list prices.

Enrolling your eBook in our optional KDP Select program gives you the opportunity to reach more readers and earn more royalties. Enrolling in KDP Select means your book will be exclusive to the Kindle Store and will be included in Kindle Unlimited (KU). Enrolling in KDP Select also grants you access to a new set of promotional tools like Kindle Countdown Deals and Free Book Promotions.


  1. Download or print the KDP Jumpstart companion guide. The companion also includes instructions on updating your list price and removing your eBook from sale.
  2. Go to your Bookshelf and follow the instructions in the companion guide.
  3. When you're finished, you'll save and publish your eBook. Congratulations on becoming a published author!

Want to know when your book will become available on Amazon? For information on timelines, including details on new publications and updates to published books, see our Help page.

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