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Advertising for KDP Books

Running ads for your KDP books can help you reach new customers. With Amazon Advertising, you can create custom ads for readers likely to be interested in books like yours. Target by keywords and products to show your ads on search and detail pages to relevant shoppers.

You set the budget you want to spend and the maximum amount you're willing to pay when shoppers click your ad. Ads are run on a cost-per-click, auction-based model. The more competitive your cost-per-click bid is, the more likely your ad will be displayed. We recommend you set bids at the maximum amount you are willing to pay for a click on your ad. You'll never be charged more per click than what you bid.



Getting started guide


Step 1

Check eligibility requirements

You can create ads for books you published through KDP that are available on Amazon.com and meet these requirements:

Currently, you can only run ads on Amazon.com. You can advertise books written in languages other than English, but all language in the ad must match the language of the Amazon site where the ad's running. For example, if you want to advertise a book written in Japanese on Amazon.com, the ad must be in English. Also, book titles must clearly state if the book isn't in the language of the Amazon site where the ad's running.

Step 2

Get your detail page ready

Customers who click your ad will be taken to your book's product detail page, and a strong detail page can help convert the click into a sale. Make sure your detail page has:

  • An accurate, descriptive title
  • High-quality images
  • Relevant and useful information
  • Support for any claims made in your ads

Step 3

Create an Amazon Advertising account

  1. Go to your Bookshelf.
  2. Choose the live KDP book you want to advertise.
  3. Click Promote and Advertise under KINDLE EBOOK ACTIONS or PAPERBACK ACTIONS.
  4. Under "Run an Ad Campaign," click Create an Ad Campaign. If you haven't set up an Amazon Advertising account, this will create your account and sign you in.

Step 4

Choose an ad type

You have two options for advertising your KDP books: Sponsored Products and Lockscreen Ads. You can create Sponsored Products for your eBooks and paperbacks. Only eBooks are supported for Lockscreen Ads.

  • Sponsored Products (eBook and paperback) promote individual titles to readers as they search for books. Sponsored Products are targeted by keywords or products. They appear within search results and on product detail pages across desktop and mobile. With a simple campaign creation process, Sponsored Products is the recommended way to get started advertising.
  • Lockscreen Ads (eBook only) are pay-per-click, interest-targeted display ads that appear on Kindle E-reader and Fire tablet lockscreens and Kindle E-reader home screens. Lockscreen Ads reach customers on their devices, where they are reading and making eBook-purchasing decisions. Ads are targeted by genre interests.

Learn more about Campaign Types.

Step 5

Create your ad

Step 6

Preview your ad

You can preview your ads during campaign setup. Previews show what ads looks like with custom text, but they may not exactly represent all the elements in live ads.

Your ad will contain your book cover image, book title, author name, current star rating (if you've received at least 15 reviews and they average 3.5 stars or higher) and, in some placements, the list price. With some placements, the ad will update the star rating and list price daily to correspond with your current Amazon.com detail page.

Step 7

Submit your campaign for review

We review ads within 72 hours after submission to ensure they meet our requirements. Here are the three most common reasons we reject ads:

  • Grammatical errors
  • Unsubstantiated claims (e.g., #1 Bestseller)
  • Images not appropriate for all audiences

For details, see the Amazon Creative Acceptance Policy and the Amazon Book Ads Creative Acceptance Policies.



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