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Advertising for KDP books

Running ads for your KDP books can help you to reach new customers. Sign up to Amazon Ads to create custom ads for readers interested in books like yours.

Note: KDP does not provide support for Amazon Ads. For assistance see Need more Amazon Advertising help?



How does Amazon Ads work?

You can create ads for books that are currently available or listed for pre-order. When Amazon shoppers look for similar books, they will see an ad for your title. You pay based on how many times the ad is clicked, and you set the rules for how your ads are displayed.

Currently, you can advertise on:

  • Amazon.com
  • Amazon.co.uk
  • Amazon.de
  • Amazon.fr
  • Amazon.it
  • Amazon.es
  • Amazon.ca
  • Amazon.com.au

    With Amazon Ads you can promote your books by including ads in:
    Ad Option

    Format

    Description Your ad will display in

    Marketplaces available

    Lockscreen Ads

    eBook Only Your book is promoted based on the readers’ genre of interest.
    • Kindle E-readers & Fire Tablet lockscreens.
    • Kindle E-reader home screens.
    Amazon.com
    Sponsored Products

     

    eBook and Paperback

    You book is promoted based keyword or product-targeted searches on the Amazon website.

    • Desktop search
    • Desktop detail pages
    • Smartphone browser search
    • Smartphone browser detail page
    • Tablet browser search
    • Tablet browser detail pages
    • Amazon.com
    • Amazon.co.uk
    • Amazon.de
    • Amazon.fr
    • Amazon.it
    • Amazon.es
    • Amazon.ca
    • Amazon.com.au
    Sponsored Brands eBook and Paperback Your book is promoted within a book's brand landing page based on keywords or product-targeted searches.
    • Desktop search
    • Desktop detail pages
    • Smartphone browser search
    • Smartphone browser detail pages
    • Tablet browser search
    • Tablet browser detail pages
    Amazon.com

Getting started guide


Step 1

Check eligibility requirements

You can create ads for books you published through KDP that are available on Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr, Amazon.it, or Amazon.com.au and meet these requirements:

If the book title or content is in a language other than the language of the Amazon site where the ad will display. The following conditions apply:

  • The book title in the ad and product detail page must include a language disclaimer, such as “The Book I Wrote (French Edition)” or “Un Deux Trois (French Edition)”.
  • Customizable headline or custom text, where applicable, must be in the language of the Amazon site where the ad will display.
  • Where possible, a local language translation of the book title should be in the book title, headline, or custom text.



Step 2

Get your detail page ready

Customers who click your ad will be taken to your book's product detail page, and a strong detail page can help convert the click into a sale. Make sure your detail page has:

  • An accurate, descriptive title
  • High-quality images
  • Relevant and useful information
  • Support for any claims made in your ads

Step 3

Create an Amazon Ads account

  1. Go to the Marketing tab.
  2. Select a marketplace for advertising in the Amazon Ads field.
  3. Click Manage Campaigns. You'll be redirected to Amazon Ads to set up an account. If you haven't set up an Amazon Ads account for this marketplace, sign in with your existing KDP credentials to register. Repeat this step for each new marketplace you wish to advertise in. To change language in the advertising console click your user name in the header bar and select one of the available options from the dropdown menu.

Step 4

Create your ad campaign in the Amazon Ads console



  1. Sign in to the country where you would like to run your ad: advertising.amazon.com/
  2. Navigate to Campaigns. To change language in the advertising console click your user name dropdown menu in the header bar (next to the "?" icon) and select from one of the available language options.

Step 5

Submit your campaign for review

We review ads within 72 hours after submission to ensure they meet our requirements.

Having issues to log in to your Amazon Ads account?

Inside your Amazon Advertising account, you can see your ad campaigns, status, and performance data. Keep in mind that your ad campaigns will only display in your Amazon Ads account, they will not appear in your KDP Bookshelf.

You can log in to your Amazon Ads account directly from your KDP account or by going to the Advertising Console. Select a different marketplace as needed.

You'll use the same email address and password as your KDP account to log in.

If you don't have an account yet:

  1. Go to your Bookshelf
  2. Click the ellipsis button next to the book you want to advertise.
  3. Click Promote and Advertise.
  4. Click Create an Ad. You'll be directed to Amazon Ads to set up an account.

For additional information on accessing your account, see Amazon Advertising FAQ.

Can I update my book while on a campaign?

Yes, while your ad is live, you can update your book’s price and metadata. If you'd like to update your book cover, you'll need to create a new campaign for the updated cover todisplay.

You can change anything that does not violate the Amazon Creative Acceptance Policy or the Book Ads Creative Acceptance Policy.

Why is there a difference between the reports showing in my KDP account and the ones in my Amazon Ads Account?

It is expected for you to notice a difference on the information displayed on your reports between your KDP and your Amazon Ads account.

Report KDP Account Amazon Ads Account
Sales
  • This account shows only the final sales-numbers and royalties you earned from books published in your KDP account.
  • For paperback books, it shows the sale once your book has shipped.
  • Sales for paperback books in Australia will be reported as an Amazon.com sale.
  • Show total value of your booksold within 14 days attributed to clicks on your ad.
  • Sales of the advertised ASIN are credited to the campaign.
  • For paperback books, it shows the sale on the day of the purchase.
  • Sales for paperback books in Australia will show the sale in your Australian advertising account.
  • The ad sales attributed to your products do not include reporting for Kindle Unlimited pages read.
  • It can take up to 12 hours for your orders data to update on your advertising report. As a result, orders data may be delayed in the Today date range. We recommend waiting until all orders data is populated before evaluating campaign performance. Payment failures and orders that are cancelled within 72 hours will be removed from orders totals.
Kindle Edition Normalized Pages (KENP)
  • This account shows the accumulated total of all Kindle Edition Normalized Pages (KENP) read in Kindle Unlimited (KU).
  • The dashboard shows reading activity from all customers who are currently reading or have read pages in your book.
Shows the estimated number of normalized pages attributed to your Sponsored Products campaign from customers who borrow your book from Kindle Unlimited. This metric helps you understand the volume of pages read after customers click your ads.
Royalties
  • The Historical report on your KDP account shows the accumulated total of all royalties including Kindle Edition Normalized Pages (KENP) read in Kindle Unlimited (KU).
  • The total royalties in your KDP reports include royalties from pages read from books obtained through regular search, this is, without clicking on your ad.
  • We recommend to check your actual earnings in your KDP reports.
The estimated KENP royalties metrics from your ads dashboard only reflect royalties from pages read that are attributed to an ad campaign for your book. This means, a customer who clicked on your ad and then read your book pages within 14 days after the click.

Need more Amazon Advertising help?

You can find more Ads help in the Ads Console Support Center of the marketplace where you want to advertise your books.

For more assistance with Amazon Ads campaigns, click your marketplace below and sign in. From there, click Support center from the menu on the left or click the question mark on the top right corner of the dashboard.

Additional resources


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