- Be available on Amazon.com
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- Meet the Amazon Ad Policy for Books
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Contact UsAdvertising for KDP Books
Advertise your KDP books on Amazon.com (US) through Amazon Marketing Services (AMS). You set the budget you want to spend and the maximum amount you're willing to pay when a customer clicks on your ad. Depending on the ad type, customers who click on your ad will go to your book's detail page or to a landing page with a summary of your book. Charges accrue only when your ad is clicked.
You can schedule ads for any book that's available on the Amazon.com Kindle Store and meets the Amazon Creative Acceptance Policies and the Amazon Ad Policy for Books.
Note: The language of the ad must match the language of the Amazon site. For example, if you want to run an ad for a book written in Japanese on Amazon.com, the ad must be in English.
Here's how to create your ad in five steps:
You can schedule ads for any book that's available on the Amazon.com Kindle Store and meets the Amazon Creative Acceptance Policies and the Amazon Ad Policy for Books.
Note: The language of the ad must match the language of the Amazon site. For example, if you want to run an ad for a book written in Japanese on Amazon.com, the ad must be in English.
Here's how to create your ad in five steps:
Step 1: Choose your book
To get started, you'll need to create an Amazon Marketing Services account. To be eligible for advertisements, your book must:
Step 2: Choose your campaign type
AMS offers two ad types for KDP books:
- Sponsored product ads can increase search visibility by using keywords to target customers. These ads serve both on desktop and mobile browsers as well as on the Amazon Smartphone App. Clicks on the ads drive customers to the advertised product's detail page.
- Product display ads (eBook only) target your ads by related products (books or otherwise) or by customer interest (genre). These ads serve on desktop detail pages, and campaigns targeted by customer interest may qualify for additional ad placement on Kindle E-readers.
Step 3: Choose your targeting
Targeting helps your ad reach the right customers. Depending on the campaign type you choose, targeting will vary.
Learn more about targeting for your book.
Sponsored product ads
- Automatic Targeting. Amazon targets your ads to all relevant customer searches based on your product information. Our algorithm collects and uses relevant keywords for all selected products.
- Manual Targeting. Add your own keywords or phrases to your ad campaigns. Create your own keywords based on your book's content, genre, and similar authors. You can also use suggested keywords from the ad builder. (Ad keywords are not the same as search keywords in your book's metadata. These are subject to our Metadata Guidelines.)
Product display ads (eBook only)
Target your ads by related products (books or otherwise) or by customer interest (genre). Campaigns targeted by customer interest may qualify for additional ad placements on Kindle E-readers.
Step 4: Set your bid and budget
You decide how much you want to spend promoting your book. To advertise, you must identify two budgets:
- Cost-Per-Click (CPC) bid. The maximum amount you want to pay when customers click on your ad.
- Campaign budget. The maximum amount you want to spend during your campaign's run.
- For Sponsored product ads you'll set an average daily budget. The average daily budget is the amount you're willing to spend per day over a calendar month. For example, if you set your average daily budget to $100, you may receive up to $3,100 worth of clicks in that calendar month (assuming a full 31-day month). Ad spend on any given day may exceed your average daily budget but, at the end of the month, the average daily spend will not exceed your average daily budget.
A valid credit card is required to run an ad. You're charged only when your ad is clicked. Billing history is available in your account under the Billing History tab. For details, see Campaign Bidding and Budgets.
Step 5: Set your campaign duration
You can either set a fixed date range or set up a continuous campaign with no end date. Generally, we recommend creating campaigns with no end date so that you can indefinitely run a campaign. You may pause a campaign at any time. Once you start your campaign, you can log into your account to see the Campaign Status. For more details, see Getting Started with Ads.
Already advertising? Learn more about how your ad performs.
Already advertising? Learn more about how your ad performs.
