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Advertising for KDP Books

Advertise your KDP books on Amazon.com (US) through Amazon Marketing Services (AMS). You set the budget you want to spend and the maximum amount you're willing to pay when a customer clicks on your ad. Depending on the ad type, customers who click on your ad will go to your book's detail page or to a landing page with a summary of your book. Charges accrue only when your ad is clicked.

You can schedule ads for any book that's available on the Amazon.com Kindle Store and meets the Amazon Creative Acceptance Policies and the Amazon Ad Policy for Books.

Note: The language of the ad must match the language of the Amazon site. For example, if you want to run an ad for a book written in Japanese on Amazon.com, the ad must be in English.

Here's how to create your ad in five steps:

Step 1: Choose your book

Step 2: Choose your campaign type

Step 3: Choose your targeting

Step 4: Set your bid and budget

Step 5: Set your campaign duration


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