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Advertising for KDP books

Running ads for your KDP books can help you reach new customers. With Amazon Advertising, you can create custom ads for readers likely to be interested in books like yours.

You can find all advertising help in the Advertising Console Support Center of the marketplace where you want to advertise your books. This is your go-to place for how-to's, troubleshooting, videos, and more!

Getting started guide

Step 1

Check eligibility requirements

You can create ads for books you published through KDP that are available on Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr, Amazon.it, or Amazon.com.au and meet these requirements:

If the book title or content is in a language other than the language of the Amazon site where the ad will display. the following conditions apply:

  • The book title in the ad and product detail page must include a language disclaimer, such as “The Book I Wrote (French Edition)” or “Un Deux Trois (French Edition)”.
  • Customizable headline or custom text, where applicable, must be in the language of the Amazon site where the ad will display.
  • Where possible, a local language translation of the book title should be in the book title, headline, or custom text.

Step 2

Get your detail page ready

Customers who click your ad will be taken to your book's product detail page, and a strong detail page can help convert the click into a sale. Make sure your detail page has:

  • An accurate, descriptive title
  • High-quality images
  • Relevant and useful information
  • Support for any claims made in your ads

Step 3

Create an Amazon Advertising account

  1. Go to the Marketing tab.
  2. Select a marketplace for advertising in the Amazon Advertising field.
  3. Click Manage Campaigns. You'll be redirected to Amazon Advertising to set up an account. If you haven't set up an Amazon Advertising account for this marketplace, sign in with your existing KDP credentials to register. Repeat this step for each new marketplace you wish to advertise in. To change language in the advertising console click your user name in the header bar and select one of the available options from the dropdown menu.

Step 4

Create your ad campaign in the Amazon Advertising console

  1. Sign in to the country where you would like to run your ad: advertising.amazon.com/
  2. Navigate to Campaigns. To change language in the advertising console click your user name dropdown menu in the header bar (next to the "?" icon) and select from one of the available language options.

Step 5

Submit your campaign for review

We review ads within 72 hours after submission to ensure they meet our requirements.

Additional resources

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