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Advertising for KDP Books

Running ads for your KDP books can help you reach new customers. With Amazon Advertising, you can create custom ads for readers likely to be interested in books like yours. You set the budget you want to spend and the maximum amount you're willing to pay when a customer clicks your ad. You're only charged when your ad is clicked.

See frequently asked questions.

Getting started guide

Check eligibility requirements

You can create ads for KDP books that are available on Amazon.com and meet these requirements:

Currently, you can only run ads on Amazon.com. You can advertise books written in languages other than English, but all language in the ad must match the language of the Amazon site where the ad's running. For example, if you want to advertise a book written in Japanese on Amazon.com, the ad must be in English. Also, book titles must clearly state if the book isn't in the language of the Amazon site where the ad's running.


Get your detail page ready

Customers who click your ad will be taken to your book's product detail page, and a strong detail page can help convert the click into a sale. Make sure your detail page has:

  • An accurate, descriptive title
  • High-quality images
  • Relevant and useful information
  • Support for any claims made in your ads


Create an Amazon Advertising account

  1. Choose the KDP book you want to advertise from your Bookshelf.
  2. Click Promote and Advertise under KINDLE EBOOK ACTIONS or PAPERBACK ACTIONS.
  3. Under "Run an Ad Campaign," click Create an Ad Campaign. If you haven't set up an Amazon Advertising account, this will create your account and sign you in.


Choose an ad type

You have two options for advertising your KDP books: Sponsored Products and Product Display Ads. You can create Sponsored Products ads for your eBooks and paperbacks. Only eBooks are supported for Product Display ads.

  • Sponsored Products (eBook and paperback) promote individual titles to readers as they search for books. Sponsored Products are targeted by keywords, appearing within search results and on product detail pages across desktop and mobile. With a simple campaign creation process, Sponsored Products is the recommended way to get started advertising.
Sponsored Product sample:


  • Product Display Ads (eBook only) appear on product detail pages and Kindle E-readers (where eligible), reaching readers as they browse specific titles or genres. Ads can be targeted to individual products (even outside of books), product categories, or reader interests, like genre.
Product Display sample:

Not sure which type to choose? See this comparison chart.


Create your ad

Sponsored Products
Product Display ads

Customize your ad

You need to add customized text to your ad, which can help entice readers. Make sure the text is:

  • Relevant to your book
  • Spelled correctly
  • Free of grammatical errors

Note: The language of the ad must match the language of the Amazon site. For example, if you're running an ad for a book written in Japanese on Amazon.com, the ad must be in English. For details on requirements, see our policies and guidelines.


Preview your ad

You can preview your ads during campaign setup. Previews show what ads looks like with custom text, but they may not exactly represent all the elements in live ads.

Your ad will contain your book cover image, book title, author name, current star rating (if you've received at least 15 reviews and they average 3.5 stars or higher) and, in some placements, the list price. With some placements, the ad will update the star rating and list price daily to correspond with your current Amazon.com detail page.


Submit your campaign for review

We review ads within 72 hours after submission to ensure they meet our requirements. Here are the three most common reasons we reject ads:

  • Grammatical errors
  • Unsubstantiated claims (e.g., #1 Bestseller)
  • Images not appropriate for all audiences

For details, see the Amazon Creative Acceptance Policy and the Amazon Book Ads Creative Acceptance Policies.

Frequently asked questions

Have my ads converted to sales?
How do I restart my ad after having a billing issue?
I noticed my campaign was paused and that I have a billing error.
How do I troubleshoot ad performance?
Can I edit my campaign while it's running?
Where can I see my ad's status?
How do I terminate my ad?
Why was my ad rejected?
Where on Amazon can I see my ad?
How often is campaign data updated in my reports?
Where I can see my ad campaign data?
How do I update my payment information?
I'm having issues with the website. Do you have troubleshooting tips?

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