Help Topics
Contact Us
Have feedback? Can't find your answer in our Help pages?
Advertising for KDP books
Running ads for your KDP books can help you to reach new customers. Sign up to Amazon Ads to create custom ads for readers interested in books like yours.
Note: KDP does not provide support for Amazon Ads. For assistance see Need more Amazon Advertising help?
Contents
- How does Amazon Ads work?
- Getting started guide
- Having issues to log in to your Amazon Ads account?
- Can I update my book while on a campaign?
- Why is there a difference between the reports showing in my KDP account and the ones in my Amazon Ads account?
- Need more Amazon Ads help?
How does Amazon Ads work?
You can create ads for books that are currently available or listed for pre-order. When Amazon shoppers look for similar books, they will see an ad for your title. You pay based on how many times the ad is clicked, and you set the rules for how your ads are displayed.
Currently, you can advertise on:
- Amazon.com
- Amazon.co.uk
- Amazon.de
- Amazon.fr
- Amazon.it
- Amazon.es
- Amazon.ca
- Amazon.com.auWith Amazon Ads you can promote your books by including ads
in:
Ad Option Format
Description Your ad will display in Marketplaces available
Lockscreen Ads
eBook Only Your book is promoted based on the readers’ genre of interest. - Kindle E-readers & Fire Tablet lockscreens.
- Kindle E-reader home screens.
Amazon.com Sponsored Products eBook and Paperback You book is promoted based keyword or product-targeted searches on the Amazon website.
- Desktop search
- Desktop detail pages
- Smartphone browser search
- Smartphone browser detail page
- Tablet browser search
- Tablet browser detail pages
- Amazon.com
- Amazon.co.uk
- Amazon.de
- Amazon.fr
- Amazon.it
- Amazon.es
- Amazon.ca
- Amazon.com.au
Sponsored Brands eBook and Paperback Your book is promoted within a book's brand landing page based on keywords or product-targeted searches. - Desktop search
- Desktop detail pages
- Smartphone browser search
- Smartphone browser detail pages
- Tablet browser search
- Tablet browser detail pages
Amazon.com
Getting started guide
![]() |
Check eligibility requirementsYou can create ads for books you published through KDP that are available on Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.de, Amazon.es, Amazon.fr, Amazon.it, or Amazon.com.au and meet these requirements:If the book title or content is in a language other than the language of the Amazon site where the ad will display. The following conditions apply:
|
Get your detail page readyCustomers who click your ad will be taken to your book's product detail page, and a strong detail page can help convert the click into a sale. Make sure your detail page has:
|
|
Create an Amazon Ads account
|
|
Create your ad campaign in the Amazon Ads console
|
|
Submit your campaign for reviewWe review ads within 72 hours after submission to ensure they meet our requirements. |
Having issues to log in to your Amazon Ads account?
Inside your Amazon Advertising account, you can see your ad campaigns, status, and performance data. Keep in mind that your ad campaigns will only display in your Amazon Ads account, they will not appear in your KDP Bookshelf.
You can log in to your Amazon Ads account directly from your KDP account or by going to the Advertising Console. Select a different marketplace as needed.
You'll use the same email address and password as your KDP account to log in.
If you don't have an account yet:
- Go to your Bookshelf
- Click the ellipsis button next to the book you want to advertise.
- Click Promote and Advertise.
- Click Create an Ad. You'll be directed to Amazon Ads to set up an account.
For additional information on accessing your account, see Amazon Advertising FAQ.
Can I update my book while on a campaign?
Yes, while your ad is live, you can update your book’s price and metadata. If you'd like to update your book cover, you'll need to create a new campaign for the updated cover todisplay.
Why is there a difference between the reports showing in my KDP account and the ones in my Amazon Ads Account?
It is expected for you to notice a difference on the information displayed on your reports between your KDP and your Amazon Ads account.
Report | KDP Account | Amazon Ads Account | |
---|---|---|---|
Sales |
|
|
|
Kindle Edition Normalized Pages (KENP) |
|
Shows the estimated number of normalized pages attributed to your Sponsored Products campaign from customers who borrow your book from Kindle Unlimited. This metric helps you understand the volume of pages read after customers click your ads. | |
Royalties |
|
The estimated KENP royalties metrics from your ads dashboard only reflect royalties from pages read that are attributed to an ad campaign for your book. This means, a customer who clicked on your ad and then read your book pages within 14 days after the click. |
Need more Amazon Advertising help?
You can find more Ads help in the Ads Console Support Center of the marketplace where you want to advertise your books.- US: advertising.amazon.com/help
- CA: advertising.amazon.ca/help
- UK: advertising.amazon.co.uk/help
- DE: advertising.amazon.de/help
- FR: advertising.amazon.fr/help
- IT: advertising.amazon.it/help
- ES: advertising.amazon.es/help
- AU: advertising.amazon.com.au/help
For more assistance with Amazon Ads campaigns, click your marketplace below and sign in. From there, click Support center from the menu on the left or click the question mark on the top right corner of the dashboard.
Additional resources
- Register for webinars about Amazon Ads. Understand advertising best practices and ask questions in a live Q&A.
- Enroll in the learning console. Access free courses to learn how to set up and analyze your campaigns.
- Review the Amazon Ads page for KDP authors. Discover even more resources on ad solutions for authors.
Still need help? Contact us and provide an image of the error.