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Free Book Promotions

After your eBook is enrolled in KDP Select, you can run a Free Book Promotion by offering it for free for up to 5 days out of each 90-day KDP Select enrollment period. You can run a Free Book Promotion in all Kindle marketplaces where the KDP Select-enrolled title is available for sale.

Scheduling a Free Book Promotion

To schedule a Free Book Promotion after your eBook is enrolled in KDP Select and available for sale on our website:

  1. Go to your Bookshelf.
  2. Click Promote and Advertise next to any eBook enrolled in KDP Select.
  3. Under "Run a Price Promotion," choose Free Book Promotion ("Kindle Countdown Deal" is the default).
  4. Click Create a new Free Book Promotion.
  5. Enter the desired start and end date. Avoid ending your promotion on the final day of your KDP Select term.
  6. Click Save changes.

You can schedule one or more free promotions, edit or delete a scheduled free promotion, or stop an ongoing free promotion. To provide the best reader experience, your eBook won't be included in the Kindle Owners' Lending Library on the days it's offered for free.

When can I schedule my Free Book Promotion?

You have a couple of options for running your free promotion for the 5 days:

  • Run all 5 days at once
  • Go one day at a time
  • Offer your eBook for free for multiple days in a row

Free promotions must be scheduled at least one day before your desired start date, so the earliest possible date to begin your future free promotion would be the second day of your new enrollment period. For example, if your new KDP Select enrollment period starts on January 1, the earliest date you can schedule your free promotion would be January 2.

We're currently unable to schedule a Free Book Promotion for a future enrollment period or to roll over unused free promotion days from one enrollment period to another. Once the new enrollment period begins, you'll be able to schedule a free promotion. See our Help page for details on timelines.

Cancel a Free Book Promotion

To stop an ongoing promotion, go to your Bookshelf and click Promote and Advertise. It can take a few minutes to several hours for the cancellation to take effect. You can reschedule any fully unused promotional days after you cancel a promotion, though a free promotion day canceled while in progress won't be credited back to your account. It's not possible to rollover any unused free promotion days from one term to future terms.


Because your eBook is available for free during a Free Book Promotion, you won't receive royalties for it while the promotion runs.

Sales rank

Amazon Best Sellers lists are divided into Top 100 Paid and Top 100 Free in the Kindle Store. While your book is offered for free, it will have a sales rank in the Free list. Once your Free Book Promotion is complete, your book will enter the paid Paid list.

It can take several hours for books to transition between the Free and Paid lists before and after promotional periods. In some cases, the transition may take longer due to system latencies. Since the start and end times of promotions are based on midnight Pacific time, the exact time your book reflects a free or paid sales rank will vary depending on the time zone from which customers are viewing your book. For example, customers in time zones other than Pacific time may not see books reflected in the free list until much later in the day, depending on local time.

The Amazon Best Sellers calculation is based on Amazon.com sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.com. Your book will drop in sales rank in the Paid list from the time your free promotion begins to the time it ends. However, since sales rank takes previous sales into account as well as recent sales, your previous paid rank will influence your new rank when your book enters the paid categories again. Learn more about Amazon Best Sellers Rank.

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