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Look Inside the Book

Look Inside the Book is a free program offered by Amazon that allows readers to search through and preview samples of your eBooks and paperbacks. A “Look Inside” arrow is attached to the book cover image on your detail page:

How Look Inside the Book works

When you publish a book, it’s automatically enrolled in Look Inside the Book. It takes a few days for the feature to display on Amazon. Timelines and amount vary by type of book:


  • Paperback: 9 -10 business days to show up
  • Ebook: 7-8 business days from the release date

Amount Shown


Fixed layout / Reflowable

Print replica

Benefits of Look Inside the Book:

Look Inside the Book helps sell more of your books in three primary ways:
  • Point-of-Sale Sampling
    • Customers can check printed and Kindle versions
    • Preview random pages and search for specific references or characters
    • View books on similar topics
  • 1-Click Purchasing
    • An Add to Cart or Buy with 1-Click button can be found throughout the customer's previewing experience, eliminating the need to return to the book detail page
  • Improved Search Results
    • When customers search for books on Amazon.com, we use the actual words that match inside the book to return the best possible selection of books

Where Look Inside the Book is available

Look Inside the book is available for KDP titles on:

  • Amazon.com
  • Amazon.ca
  • Amazon.com.mx
  • Amazon.com.br
  • Amazon.co.uk
  • Amazon.de
  • Amazon.fr
  • Amazon.it
  • Amazon.es
  • Amazon.in
  • Amazon.cn
  • Amazon.co.jp
  • Amazon.com.au

Look Inside the Book vs Kindle Instant Book Preview

The Kindle Instant Book Preview and the “Look Inside” feature show the same content. However, the way the content is rendered in Kindle Instant Book Preview varies slightly due to differences in technology.

Kindle Instant Previews can be embedded on the web or shared as a link via email, text, and other favorite apps. Anyone can start reading the preview for free by clicking on the link.

For more information, check Kindle Instant Preview.

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