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Look Inside the Book

Look Inside the Book allows readers to search through and preview samples of your books. When you publish a book, it’s automatically enabled.

Note: Some books will not show the LITB sticker. To preview your book, click on “Read sample” button.

A Look Inside arrow is attached to the book cover image on your detail page:

Note: For print books, the Look inside the Book feature is only available for books published with an ISBN. If you publish a low-content book without an ISBN, the feature will not be available on your detail page.

How Look Inside the Book works

Once you publish your book, it takes a few days for the Look Inside feature to display on Amazon. If you make updates to your book, it also takes a few days for the updates to appear in Look Inside.

Timelines and amount vary by type of book:


  • Paperback and hardcover: 9 -10 business days
  • eBook: 7-8 business days from the release date

Amount Shown

 The default percentage of your book changes depending on the format of your book. Newly published eBooks will show 10% of your book by default, while your paperback and hardcover books will show 20% in the Look Inside feature. 

However, you can choose between the minimum and maximum percentage shown below.

Paperback and hardcover percentages should be in 10% increments and eBooks should be in 5% increments.

Note: If you unpublish and republish your book, the amount shown resets to the default  percentages above.

Default Percentage

Fixed layout / Reflowable (eBook)

Print replica (eBook)

Paperback and hardcover

Please note the following limitations for Look Inside the Book:

  • It isn’t possible to select specific pages or chapters to appear in Look Inside.
  • The Look Inside feature can’t be adjusted for books in landscape, or right-to-left orientation.
  • TPZ, MOP, REF MAG, books created from a print replica, and reflowable books published in Japanese aren’t supported.

Benefits of Look Inside the Book

Look Inside the Book helps sell more of your books in three primary ways:
  • Point-of-Sale Sampling
    • Customers can check printed and Kindle versions
    • Preview random pages and search for specific references or characters
    • View books on similar topics
  • 1-Click Purchasing
    • An Add to Cart or Buy with 1-Click button can be found throughout the customer's previewing experience, eliminating the need to return to the book detail page
  • Improved Search Results
    • When customers search for books on Amazon.com, we use the actual words that match inside the book to return the best possible selection of books.

Where Look Inside the Book is available

Look Inside the book is available for KDP titles on:

  • Amazon.ca
  • Amazon.cn
  • Amazon.co.jp
  • Amazon.com
  • Amazon.com.au*
  • Amazon.com.br*
  • Amazon.com.mx*
  • Amazon.co.uk
  • Amazon.de
  • Amazon.es*
  • Amazon.fr
  • Amazon.in
  • Amazon.it*
  • Amazon.nl*
*The Look Inside feature is not currently supported for print books on Amazon.com.au, Amazon.es, Amazon.it, Amazon.mx, Amazon.br, and Amazon.nl. However, if there is an eBook version available, the Look Inside feature will be shared with the print version.

Look Inside the Book vs Kindle Instant Book Preview

The Kindle Instant Book Preview and the “Look Inside” feature show the same content. However, the way the content renders in Kindle Instant Book Preview varies slightly due to differences in technology.

You can embed Kindle Instant Previews on the web, or share a link via email, text, and other apps. Anyone can start reading the free preview, by clicking on the link.

To generate the code:

  1. Visit Amazon.com.
  2. Search for the book you want to share.
  3. On the book's detail page, below the offer display, select a Share option.
  4. Click the radio button to either “Get a link” or “Embed on your site”.
  5. Copy the URL, or embed the HTML code to share, and paste where you want to share on your site or blog Readers will be able to preview the book in their Web browser.

For more information, check Kindle Instant Preview.

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