Your book description is often a reader's first experience with the content of your book. A well-written and formatted description piques readers' interest and assures them that your book is of high quality. Because your book description is being rendered on the Amazon website, your description must include formatting such a line breaks, bolding, and italicization using Hypertext Markup Language (HTML). HTML uses pairs of angle-bracketed tags to provide display information text they surround.

This page includes a complete list of HTML tags supported in the book description field, along with an example of how you can use them in your book description. To avoid formatting errors, ensure you close your HTML tags. For example, to close this tag for bold text <b>, you need to add </b>, which prevents the rest of your content from appearing as bold text.

HTML Tag	Description	Example
<br>	Creates a line break.	This is how you add a line break after a sentence.<br> If you want a gap between your sentences, add two line breaks:<br><br>.
<p> </p>	Defines a paragraph of text with the first line indented. Creates a line break at the end of the enclosed text.	<p>This paragraph would be indented, and there would be a line break after the closing HTML tag.</p>
<b> </b>	Formats enclosed text as bold.	This is how you <b>bold</b> a word.
<strong> </strong>	Formats enclosed text as bold. See also <b>.	This is also how you <strong>bold</strong> a word.
<em> </em>	Emphasizes the enclosed text. Generally formatted as italic.	This is how you <em>emphasize a phrase</em>.
<i> </i>	Formats enclosed text as italic.	This is how you <i>italicize</i> a word.
<u> </u>	Formats enclosed text as underlined.	This is how you <u>underline</u> a word.
<h4> </h4> to <h6> </h6>	Formats enclosed text as a section heading: <h4> (largest) through <h6> (smallest). <h1>, <h2>, and <h3> aren't supported.	<h4>This would be formatted as the largest header.</h4> <h5>This would be formatted as the medium header.</h5> <h6>This would be formatted as the smallest header.</h6>
<ol>	Creates a numbered list from enclosed items, each of which is identified by a <li> tag.	Here's how you create a numbered list: <ol> <li>List Item 1</li> <li>List Item 2</li> </ol>
<ul>	Creates a bulleted list from enclosed items, each of which is identified by a <li> tag.	Here's how you create a bulleted list: <ul> <li>Bulleted List Item</li> <li>Bulleted List Item</li> </ul>
<li>	Identifies an item in an ordered (numbered) or unordered (bulleted) list.	See above.