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Guidelines for use of the Available at Amazon and Available in Kindle+ Badges by KDP Publishers

If you are a KDP publisher, you may use the "Available at Amazon" badge provided below if you comply with the Trademark Usage Guidelines ("Guidelines") on this page. If you are a KDP publisher whose title is enrolled in Kindle+, you may use the "Available in Kindle+" badge also provided below (the "Available at Amazon” badge and the “Available in Kindle+” badge, together, the “Badges”) if you comply with the Trademark Usage Guidelines ("Guidelines") on this page. If you comply with the Guidelines, you do not need any further approval from Amazon to use the Badge. The Guidelines include requirements that:

  • You must remove the Available in Kindle+ badge from your book immediately if it is no longer enrolled in Kindle+
  • You use the Badge only to advertise that your books are available for purchase on an Amazon website.
  • You may not alter the Badge in any manner, and it must appear in its entirety.
  • You may not use the Badge in any manner that implies sponsorship or endorsement by Amazon.
  • You may not use any Amazon logos or other Amazon trademarks, other than the Badge, in your online or offline marketing materials (including your book's detail page on Amazon websites) unless you have written permission from Amazon.

Trademark Usage Guidelines

These Guidelines apply to your use of either Badge, which is a trademark owned solely by Amazon. As used in these Guidelines, the term "we," "us," or "Amazon" means Amazon Services LLC or any of its affiliate companies, and "you" means the KDP publisher (either a person or business entity) using either Badge. Strict compliance with these Guidelines is required at all times, and any use of either Badge in violation of these Guidelines will automatically terminate any license related to your use of both Badges.

  1. You are allowed to use the Badges only to advertise the availability of your books on an Amazon website. You may use the Badges only (a) on your own website, (b) in online advertisements, and/or (c) in offline advertisements.
  2. You are allowed to link the Badges to an Amazon website.
  3. You may use the Badges solely for the purpose expressly authorized by Amazon in these Guidelines, and your use must: (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with any other terms, conditions, or policies that Amazon may issue from time to time that apply to the use of either Badge.
  4. Below is the approved Badge image for both Badges you to use. You may not alter either Badge in any manner, including but not limited to, changing the proportion, color, or font of either Badge, or adding or removing any element(s) to or from either Badge.
  5. Each Badge must appear in its entirety, with reasonable spacing between each side of each Badge and other visual, graphic, or textual elements. Under no circumstance should either Badge be placed on any background that interferes with the readability or display of such Badge.
  6. Do not use either Badge as part of a sentence. For example, do not say, "Our book is (Badge), so please shop online."
  7. You may not use either Badge in any manner that implies sponsorship or endorsement by Amazon, other than by using such Badge as specifically authorized in these Guidelines by Amazon.
  8. You may not use either Badge to disparage Amazon, its products or services, or in a manner that, in Amazon's sole discretion, may diminish or otherwise damage or tarnish Amazon or Amazon's goodwill in either Badge or any other Amazon trademarks.
  9. Unless otherwise approved, book images must not include any Amazon logos or other trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and other trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, KINDLE, or the Amazon Smile design, as well as other Amazon badges, including "Amazon's Choice," "Premium Choice," "Best Books of [year/month]," "Best Books of [year] So Far," "Best Seller," or "Top Seller."
  10. You may include the following statement in and on any materials that display either Badge (hard copy or electronic): "Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates."
  11. You acknowledge that all rights to both Badges, and all other Amazon trademarks, are the exclusive property of Amazon, and all goodwill generated through your use of either Badge will inure solely to the benefit of Amazon. You will not take any action that conflicts with Amazon's rights in, or ownership of, either Badge, or any other Amazon trademarks.

Amazon reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the applicable approved Badge and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

If you have questions about these Guidelines, please contact us here: https://kdp.amazon.com/contact-us.


"Available at Amazon" Badge Guidelines

available at amazon

Logo assets for print and screen:
Available at Amazon Lockup Download (US)

Available at Amazon Badge (International Versions)

International versions of the Available at Amazon Badge. Includes both motion and static files.

Animated versions of the Available at Amazon Badge:
Available at Amazon Lockup (Animated) Download


"Available in Kindle+" Badge Guidelines

available in kindle+

Logo assets for print and screen:
Available in Kindle+ Lockup Download (US)

Available in Kindle+ Badge (International Versions)

International versions of the Available in Kindle+ Badge. Includes both motion and static files.

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