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Kindle Countdown Deals

Kindle Countdown Deals (KCD) lets authors run limited-time discounts for eBooks on Amazon.com and Amazon.co.uk.

  • Requirements:
    • eBook enrollment in KDP Select
    • Compliance with our Content guidelines
    • Price range:
      • $2.99 - $24.99 (Amazon.com)
      • £1.99 – £15.99 (Amazon.co.uk, including VAT)
  • Format: KDP eBook
  • Marketplace: Amazon.com and Amazon.co.uk
  • Benefits:
    • Dedicated website to promote limited-time discounts on books: Kindle Countdown Deals
    • You'll continue to earn your selected royalty rate on each sale during the promotion.

Customers will see both the regular price and the promotional price on the eBook's detail page, as well as a countdown clock. This clock will show how much time is left at the promotional price. You will earn the selected royalty rate on each sale during the promotion.

Note: If you're located in a territory not supported to purchase from Amazon.com or Amazon.co.uk, you may not see your Kindle Countdown Deals promotion listed on your eBook's detail page as it's only available to customers who can purchase from Amazon.com or Amazon.co.uk.

1. Benefits of Kindle Countdown Deals

  • Time-based promotions showing the time remaining for the promotion to increase excitement for the price discount.
  • Shows original vs discounted price so it's easy for customers to see the great deal they're getting.
  • Royalty rate is retained at lower prices. You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you'll earn 70% even if the price is below $2.99. (As per the KDP Pricing Page, regular delivery costs apply.)
  • You can monitor performance in real time. Your KDP report will display sales and royalties at each price discount side-by-side with pre-promotion performance.

2. Eligibility requirements

  • You can only add the promotion for listings on Amazon.com and Amazon.co.uk marketplaces.
  • Title has been enrolled in KDP Select for at least 30 days.*
  • Prices of eligible titles for Kindle Countdown Deals should fall within these limits:
    • $2.99 - $24.99 (Amazon.com)
    • £1.99 – £15.99 (Amazon.co.uk, including VAT)
    • Digital list price is unchanged for 30 days before or 14 days after your Kindle Countdown Deal runs.
    • Maximum number of price increments is 5.
  • Minimum discounts are:
    • $1.00 USD on Amazon.com
    • £1.00 on Amazon.co.uk.
  • The duration of a Kindle Countdown Deal is:
    • Maximum: 7 days.
    • Minimum duration is 1 hour.
    • Duration you choose will run as a single promotion (you cannot split into multiple durations).
    • Kindle Countdown Deals must be scheduled 24 hours before your desired start date, as far in advance as you want. For example, to begin a promotion on January 10, you can schedule it any time before January 8.
  • You can run either a free promotion or a Kindle Countdown Deal.
  • Kindle Countdown Deals are limited to one per KDP Select term. The latest end time for your Kindle Countdown Deals promotion is 14 days before your KDP Select period ends. If you renew your eBook in KDP Select for another consecutive 90-day period, the latest end time for your Kindle Countdown Deal can fall on the last day of your current KDP Select period.

Note: If your book is enrolled in KDP Select, the digital format must be exclusive to Amazon during the entire enrollment period. When a book is determined not exclusive to Amazon, any scheduled Kindle Countdown Deal will be cancelled.

3. Add a Kindle Countdown Deal

To add your promotion:
  1. Go to the Marketing tab.
  2. In the Run a Price Promotion, select Kindle Countdown Deals.
  3. Click Create a Kindle Countdown Deal.
  4. Select your eBook and click Continue.
  5. Enter your selections for marketplace, date and time, number of price increments, and starting price. The default marketplace is set to Amazon.com. Click Continue.
  6. A table will appear. Edit it as needed, to make sure it's how you want the promotion to run (price increments and start times).
  7. Click Add Promotion.

Once you add your promotion, it will appear on your book details page on the "KDP Select Benefits" tab.

4. Change or cancel your promotion

Once a Kindle Countdown Deals (KCD) promotion is scheduled, it cannot be edited or stopped within 24 hours before it begins, nor during the time while it runs. It will finish according to the schedule you originally set for it. This is to ensure a positive experience for customers, especially those who notice the promotion has started, but have not made a purchase yet.

Also, to ensure the most compelling value for buying customers, we require that eBooks offered through Kindle Countdown Deal promotions stay at a stable price when a promotion is coming up or has recently ended. Therefore, your regular list price cannot be changed for 30 days before and 14 days after the promotion runs.

5. Confirm your promotion is running as expected

To confirm your promotion details:
  1. Go to your Bookshelf
  2. Click on the ellipsis button (“…”) under the KINDLE EBOOK ACTIONS menu next to the eBook running the KCD.
  3. Choose Promote and advertise

The details for your Kindle Countdown Deal will display under "Run a Price Promotion."

6. Royalties and reports

You will earn royalties based on the royalty rate you have selected and the promotional price, as described on the Pricing Page, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.

  • 35% royalty plan. You will be paid 35% of the promotional list price. For example, if your eBook has a regular list price of $9.99, and a promotional list price of $8.99, you will earn 35% of $8.99, or $3.15.
  • 70% royalty plan. You will be paid based on the 70% royalty plan, using the promotional list price to determine the amount. For example, if your eBook has a regular list price of $4.99, and one of your promotional list prices is $1.99, you will earn 70% * ($1.99 - $0.15 * file size), even if the price is below the 70% royalty minimum outlined on the Pricing Page.

To view a Kindle Countdown Deals report, go to the Reports section of your KDP dashboard, where you'll find the report type "Promotions." You'll be able to see sales performance and royalties earned at each stage of the promotion. Learn more.

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