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Kindle Countdown Deals

For books available on Amazon.com and Amazon.co.uk

Kindle Countdown Deals is a KDP Select benefit  that lets authors, no matter where you're located, run limited-time discount promotions for your books that are available on Amazon.com and Amazon.co.uk. Customers will see both the regular price and the promotional price on the book’s detail page, as well as a countdown clock showing how much time is left at the promotional price. You’ll also continue to earn your selected royalty rate on each sale during the promotion.

Note: If you're located in a territory not supported to purchase from Amazon.com or Amazon.co.uk, you may not see your Kindle Countdown Deals promotion listed on your book's detail page as it's only available to customers who can purchase from Amazon.com or Amazon.co.uk.

Benefits of Kindle Countdown Deals:
  1. They're time-based: Not only does this give you more control over how long your book is discounted, but the time remaining for the promotion is visible to customers to increase excitement for the price discount.
  2. Customers see the regular price: It's easy for customers to see the great deal they're getting, as the regular price is included on the book's detail page, right beside the promotional price.
  3. Royalty rate is retained at lower prices: You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the price is below $2.99. (As per the KDP Pricing Page, regular delivery costs apply.)
  4. There's a dedicated website: Customers can discover active Kindle Countdown Deals at http://www.amazon.com/kindlecountdowndeals.
  5. You can monitor performance in real time: Your KDP report will display sales and royalties at each price discount side-by-side with pre-promotion performance.

Example of how a Kindle Countdown Deal can run: Your book has a list price of $4.99, and you start a promotion on Monday at 8 A.M. your time with a starting price of $1.99. You set three price increments to run 24 hours each.

  • Thursday @8:00 AM: Price Discounted to $1.99 for 24 hours
  • Friday @8:00 AM: Promotional Price Increases to $2.99 for 24 hours
  • Saturday @8:00 AM: Promotional Price Increases to $3.99 for 24 hours
  • Sunday @8:00 AM: Price Returns to Original List Price of $4.99
During each promotional day, your book's detail page will display a counter announcing the promotion, the current price, the time remaining until the price changes, and the next price.

More information:
Adding a Kindle Countdown Deal
Kindle Countdown Deal Royalties and Reports

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