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Previous Webinars

Missed the live webinar? Don't worry. You can watch recorded webinars and read the most frequently asked questions from the Q&A sessions.

Want to learn more about advertising on Amazon? Join live webinars from Amazon Advertising. Learn how to launch your first campaign, discover advertising best practices and strategies, and get tips on how to optimize your campaigns. Marketing specialists will also answer questions during live Q&A sessions.

KDPUniversity @home with Beverly Jenkins

The USA Today best-selling author of over 49 published works, Beverly Jenkins is a national icon for historical romance fiction, specializing in 19th century African American life. Also an NAACP Image Award nominee and recipient of the Romance Writers of America’s 2017 Nora Roberts Lifetime Achievement Award, Jenkins has been featured by many major media outlets, including the New York Times, People, Wall Street Journal, National Public Radio, and CBS. On May 6, Jenkins joined the KDP University team to share how publishing her first book in 1994 changed her vision for the future and her top tips for generating buzz (and buys!) leading up to a book launch.

Video: Recorded May 6, 2021

KDPUniversity @home with Lauren Rowe

USA Today and international best-selling author Lauren Rowe writes contemporary romance novels that make readers laugh, swoon, fan themselves, and cry through their humor, heat, and heart. An award-winning songwriter and frontwoman of a popular wedding band, Rowe also loves incorporating original music into her books. On April 29, Rowe joined the KDPU team to share her story, and best practices!

Video: Recorded April 29, 2021

KDPUniversity @home with Jonathan Moeller

Jonathan Moeller doesn’t let genre get in his way. A fantasy fiction author of 110 novels, Moeller is also an Amazon best selling nonfiction author of nine books on computer technology, and his latest nonfiction project is about—you guessed it—the art of storytelling and writing a novel. On April 15, Moeller joined us to share his experience shared more on how he decides which topic to prioritize, his marketing best practices, and what it takes to be a successful indie author—no matter which genre you write in.

Video: Recorded April 15, 2021

KDPUniversity @home with Melody Godfred

JMelody Godfred is an author, speaker, and entrepreneur dedicated to inspiring transformative growth in people across the globe. Godfred launched Fred and Far in 2016 to empower women to choose themselves by practicing self-love and self-care, and as the head of this movement, she started writing creative content for her followers daily. Since then, she’s written three books. Self Love Poetry for Thinkers and Feelers is an Amazon best seller, and in 2020 her poem, “I thought 2020 would be the year I got everything I wanted…” went viral via O, The Oprah Magazine. On April 8, Godfred joined KDPU @home to share about how writing helped her find her truest expression of self, how she connects with readers, and how nonfiction authors can build their audience and stay motivated.

Video: Recorded April 8, 2021

KDPUniversity @home with Joseph Alexander

Joseph Alexander has been a guitarist and expert music tutor for over 20 years. He wrote his first book, Fundamental Changes in Jazz Guitar, to help students overwhelmed with advanced concepts to simplify the learning process. At the suggestion of a student, he published the book and made it available on Amazon. Since then, under his Fundamental Changes label, Alexander has written or collaborated on over 140 instructional books, which have been translated in four languages and sold over 600,000 copies to widespread critical acclaim. On April 1, Joseph joined KDP to share some great tips on publishing and marketing for non-fiction authors.

Video: Recorded April 1, 2021

KDPUniversity @home with Dakota Krout

An old adage says, “Good fortune is what happens when opportunity meets with planning.” Dakota Krout, a LitRPG best seller and Audible top pick, draws from his programming background, research, and, yes, spreadsheets, to strategically approach his writing. His favorite character, Joe—a careful and meticulous magic user who’s survived five books in the dangerous game world Krout’s written for him—prepares his spells ahead of time. Planning certainly works for these two. On March 25 Krout joined KDP University to share how he took the incalculable leap into self-publishing and then increased his chances at success through a balance of preparation, learning as he went, and marketing tools. Check out the recording of his session for great tips on SEO, Social Media marketing and Amazon Advertising!

Video: Recorded March 25, 2021

KDPUniversity @home with Tanya Anne Crosby

Crosby is a New York Times and USA Today best-selling author of thirty novels. She’s been featured in People, Romantic Times, and Publishers Weekly, and her books have been translated into eight languages. Her first novel was published in 1992 by Avon Books, where Tanya was hailed as “one of Avon’s fastest rising stars,” and her fourth book was chosen to launch the company’s Avon Romantic Treasure imprint. On March 18 Crosby shared a wealth of information on building a newsletter, advertising, and more from her experience and transition from traditional to indie publishing.

Video: Recorded March 18, 2021

KDPUniversity @home with Elana Johnson

Author of over 130 books, Elana Johnson is a successful and prolific author of young adult and adult contemporary romance, western romances, and heartfelt women’s fiction. No matter which genre of Johnson’s writing you’re most familiar with, common themes abound: She’s a USA Today and Amazon best seller with a just-do-it attitude, willingness to experiment, and uncanny ability to connect with readers. On March 11, Johnson joined KDP to share what is—no exaggeration—the most-detailed book marketing plan we’ve seen yet, along with tips for using Amazon Advertising to reach new audiences. Unfortunately, Elana had some connection issues causing her image to be blurred, but don't let it take away from all the amazing tips she shares!

Video: Recorded March 11, 2021

KDPUniversity @home with Tim Tigner

Tim Tigner’s biography reads much like one of his thrillers: A former Soviet counterintelligence specialist, veteran of the Green Berets, and globetrotting leader of major multinational medical companies, Tigner earned scuba certification in Turkey, learned to ski in Slovenia, and ran the Serengeti with a Maasai warrior. Since 2004, however, Tigner’s settled down at his home office, where he’s penned 11 novels—with a twelfth on the way—and hit the USA Today and Amazon best-seller charts. Tim joined KDP University on March 4, to talk about his approach to self-publishing, and why he thinks Amazon Advertising is the tool a self-published author can’t live without…and his secret weapon for publishing a book.

Video: Recorded March 4, 2021

Getting started with KDP

Take a tour of the KDP website and learn about requirements and resources for book formatting.

Video: Recorded December 9, 2020

For more information and links to the resources discussed in the webinar, download this companion guide.

Frequently asked questions

Tax talk: What digital content providers should know about taxes

Learn why Amazon needs tax information, where to download forms, and about taking the tax interview.

Video: Recorded January 10, 2019

For the resources discussed in the webinar, download this companion guide.

Paperback formatting essentials

Learn industry terms and best practices for turning a completed manuscript into a formatted file.

Video: Recorded December 17, 2020

For more information and links to the resources discussed in the webinar, download this companion guide.

Frequently asked questions

Creative cover solutions

Learn about cover formatting, branding principles, and top 10 cover best practices.

Video: Recorded January 6, 2021

For more information and links to the resources discussed in the webinar, download this companion guide.

Discovering Metadata

Metadata influences how readers find and purchase your book on Amazon. Join us for best practices on how to identify categories and keywords to increase traffic and use metadata to create a strong detail page that impacts conversion to sales.

Video: Recorded July 1, 2020

For more information and links to the resources discussed in the webinar, download this author guide.

Developing a promotional strategy

Stand out from the hundreds of books that are published weekly by creating a plan for promoting your book.

Video: Recorded December, 2, 2020

For more information and links to the resources discussed in the webinar, download this companion guide.

Getting started with sponsored ads for KDP authors

Ready to launch your first self-service Amazon Advertising campaign but not sure where to start? Let this webinar tailored to KDP authors be your guide.

Video: Recorded October 28, 2020

For more webinars on Amazon Advertising, refer to these resources.

Beginners Book Marketing on Goodreads

Designed for authors just starting out with the Goodreads Authors Program, this webinar will give you clear easy steps to begin engaging with readers and promoting your books to the world’s largest community of readers.

Video: Recorded March 24, 2021

For more information and links to the resources discussed in the webinar, download this author guide and these notes and highlights.

Advanced Book Marketing on Goodreads

Designed for the author who is already part of the Goodreads Authors Program, this webinar will teach you the best ways to maximize the reach of Goodreads, the world’s largest community of readers.

Video: Recorded April 28, 2021

For more information and links to the resources discussed in the webinar, download this author guide and these notes and highlights.

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