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Want to learn more about advertising on Amazon? Join live webinars from Amazon Advertising. Learn how to launch your first campaign, discover advertising best practices and strategies, and get tips on how to optimize your campaigns. Marketing specialists will also answer questions during live Q&A sessions.

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KDPUniversity @home with Beverly Jenkins

The USA Today best-selling author of over 49 published works, Beverly Jenkins is a national icon for historical romance fiction, specializing in 19th century African American life. Also an NAACP Image Award nominee and recipient of the Romance Writers of America’s 2017 Nora Roberts Lifetime Achievement Award, Jenkins has been featured by many major media outlets, including the New York Times, People, Wall Street Journal, National Public Radio, and CBS. On May 6, Jenkins joined the KDP University team to share how publishing her first book in 1994 changed her vision for the future and her top tips for generating buzz (and buys!) leading up to a book launch.

Video: Recorded May 6, 2021

KDPUniversity @home with Lauren Rowe

USA Today and international best-selling author Lauren Rowe writes contemporary romance novels that make readers laugh, swoon, fan themselves, and cry through their humor, heat, and heart. An award-winning songwriter and frontwoman of a popular wedding band, Rowe also loves incorporating original music into her books. On April 29, Rowe joined the KDPU team to share her story, and best practices!

Video: Recorded April 29, 2021

KDPUniversity @home with Jonathan Moeller

Jonathan Moeller doesn’t let genre get in his way. A fantasy fiction author of 110 novels, Moeller is also an Amazon best selling nonfiction author of nine books on computer technology, and his latest nonfiction project is about—you guessed it—the art of storytelling and writing a novel. On April 15, Moeller joined us to share his experience shared more on how he decides which topic to prioritize, his marketing best practices, and what it takes to be a successful indie author—no matter which genre you write in.

Video: Recorded April 15, 2021

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KDPUniversity @home with Melody Godfred

JMelody Godfred is an author, speaker, and entrepreneur dedicated to inspiring transformative growth in people across the globe. Godfred launched Fred and Far in 2016 to empower women to choose themselves by practicing self-love and self-care, and as the head of this movement, she started writing creative content for her followers daily. Since then, she’s written three books. Self Love Poetry for Thinkers and Feelers is an Amazon best seller, and in 2020 her poem, “I thought 2020 would be the year I got everything I wanted…” went viral via O, The Oprah Magazine. On April 8, Godfred joined KDPU @home to share about how writing helped her find her truest expression of self, how she connects with readers, and how nonfiction authors can build their audience and stay motivated.

Video: Recorded April 8, 2021

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KDPUniversity @home with Joseph Alexander

Joseph Alexander has been a guitarist and expert music tutor for over 20 years. He wrote his first book, Fundamental Changes in Jazz Guitar, to help students overwhelmed with advanced concepts to simplify the learning process. At the suggestion of a student, he published the book and made it available on Amazon. Since then, under his Fundamental Changes label, Alexander has written or collaborated on over 140 instructional books, which have been translated in four languages and sold over 600,000 copies to widespread critical acclaim. On April 1, Joseph joined KDP to share some great tips on publishing and marketing for non-fiction authors.

Video: Recorded April 1, 2021

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KDPUniversity @home with Dakota Krout

An old adage says, “Good fortune is what happens when opportunity meets with planning.” Dakota Krout, a LitRPG best seller and Audible top pick, draws from his programming background, research, and, yes, spreadsheets, to strategically approach his writing. His favorite character, Joe—a careful and meticulous magic user who’s survived five books in the dangerous game world Krout’s written for him—prepares his spells ahead of time. Planning certainly works for these two. On March 25 Krout joined KDP University to share how he took the incalculable leap into self-publishing and then increased his chances at success through a balance of preparation, learning as he went, and marketing tools. Check out the recording of his session for great tips on SEO, Social Media marketing and Amazon Advertising!

Video: Recorded March 25, 2021

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KDPUniversity @home with Tanya Anne Crosby

Crosby is a New York Times and USA Today best-selling author of thirty novels. She’s been featured in People, Romantic Times, and Publishers Weekly, and her books have been translated into eight languages. Her first novel was published in 1992 by Avon Books, where Tanya was hailed as “one of Avon’s fastest rising stars,” and her fourth book was chosen to launch the company’s Avon Romantic Treasure imprint. On March 18 Crosby shared a wealth of information on building a newsletter, advertising, and more from her experience and transition from traditional to indie publishing.

Video: Recorded March 18, 2021

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KDPUniversity @home with Elana Johnson

Author of over 130 books, Elana Johnson is a successful and prolific author of young adult and adult contemporary romance, western romances, and heartfelt women’s fiction. No matter which genre of Johnson’s writing you’re most familiar with, common themes abound: She’s a USA Today and Amazon best seller with a just-do-it attitude, willingness to experiment, and uncanny ability to connect with readers. On March 11, Johnson joined KDP to share what is—no exaggeration—the most-detailed book marketing plan we’ve seen yet, along with tips for using Amazon Advertising to reach new audiences. Unfortunately, Elana had some connection issues causing her image to be blurred, but don't let it take away from all the amazing tips she shares!

Video: Recorded March 11, 2021

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KDPUniversity @home with Tim Tigner

Tim Tigner’s biography reads much like one of his thrillers: A former Soviet counterintelligence specialist, veteran of the Green Berets, and globetrotting leader of major multinational medical companies, Tigner earned scuba certification in Turkey, learned to ski in Slovenia, and ran the Serengeti with a Maasai warrior. Since 2004, however, Tigner’s settled down at his home office, where he’s penned 11 novels—with a twelfth on the way—and hit the USA Today and Amazon best-seller charts. Tim joined KDP University on March 4, to talk about his approach to self-publishing, and why he thinks Amazon Advertising is the tool a self-published author can’t live without…and his secret weapon for publishing a book.

Video: Recorded March 4, 2021

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Getting started with KDP

Take a tour of the KDP website and learn about requirements and resources for book formatting.

Video: Recorded December 9, 2020

For more information and links to the resources discussed in the webinar, download this companion guide.