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Kindle Vella - Content Guidelines

Existing content and metadata guidelines for eBooks apply for Kindle Vella content. In addition to our existing guidelines, we've listed new content guidelines related to Kindle Vella below.


Content

Kindle Vella is a serial reading experience. To protect readers from purchasing Kindle Vella content they have already read in a different format, you cannot:
  • Incorporate your Kindle Vella content into other long-form content (e.g., a book) in any language. If you wish to incorporate an episode or story into other content, you must unpublish all episodes of that story from Kindle Vella.
  • Publish in Kindle Vella content that is in the public domain or freely available on the web.
  • Break down your previously published book or long-form content into Episodes and republish in Kindle Vella, even if that book or long-form content is no longer available or is written in another language. If your Episode or Story is derived from another work you have authored (e.g., it continues the story from a book), you may include up to 5,000 words of content from the other work in the first Episode to bridge the story, provided you control the rights to do so.


Tags

You can add up to seven tags for each story. To ensure tags help readers get a feel for your story and make good purchasing decisions, please avoid:
  • Information covered elsewhere in your Story’s metadata (title, contributors, etc.)
  • Subjective claims about quality (e.g., "best")
  • Time-sensitive statements (e.g., "new")
  • Information common to most items in the category ("story")
  • Spelling errors
  • Anything misrepresentative, like the name of an author who's not associated with your Story. This kind of information can create a confusing customer experience. Kindle Vella has a zero tolerance policy for metadata that is meant to advertise, promote, or mislead
  • Amazon program names like "Kindle Vella"
  • Language promoting violence or intolerance
  • Sexually explicit language
Note all eBook keyword guidelines also apply to tags.


Author notes

This is a tool to build engagement on your story, so avoid including any links or prompting readers to leave the reading experience.


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