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Kindle Vella - Reader Experience

Kindle Vella is a way to share serialized stories with readers over an extended period – one episode at a time. After we open Kindle Vella to readers, they'll be able to:
  • Find and view a story's detail page in the Kindle Vella store
  • Read the first few episodes of every story for free
  • Use new features, like Faves and Thumbs Up, to engage with stories
Contents


Story detail pages

Readers will find your story in the Kindle Vella store on Amazon.com and in the Kindle app on iOS. Each story will have a detail page that features your story's details where readers can start reading episodes.






Read episodes

To give readers a chance to check out a story, they can read the first three episodes of every story without redeeming Tokens.





Use Tokens to unlock episodes

Readers can purchase and redeem Tokens to unlock later episodes. The number of Tokens needed to unlock an episode is determined by the episode’s word count at the rate of one token per 100 words. For example, it takes six Tokens to unlock a 638-word episode. You can view the number of Tokens needed to unlock an episode on the episode setup page.



We plan to have several bundle options available for readers to purchase Tokens on the web and in the Kindle for iOS app. Token pricing may change before Kindle Vella stories are made available to readers, but here is an example of the Token purchase experience on the web:



Royalties

You’ll earn 50% of what readers spend on the Tokens that are used to unlock your story’s episodes. You’ll also be eligible for a launch bonus based on customer activity and engagement. To make it easy for readers to find stories they love, the first few episodes of every story are free. The number of Tokens needed to unlock an episode is determined by the episode’s word count at the rate of one token per 100 words. You can view the number of Tokens needed to unlock an episode on the episode setup page.

We plan to make Tokens available through mobile channels that charge a fee. In this case, the fee will be deducted from the revenue that is shared.

Here's how earnings per episode will be calculated:

  • (Number of Tokens to unlock episode) * (Tokens bundle price/# Tokens in bundle - taxes and fees) * (50% rev share) = Earnings per episode

For example, here's how we calculate earnings for a 3,025 word episode (30 Tokens) when the Tokens are purchased on the web in a 200 Tokens bundle versus an 1,100 Tokens bundle. In this example, we are assuming no taxes or fees.

  • Episode purchased with 200 Tokens bundle: 30 Tokens * ($1.99/200 Tokens - 0) * 50% = $0.1493
  • Episode purchased with 1,100 Tokens bundle: 30 Tokens * ($9.99/1100 Tokens - 0) * 50% = $0.1362




Engagement

With Kindle Vella we're introducing new features that allow readers to interact with your story, including:
  • Follow stories they enjoy to get notified when the latest episode is released
  • Crown a weekly Fave for the story they enjoyed most. We'll feature the most Faved stories in the Kindle Vella store
  • Give episodes they like a Thumbs up





We’re also introducing new ways for you to interact with readers. At the end of each episode, you'll have the option to leave an Author’s Note, to share additional thoughts, insights, or let readers know when to expect the next episode.





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