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Kindle Vella - Reader Experience

Kindle Vella is a way to share serialized stories with readers over an extended period – one episode at a time. Readers can:
  • Find and view a story's detail page in the Kindle Vella store
  • Read the first few episodes of every story for free
  • Use new features, like Faves and Thumbs Up, to engage with stories
Contents


Story detail pages

Readers can find your story in the Kindle Vella store on Amazon.com and in the Kindle iOS app. Each story has a detail page that features your story's details where readers can start reading episodes.







Read episodes

To give readers a chance to check out a story, they can read the first three episodes of every story without redeeming Tokens.





Use Tokens to unlock episodes

Readers can purchase and redeem Tokens to unlock later episodes. We have several bundle options available for readers to purchase Tokens on the web and in the Kindle for iOS app. New Kindle Vella readers will also receive free Tokens to help them get started. Learn more about Tokens and royalties.






Engagement

With Kindle Vella readers can interact with your story in new ways, including:
  • Follow stories they enjoy to get notified when the latest episode is released
  • Crown a weekly Fave for the story they enjoyed most. We'll feature the most Faved stories in the Kindle Vella store
  • Give episodes they like a Thumbs up





You can also interact with readers. At the end of each episode, you have the option to leave an Author’s Note to share additional thoughts, insights, or let readers know when to expect the next episode.





Kindle Vella store search results

You can search for stories by entering a few words into the search box, and we'll show you matching results. In the Kindle Vella store, readers can search and browse by tags and categories.

How Amazon search results work

When readers search for stories in the Kindle Vella store, our search methods go beyond simple keyword matching and may use information not visible on the search results page, including your story details and text. Search results are dynamic and it is expected for ASIN rankings to fluctuate.

Search results give a mix of the most popular products across various product categories. These are displayed based on:
  • Availability.
  • Length of time the item has been listed on our website.
  • Popularity, and others.

As a result, you may sometimes see results you do not expect. Neither Amazon, nor KDP can guarantee that your story will display on the first page of search results.

Timeline for stories to appear in search results

After your story is available for purchase, it takes up to 72 hours to set the search attributes.

To confirm your story is available for purchase:
  1. Go to your Kindle Vella Library.
  2. Scroll to the story you want to view.
  3. Click the ASIN to go to the detail page.

You can copy and share this link to promote your story.

Mature content in search results

If you're searching the Kindle Vella store and you are not seeing your story in search results, your story might be categorized as mature content.

Stories with mature content will not surface in general searches as they could include content of a sexual or explicit nature, which is not appropriate for all readers. These stories will surface in general searches for customers who choose to allow mature content.


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