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Great on Kindle (Beta)

Great on Kindle is an Amazon program to help customers discover high-quality nonfiction eBooks. Great on Kindle eBooks offer enhanced features that readers value. This program is currently an invite-only beta and on a book-by-book basis.


To qualify for Great on Kindle, your nonfiction eBook must:

  • Be available for sale on Amazon.com
  • Meet the program's quality standards
  • Be submitted in DOC/DOCX, MOBI, ePub, ZIP, or PDF format

To ensure your eBook meets the Great on Kindle quality standards, follow the steps below:

Step 1

Make sure all images are high resolution

Readers can enlarge and interact with images in eBooks, so take advantage of these features by adding images with the highest resolution possible – images need to have at least 300 pixels per inch (ppi).

Here are some tips for making sure the photos, illustrations, charts, tables, graphs, and maps you add to your book meet reader expectations:

  • See our Help Page on formatting images. It also includes instructions on how to check image resolution.
  • Insert images into your manuscript at their desired size. Once inserted, don't resize them.
  • Make sure images have at least 300 pixels per inch (ppi).
  • If working in Word, change the settings to allow for high-resolution images: Click File > Options > Advanced.
  • Under "Image Size and Quality," select 300 ppi from the default drop down menu.

Step 2

Make sure Enhanced Typesetting is enabled

Enhanced typesetting is a series of typographical and layout features that provide benefits such as faster reading with less eye strain, beautiful page layout, and large fonts. Learn more about the benefits of Enhanced Typesetting.

You can see if your book supports Enhanced Typesetting by using Kindle Previewer, a free desktop application that allows you to see how your book will appear to customers. Here’s how:

  • Download Kindle Previewer and open your book.
  • Select View > Book information.
  • Enhanced Typesetting will be listed as supported or not supported. If it’s supported, you don’t need to do anything else.

Note: Files with large tables and audio/visual files aren’t currently supported with Enhanced Typesetting. If you have large, complex tables, split them into smaller, simpler ones.

Step 3

Enter unique, accurate book details

The book details you enter when setting up your title on KDP (e.g., title, author name, and category) describe your book to readers. This information matters because it helps customers find your book and drives purchasing decisions. Keep these criteria in mind when entering book details to help readers find your book:

  • Be accurate. Make sure your book details match what’s on your cover and in your manuscript to avoid reader disappointment. Don’t add a series name if you only have one title. Example: If your cover says My Kindle Book, make sure your title name and interior file also say My Kindle Book. Also, you can’t choose a fiction subcategory.
  • Be consistent. Use the same title, author, and series name across editions and formats. The author name is one of the most common ways customers find your books. Also, several Amazon features (e.g., Author Pages and Series Page) rely on a consistent author name. If you want multiple titles to appear on an Author Page or Series Page, or want different editions to be linked, you’ll need to use the same name. For example, if you use John T. Smith for your first book and J.T. Smith for your second book, it can make it harder for customers to find all your titles.

We also recommend entering unique book details. Commonly used terms or phrases in your title, subtitle, or series name can make it harder for customers to find your book. Further, as a best practice, don't be redundant when choosing a subcategory. Choosing even a single category will display your book in a variety of searches, so don't list your book in both a category and one of its sub-categories.

See tips on entering book details. Also, to ensure the details you enter don’t result in inaccurate or overwhelming search results, read these guidelines.

Step 4

Enable X-Ray

X-Ray is a Kindle eBook feature that allows readers to learn more about a topic, event, place, or any other term by pressing and holding on the word or phrase that interests them. Nonfiction readers love X-Ray to get answers to their questions—all without leaving the book. Even a few descriptive words can make a big difference to readers as they try to learn more about your content.

X-Ray enables you, the author, to add your own descriptions or commentary that will show up when the reader engages the X-Ray feature. With X-Ray for Authors, you can add new X-Ray entries, edit existing ones, or enable X-Ray for a new book.

For example, you could use X-Ray content to provide more information about an industry term, event or place in your book:

  • Event - The coronation. "The coronation of Queen Elizabeth II took place on June 2, 1953 at Westminster Abbey. She was only 25 years old and had become queen after the sudden death of her father, King George VI. Until she was 10 years old, Elizabeth had been third in line to the throne, behind her uncle, Edward, Prince of Wales, and her father, the Duke of York. However her uncle abdicated in 1936 and her father became king, making her the heir to the throne at the time of his death."
  • Place - Mexico City. "Destination of my first international trip which inspired my love for travel."

To enable X-Ray:

  1. Go to your Bookshelf.
  2. Under the KINDLE EBOOK ACTIONS menu, click the ellipsis button ("…") next to the book you want to update.
  3. Select Launch X-Ray. This will take you to the X-Ray for Authors tool.

Learn more about turning on X-Ray for your book.

Step 5

Correct any typos or formatting errors

Before publishing, carefully review your book for typographical and formatting errors.

  • Common errors include:
  • Misspellings
  • Blurry or missing images
  • Inconsistent line and paragraph spacing
  • Table of contents where chapter hyperlinks are missing or broken

To review your eBook for these potential errors, use Kindle Previewer. If you find errors, you can easily correct them before you upload your book to KDP. Here are some resources that can help:

Step 6

Set up an Author Page

Set up an Author Page on Author Central. Your Author Page provides a handy place for customers to learn about you. Share information like bibliographies, biographies, author photos and videos, and feeds to blog posts.


If your nonfiction eBook qualifies for Great on Kindle, it will be eligible for:

  • A detail page message that identifies it as a high-quality book
  • Promotional credit offers for customers (don’t worry, this won’t affect your royalty)
  • Nominations for potential merchandising opportunities

Note: The Great on Kindle program is still in its early stages, so these benefits may change.

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