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Great on Kindle (Beta)

Great on Kindle is an Amazon program to help customers discover high-quality nonfiction eBooks. Great on Kindle eBooks offer enhanced features that readers value. This program is currently an invite-only beta and on a book-by-book basis.


Eligibility

To qualify for Great on Kindle, your nonfiction eBook must:

  • Be available for sale on Amazon.com
  • Meet the program's quality standards

To ensure your eBook meets the Great on Kindle quality standards, follow the steps below:

1. Make sure all images are high resolution
2. Make sure Enhanced Typesetting is enabled
3. Enter unique, accurate book details
4. Enable X-Ray
5. Correct any typos or formatting errors
6. Set up an Author Page


Benefits

If your nonfiction eBook qualifies for Great on Kindle, it will be eligible for:

  • A detail page message that identifies it as a high-quality book
  • Promotional credit offers for customers (don’t worry, this won’t affect your royalty)
  • Nominations for potential merchandising opportunities
  • A 50% royalty plan if the book's list price meets our requirements

Note: The Great on Kindle program is still in its early stages, so these benefits may change.

Is the 50% royalty right the plan for my book?
The 50% royalty plan is available for Great on Kindle books that meet our list price requirements and does not deduct delivery costs from your royalty. Whether the plan is a good fit for your book depends on your book price and the size of your book file and associated delivery costs. We recommend you check out how your list price, royalty plan, and delivery costs impact your estimated royalty on the eBook Pricing page before making any changes:

  1. Go to your Bookshelf.
  2. Under the KINDLE EBOOK ACTIONS menu, select "Edit eBook Pricing."
  3. Select the territories for which you hold distribution rights.
  4. Select a royalty plan.
  5. Enter a list price and see how the pricing grid automatically updates the delivery cost and estimated royalty. You’ll also be able to see the minimum and maximum list prices you can set. Applicable taxes will display for marketplaces in which they are charged.
  6. Select the other two royalty plans to see the difference in royalty payments.

The price you enter won't be saved until you click Publish Your Kindle eBook, so don't be afraid to experiment with entering different list prices.



Royalties and pricing

You can choose between 3 royalty options for each of your Great on Kindle Digital Books, the 35% royalty option and the 70% royalty option (available to all KDP users), and a new 50% royalty option (available only to Great on Kindle beta participants). The 50% option is described below. To review the 35% and 70% options, see the Pricing Page.

1. Royalties

50% Royalty Option†
†Eligible for Great on Kindle (beta) publishers only
A. Available Sales Territories If you choose this Royalty option for your Digital Book, it will apply to sales of your Digital Book to customers in the following Available Sales Territories:

Andorra
Australia
Austria
Belgium
Brazil*
Canada
France
Germany
Gibraltar
Guernsey
India*
Ireland
Isle of Man
Italy
Japan*
Jersey
Liechtenstein
Luxembourg
Mexico*
Monaco
The Netherlands
New Zealand
San Marino
Switzerland
Spain
United Kingdom
United States
Vatican City

Your Royalty on sales to customers outside the Available Sales Territories will be as provided under the 35% Royalty Option (i.e., at the 35% Royalty Rate calculated as indicated for that Royalty option).
B. Royalty Rate50%
i. Royalty Calculation for List Price The 50% Royalty Rate times the amount equal to the Digital Book's List Price, exclusive of VAT, for sales to customers in the Available Sales Territories indicated above.

50% Royalty Rate x (List Price – applicable VAT) = Royalty

See Matching Competitor Prices below for exceptions.
ii. Royalty Calculation for Promotional List Price The 50% Royalty Rate times the amount equal to the Digital Book's Promotional List Price, exclusive of VAT, for sales to customers in the Available Sales Territories indicated above.

If your Digital Book is eligible to earn the 50% Royalty Rate based on sales of the Digital Book at the List Price, the same 50% Royalty Rate will apply in calculating royalties based on sales of your Digital Book at a Promotional List Price set under the Kindle MatchBook program or the Kindle Countdown Deals program.

50% Royalty Rate x (Promotional List Price – applicable VAT) = Royalty See Matching Competitor Prices below for exceptions.
C. Delivery Costs Not applicable - we don't deduct Delivery Costs when calculating your Royalties.
D. Matching Competitor Prices If we price-match your Digital Book, your Royalty will be:

The Royalty Rate indicated above, multiplied by the price at which we sell the Digital Book, less taxes, for sales to customers in the Available Sales Territories.

Royalty Rate x (Amazon price - taxes) = Royalty

By "price-match" we mean where we sell the Digital Book in one or more of the Available Sales Territories at a price (net of taxes) that is below the List Price to match a third party's sales price for any digital or physical edition of the Digital Book, or to match our sales price for any physical edition of the Digital Book, in any one of the Available Sales Territories.
E. Pre-Order Price Guarantee for KDP Pre-Orders If you lower the List Price of a Digital Book while it is available for pre-order, we will charge customers that pre-ordered that Digital Book before the price decrease the lower price. Your Royalty will be based on the actual price we charge customers as a result of our Pre-order Price Guarantee, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.

*50% Royalty in Brazil, Japan, Mexico, and India. Digital Books enrolled in KDP Select will be eligible to earn 50% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for Brazil, Japan, Mexico, and India must also meet the 50% List Price requirements for sales to customers in Brazil, Japan, Mexico, and India. If your Digital Book is not enrolled in KDP Select or you do not meet the 50% List Price requirements, you will earn 35% royalty.


2. Royalty Calculation Examples

A. 50% Royalty Option
B. 50% Royalty Option for Promotional List Price

3. Changing Your Royalty Options

If you would like to make changes to your Royalty options, just visit your Bookshelf. For information on timelines, including details on new publications and updates to published books, see our Help page.


4. Setting Your List Price

You must set your Digital Book's List Price (and change it from time-to-time if necessary) so that it is no higher than the list price in any sales channel for any digital or physical edition of the Digital Book.

But if you choose the 50% Royalty Option, you must further set and adjust your List Price so that it is at least 20% below the list price in any sales channel for any physical edition of the Digital Book.

By "list price in any sales channel," we mean the suggested or recommended retail price or, if you sell your book directly to end users, your own sales price, for an edition of the book available outside of our Program.


5. Additional 50% Royalty Option Terms and Conditions

i. Book Eligibility: Books that consist primarily of public domain content are not eligible for the 50% Royalty Option.

ii. Distribution Territory: If you select the 50% Royalty Option for a Digital Book, you must make it available to us for distribution in each territory for which you have appropriate distribution rights, and you must comply with any other restrictions or requirements we may provide from time to time for the 50% Royalty Option, as applicable, in the Program Policies.

iii. New Features: Any new feature incorporated into the Program will apply to all Digital Books distributed under the 50% Royalty Option even if we make the feature optional for other Digital Books.

iv. Non-Compliance: If at any time your Digital Book does not meet the requirements for the 50% Royalty Option, as applicable, the Royalty for the Digital Book will be as provided in the 35% Royalty Option and we can adjust previously reported or paid Royalties based on the 35% Royalty Option.


6. Other Pricing Terms

i. Minimum and Maximum List Prices: To be accepted in the Program, Digital Books must have List Prices within the range of minimum and maximum List Prices.

Note that if your Digital Book is eligible for the 50% royalty option, your Digital Book will earn 50% on each sale of the Digital Book at a Promotional List Price set under the Kindle MatchBook program or the Kindle Countdown Deals program regardless of whether the Promotional List Price is within the maximum and minimum list price requirements for the 50% royalty option.

ii. Price Matching Determinations: If you notify us through Contact Us (by selecting the topic Pricing & Royalties – Price Matching) that you believe we have made an error in price-matching your Digital Book, we will review the issue and make best efforts to correct the error, if any, going forward as soon as practicable.



List price requirements

The table below summarizes minimum and maximum list prices for the 50% royalty plan. See our Help page for list price requirements for the 35% and 70% plans.

 

Minimum List Price

Maximum List Price

USD List Price Requirements for Amazon.com

$ 4.99

$ 19.99

INR List Price Requirements for India Kindle Store for www.amazon.in

₹ 299

₹ 1299

CAD List Price Requirements for Amazon.ca

C$ 4.99

C$ 19.99

BRL List Price Requirements for Amazon.com.br

R$ 14.99

R$ 64.99

GBP List Price Requirements for Amazon.co.uk

Setting European Union list prices changed on January 1, 2015. Learn more.

£ 5.99

£ 24.99

EUR List Price Requirements

Setting European Union list prices changed on January 1, 2015. Learn more.

€ 4.99

€ 19.99

JPY List Price Requirements for Amazon.co.jp

¥ 550

¥ 2250

MXN List Price Requirements for Amazon.com.mx

$ 94.99

$ 394.99

AUD List Price Requirements for Amazon.com.au

$ 4.99

$ 19.99

Note: The 50% royalty option applies only to purchases of qualifying Digital Books by customers in certain territories. For sales to customers in Brazil, Japan, Mexico, and India, Digital Books must also be enrolled in KDP Select to be eligible for the 50% royalty option. See the Pricing section above for more information about the Available Sales Territories.

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