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Kindle Countdown Deals FAQ

Kindle Countdown Deals Overview

What is Kindle Countdown Deals?

Kindle Countdown Deals is a new KDP Select benefit that allows publishers to run limited-time promotions on their books, which can help earn more royalties and reach more readers. Customers can see the regular price and the promotional price on the book’s detail page, as well as a countdown clock telling them how much time is left at the promotional price.

Here are some of the benefits of Kindle Countdown Deals:
• Time: You control how long your book is discounted, anywhere between one hour and seven days.
• Discount: You set the level of discount, which must be at least $1 off the regular price.
• Royalty : You will earn royalties based on your regular royalty rate and the promotional price. As a result, if you are using the 70% royalty option, you’ll earn 70% even if the promotional price is below $2.99.
• Reporting: A new KDP report displays sales and royalties at each promotional price side-by-side with pre-promotion performance, so it’s easy to compare.
• Customer experience: It’s easy for customers to see the great deal they’re getting, as the regular price is included on the book’s detail page, right beside the promotional price. Customers will see a countdown clock with the time remaining for the promotion. It’s also easy for customers to discover Kindle Countdown Deals on a dedicated webpage at www.amazon.com/kindlecountdowndeals

How will customers discover the deal on my book?

When your promotion begins, your book’s detail page will be updated with the promotional price and countdown clock display, making it easy for customers to see the great deal they’re getting. Some books will be featured on the Kindle Countdown Deals page which has a range of automated merchandising campaigns to help customers discover deals based on attributes including genre, most popular, recommendations, etc. Additionally, we recommend that you let your readers know about the deal while it is running.

Which marketplaces can run Kindle Countdown Deals?

Initially, Kindle Countdowns Deals is available on Amazon.com and Amazon.co.uk.

Can I use Kindle Countdown Deals if I live outside of the U.S. or UK, like Italy or Japan?

Yes, but your Kindle Countdown Deals promotion will only be available for Amazon.com and Amazon.co.uk. Customers in countries that you have indicated rights for will see the countdown clock and the promotional list price with any standard fees included.  However, customers in countries that are supported by specific marketplaces (for example, Germany, India, and Australia) will not see the promotions at this time.

Will you be expanding Kindle Countdown Deals to more marketplaces?

We plan to expand over time, please stay tuned.

How can I make my book eligible?

Books enrolled in KDP Select are eligible if their regular prices fall within these limits:

• $2.99 - $24.99 (Amazon.com)
• £1.93 – £14.99 (Amazon.co.uk)

Here are some other parameters for scheduling Kindle Countdown Deals:

• Your book has been enrolled in KDP Select for 30 days or more
• The regular list price for your book has not been changed for 30 days or more
• The minimum discount for your book is $1.00 (£1.00 Amazon.co.uk)
• The maximum duration of the Kindle Countdown Deals is 7 days
• The minimum time increment is 1 hour
• The maximum number of price increments is 5
• The latest end time for your Kindle Countdown Deals is 14 days before your KDP Select period ends. However, If you renew your book in KDP Select for another consecutive 90-day period, the latest end time of your Kindle Countdown Deals may be the last day of your current KDP Select period.

My book meets all of the eligibility requirements, what is the soonest that I can start a Kindle Countdown Deal?

You can schedule your book for a Kindle Countdown Deal to start 24 hours from now, rounded to the next full day. For example, if it is 3pm PST on December 1st, you can schedule your promotion to start at any time on December 3rd, as early as 12am PST.

Why can't I run Free Book Promotion and Kindle Countdown Deals in the same enrollment period?

In designing our promotional features and options, we are looking to find a balance – if there's too much use of these tools, it may average down effectiveness for all authors.  We've taken the approach of providing options and asking authors to choose in an effort to best strike that balance. If you schedule a Free Book Promotion that has not yet started and would rather schedule a Kindle Countdown Deal, simply cancel the scheduled free promotion before scheduling your Kindle Countdown Deal promotion.

Why is KDP Select enrollment required to be eligible for Kindle Countdown Deals?

This type of pricing promotion is difficult to execute if the book is available on multiple retailers, so Kindle Countdown Deals are available for Kindle-exclusive books only at this time.

Can I change the regular list price before or after the promotion?

To ensure that customers receive a compelling deal during the promotion, your regular list price cannot be changed for 30 days before and 14 days after the promotion runs.

Managing Kindle Countdown Deals

How do I add a Kindle Countdown Deals promotion?

You can schedule one deal in each marketplace (currently amazon.com and amazon.co.uk) for every 90 day KDP Select enrollment period.

Each of these settings is adjustable:

• Start time
• End time
• Promotional price
• Number of price increments

Your promotional price should have a discount amount of $1.00 (£1.00 on Amazon.co.uk) or greater from the regular list price to ensure the promotion is meaningful for customers. You can choose any discount amount that is $1.00 or greater at $0.99 increments. For example, if your regular list price is $4.99, you can choose $3.99, or $2.99, and so on. Once you set a promotional price and increments, we will calculate a schedule for each increment, including the start time, promotional list price, and duration. You can adjust these settings up to 24 hours before starting the promotion.

How do I edit or cancel a Kindle Countdown Deals promotion before it starts?

On the KDP Select Benefits tab, you will see a list of promotions for your book. You can edit or cancel the promotion up to 24 hours before the start of the promotion.

Can I stop the Kindle Countdown Deals promotion once it starts?

No. To ensure a positive customer experience, promotions cannot be stopped by the author or publisher once they start. You can edit or cancel the promotion up to 24 hours before the start of the promotion.

Can I split up the Kindle Countdown Deals promotion into multiple smaller promotions?
No.  You cannot split up or schedule multiple shorter duration promotions within your chosen duration (min 1 hour to max seven days). If you choose to run the promo for the maximum duration of 7 days, you must run the promotion as one single promotion for those 7 days.

Kindle Countdown Deals Pricing

Is there a minimum and maximum regular list price for books to be eligible to use Kindle Countdown Deals?

To ensure a meaningful promotion for customers, we require a minimum regular list price of $2.99 (£1.93 on Amazon.co.uk). The maximum regular list price for Kindle Countdown Deals is $24.99 on Amazon.com (£14.99 on Amazon.co.uk).

Why does the promotional list price on Amazon.co.uk include VAT?

It is customary in the UK to use VAT inclusive prices, so we are showing you the price that customers will see during the promotion. The VAT will be excluded from royalty payment.

What is the lowest promotional price that I can offer?

• $0.99 on Amazon.com
• £0.99 on Amazon.co.uk

Does the price of the print version for my book have an impact on Kindle Countdown Deals?

As long as the print price for your book is higher than the regular list price for your book, the Kindle Countdown Deal will complete at the schedule you set. If the print price is the same or below any of the scheduled promotional list prices for your Kindle Countdown Deal, we may not offer your Kindle Countdown Deal for those price increments to ensure the promotion is meaningful for customers.

Kindle Countdown Deals Royalties and Compensation

Can I change the royalty plan for the book during the promotion?

You will not be able to make any changes to the price or royalty plan during the promotion, or in the 24 hours before the promotion starts.

Which royalty rate will I earn during the promotion?

You will earn royalties based on the royalty rate you have selected and the promotional price, as described on the Pricing Page, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.

35% royalty plan: You will be paid 35% of the promotional list price. For example, if your book has a regular list price of $14.99, for a promotional list price of $8.99, you will earn 35% of $8.99, or $3.15.
70% royalty plan: You will be paid based on the 70% royalty plan, using the promotional list price to determine the amount. For example, if your book has a regular list price of $4.99, and one of your promotional prices is $1.99, you will earn 70% * ($1.99 - $0.15 * file size), even if the promotional list price is below the 70% royalty minimum outlined on the Pricing Page.

Will I be able to see the performance of the promotion?

In addition to your regular Month-To-Date report, you will see a new report indicating the sales performance and royalty earned at each promotional price point. You'll also see the performance of past promotions in your reports as well. You can view your promotion reports on the Reports Page in KDP.

How current is the sales data in the Kindle Countdown Deals report?

The data is updated periodically, similar to the Month-To-Date Sales Report.

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