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Ad Campaign Types

To create an ad campaign, you need choose a campaign type: Sponsored Products or Product Display ads.

For details on each type, see this comparison chart:

Sponsored Products (eBook and paperback) Product Display ads (eBook only)
What is it?
  • Delivers relevant ads in Amazon search results based on keyword searches
  • When clicked, the ad sends customers directly to your book's detail page

  • Delivers interest or product-targeted ads on detail pages and Kindle E-readers, where eligible
  • When clicked, the ad can redirect customers to your book's detail page

How it can help
  • Increase visibility in search results and detail pages with keyword-targeted ads

  • Build name recognition and title awareness with interest and product-targeted ads on detail pages

Targeting options
  • Target by keyword, using automatic, suggested or custom keywords
  • Five keyword match types to help you reach the right readers: broad, phrase, exact, negative phrase, negative exact

  • Target by book genre
  • Target by related or relevant products, even outside of books

Where do ads typically appear on Amazon?
  • Within and below search results
  • Top, middle, and bottom of product detail pages

  • On related product detail pages
  • On Kindle E-reader screensaver and home screen for eligible ads

How much does it cost?
  • You control your spend by setting your bids and daily budget
  • You're only charged when customers click on your ad
  • Minimum average daily budget of $1

  • You control your spend by setting your bids and total campaign budget
  • You're only charged when customers click on your ad
  • Minimum total campaign budget of $100

Requirements

How long do campaigns run?
  • Run campaign continuously or choose a custom date range
  • We recommend a minimum of 2 weeks for each campaign

  • Choose a custom date range
  • We recommend a minimum of 4 weeks for each campaign

Reporting
  • Product and keyword-level sales reporting

  • Campaign-level sales reporting


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