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Ad Campaigns Report

What's in the reports

Your advertising reports show how your ads are performing. They show:

  • Your ad campaign's start and end date
  • Your ad campaign's budget
  • How many times your ad was displayed (impressions)
  • How many times your ad was clicked on (clicks)
  • The average cost per click (aCPC)
  • The number of estimated sales attributed to your ad
  • The average cost of sales attributed to your ad campaign (ACoS)

See our Help page for details on timelines.

How to view your report

Sign in to your Amazon advertising account with your KDP credentials and click Advertising campaigns.

Ad performance

If your ad isn't performing as expected, reviewing the following to see what you can improve:

Targeting Bids and budget Pacing
Running a Product Display campaign and using interest groups? Try targeting additional relevant interests. For product targeting, try targeting popular books and authors in your genre. For Sponsored Products, think about expanding your set of keywords to competitive authors, similar titles, or keywords related to your book's genre.

Learn more about targeting ad campaigns.
Check to see if your bids are competitive. If your maximum bid is close to the average cost-per-click (CPC), think about increasing your bids. Check to see if your budget is practical for the duration that you have set. If you're running a multi-month campaign, but your budget is set at $100, you may not see the impression and click volume you were expecting.

Learn more about campaign bidding and budgets.
Update the campaign pacing to deliver impressions as quickly as possible.

If you've received a lot impressions but want to increase clicks, review your campaign from the eyes of a reader by checking:

Targeting Headline Custom teaser
For Product Display campaigns, make sure the interest-based targeting is relevant to the book's genre. If it isn't, try changing the target interest group. For Sponsored Products, see if keywords are relevant and targeted to your book's genre and that these may be keywords that customers would use for when searching for a book like yours. Update your headline so it entices readers with relevant, well-written content. The cover of your book should combine art, title, and text to form a cohesive message. Try adding a custom teaser to share insights on the book.

Note: Ad performance data for interest-based targeting includes all eligible placements. This includes your Kindle E-reader ads, as they're not broken out from the other Amazon.com placements in your Product Display campaign.

Ad placement

There's no guaranteed way to see where your ad displays. Why? Because Amazon displays ads based on the customer's interests. You can track your ad performance by logging in to your Amazon Advertising account (or navigating to your KDP Bookshelf). You'll see:

  • The number of impressions, clicks
  • Total sales resulting from your ads

How does sales attribution work?

For ads to be credited with a sale in the campaign dashboard, a shopper must click an ad and purchase a title within 14 days of clicking. Sales can be attributed to a campaign in three ways:

  1. ASIN. Sales of the exact ASIN being advertised are credited to the campaign
  2. Title. Sales of the advertised title, including the advertised format and any other formats, are credited to the campaign
  3. Brand. Sales of any titles associated with the advertised ASIN’s brand are credited to the campaign

Each ad type uses one or a combination of these attribution methods to report ad sales. The chart below details how each ad type attributes ad sales in the reporting dashboard.

ASIN Title Brand
Sponsored Products X X
Product Display ads X X

Ad report definitions

Start DateThe date when your ad first becomes available for delivery.
End DateThe last date when your ad is available for delivery.
BudgetThe amount of money you set aside as the most you're willing to spend on a given ad.
ImpressionsAn impression occurs whenever an ad is shown to a shopper. The impressions metric is a count of how many times your ad has been shown to shoppers. We provide you the total number of impressions for each campaign and keyword.
ClicksA click occurs whenever a shopper clicks on an ad. The clicks metric is a count of how many times shoppers have clicked on an ad. We provide you the total number of clicks for each campaign and keyword.
aCPCAverage Cost-per-Click or ACPC is the average amount that you have spent for a click. ACPC is calculated by dividing total spend by the total number of clicks. We provide the ACPC for each campaign and keyword.
SpendSpend is the total value of the clicks received for a campaign or keyword. We provide spend for each campaign and keyword.
Est. Total Sales The Estimated Total Sales column shows you the total price of orders customers placed after clicking your ad. This raw number has not been adjusted for declined payments or returns. Your KDP sales reports will show you the final sales numbers, which may be different from the number you see here.
ACoSThe average cost of sales attributed to your ad campaign.

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