After publishing your book, you'll want to promote it to prospective readers. You can promote your book yourself with email, websites, and other outreach. We've also provided the programs in the table below to help you.

Recorded webinar: Developing a promotional strategy

Program	How it can help
Amazon Advertising	Purchase advertising to promote your KDP eBooks and paperbacks
Free Promotions	Make your eBook available at no charge for a limited time
Kindle Countdown Deals	Offer a limited-time discount with a countdown timer
Kindle MatchBook	Customers who buy other versions of your book can buy your Kindle eBook version at a reduced price
Kindle eBook pre-order	Let customers order your eBook as early as 90 days before release date
Buying and Gifting eBooks for Others	Run a social media giveaway, gift your books to readers at an event, or send copies to newsletter subscribers
Lending for Kindle	When readers buy a book they like, they can lend it to others
Share with Kindle Instant Book Previews	Share a link to a free preview of your Kindle book
Sample Chapters	Show potential readers a small portion of your book

Note: You're welcome to promote your book through third-party websites and other services, but we encourage you to monitor the tactics they use to promote your books. You are responsible for ensuring that no tactics used to promote your book manipulate the Kindle publishing service and/or Kindle programs. We advise against using any sites that "guarantee" a return on your investment. We support our authors' efforts to promote their books worldwide, but at the same time we work to prevent any manipulation of the Kindle publishing service.

Publisher-directed purchasing activity: If we determine that purchases/borrows of your book are originating from accounts that are attempting to manipulate our services, it may result in termination of your account and loss of royalties.