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Promote Your Book
After publishing your book, you'll want to promote it to prospective readers. You can promote your book yourself with email, websites, and other outreach. We've also provided the programs in the table below to help you.
Note: You're welcome to promote your book through third-party websites and other services, but we encourage you to monitor the tactics they use to promote your books. You are responsible for ensuring that no tactics used to promote your book manipulate the Kindle publishing service and/or Kindle programs. We advise against using any sites that "guarantee" a return on your investment. We support our authors' efforts to promote their books worldwide, but at the same time we work to prevent any manipulation of the Kindle publishing service.
Publisher-directed purchasing activity: If we determine that purchases/borrows of your book are originating from accounts that are attempting to manipulate our services, it may result in termination of your account and loss of royalties.
Video: How AMS can help with book advertising
| Program | How it can help |
|---|---|
| Amazon Marketing Services | Purchase advertising to promote your KDP books |
| Free Promotions | Make your book available at no charge for a limited time |
| Tips for Merchandising | How to make the most of Amazon listings |
| Linking eBook and Paperback Editions | If you have other formats of your book available, link them to your eBook edition |
| Kindle Countdown Deals | Offer a limited-time discount with a countdown timer |
| Kindle MatchBook | Customers who purchase other versions of your book can buy your Kindle version at a reduced price |
| Kindle Pre-Order | Let customers order your book as early as 90 days before release date |
| Managing the Availability of Your Book | Select which countries you have rights to sell in |
| Share with Kindle Instant Book Previews | Share a link to a free preview of your Kindle book |
| Linking from Your Website | Link directly from your website to your book |
| Lending for Kindle | When readers buy a book they like, they can lend it to others |
| Sample Chapters | Show potential readers a small portion of your book |
| Buying and Gifting eBooks for Others | Run a social media giveaway, gift your books to readers at an event, or send copies to newsletter subscribers |
Publisher-directed purchasing activity: If we determine that purchases/borrows of your book are originating from accounts that are attempting to manipulate our services, it may result in termination of your account and loss of royalties.
