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Targeting Ad Campaigns

Sponsored Products (eBook and paperback)

Sponsored Product ads are targeted by keywords. That means the ads appear when a customer searches for the keywords you choose. There are two targeting options available when creating your ad:

Automatic targeting
Amazon targets your ads to all relevant customer searches based on your product information. Our algorithm collects and uses relevant keywords for all selected products.

Manual targeting
Add your own keywords or phrases to your campaign based on your book's content, genre, and similar authors. You can also use suggested keywords from the ad builder. Manual targeting allows you to edit your keywords after adding them.

Choosing keywords
Choosing keyword match types
Uploading keywords in bulk


Product Display ads (eBook only)

Target your ads by related products (books or otherwise) or by customer interests (genre). Interest-based ads may qualify for additional ad placement on Kindle E-readers. There are two targeting options available when creating a product display ad:

Product targeting
Choose other products' detail pages (books or otherwise) where you want your ad to appear. Ads appear on the targeted product's detail page. Here we've used Charlotte Brontë's Wuthering Heights to show example related products:

  • Books: Jane Eyre, Pride and Prejudice, Emma, Sense and Sensibility, Mansfield Park, The Importance of Being Earnest, The Picture of Dorian Gray, Tess of the D'Urbervilles
  • DVDs: Pride and Prejudice, Emma, Sense and Sensibility, Mansfield Park, Northanger Abbey, North and South, Persuasion, Downton Abbey

Interest targeting
Reach readers based on the genre of books they view or purchase. Choose to target by picking genres related to the book you want to advertise. Using interest targeting qualifies ads for placement on Kindle E-readers, as long as the ad meets our policies. Here we've used Charlotte Brontë's Wuthering Heights to show example customer interests:

  • Literature and Fiction > Classics
  • Literature and Fiction > Women's Fiction
  • Romance > Historical

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