Targeting Ad Campaigns

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Prepare, Publish, Promote Promote Your Book Kindle Merchandising Programs Advertising for KDP Books Targeting Ad Campaigns

You can schedule ads for any book that meets the Amazon Creative Acceptance Policies and the Amazon Ad Policy for Books.

Note: The language of the ad must match the language of the Amazon site. For example, if you want to run an ad for a book written in Japanese on Amazon.com, the ad must be in English.

Sponsored product ads

Sponsored product ads are targeted by keywords. That means the ads appear when a customer searches for the keywords you select in your targeting option.

Video: AMS Sponsored Product Ads

There are two targeting options available when creating a Sponsored product ad:

Automatic targeting

Amazon targets your ads to all relevant customer searches based on your product information. Our algorithm collects and uses relevant keywords for all selected products.

Manual targeting

Add your own keywords or phrases to your campaign based on your book's content, genre, and similar authors. You can also use suggested keywords from the ad builder. Manual Targeting allows you to edit your keywords after adding them.

Note: Ad keywords are not the same as search keywords in your book’s metadata, which must meet our Metadata Guidelines.

Example book:

Wuthering Heights

Example keywords:

Jane Eyre, Pride and Prejudice, Emma, Sense and Sensibility, Mansfield Park, The Importance of Being Earnest, The Picture of Dorian Gray, Tess of the D’Urbervilles, Emily Bronte, Charlotte Bronte, Jane Austen, classic fiction, classic romance, classic literature, famous literature, famous romance, free classics, free kindle books, free books kindle classic, famous kindle books, classic kindle fiction, classic romance on kindle, classic kindle books

Product display ads (eBook only)

Target your ads by related products (books or otherwise) or by customer interest (genre). Campaigns targeted by customer interest may qualify for additional ad placement on Kindle E-readers. There are two targeting options available when creating a product display ad:

Product targeting

Select other products' detail pages (books or otherwise) where you want your ad to appear. Ads appear when a customer visits the targeted product's detail page.

Example book:	Wuthering Heights
Example related products:	Books: Jane Eyre, Pride and Prejudice, Emma, Sense and Sensibility, Mansfield Park, The Importance of Being Earnest, The Picture of Dorian Gray, Tess of the D’Urbervilles DVDs: Pride and Prejudice, Emma, Sense and Sensibility, Mansfield Park, Northanger Abbey, North and South, Persuasion, Downton Abbey

Interest targeting

Find customers based on the genre of books they view or purchase. Choose to target by picking genres related to the book you want to advertise. Using interest targeting qualifies ads for placement on Kindle E-readers, as long as the ad meets our policies. Ads appear when a customer’s view or purchase history matches the targeted sub-genres.

Example book:	Wuthering Heights
Example customer interests:	Literature and Fiction > Classics Literature and Fiction > Women's Fiction Romance > Historical

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Targeting Ad Campaigns