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Campaign Billing

Advertising payments

Amazon charges for the number of clicks you receive on your ads. We charge you each time you accumulate a certain amount of click charges, which we refer to as the credit limit.

You're charged when:

  • You accumulate your first $1 worth of clicks.
  • You accumulate additional clicks that meet or exceed your credit limit. Your credit limit begins at $50 and increases each time you reach your credit limit and you make a successful payment. From $50, it increases to $150, $200, $350, and finally $500.
  • You have a balance due for the previous month, and you haven't reached your credit limit. We'll bill you on the third day of each month.
Note: If you exceed your credit limit before the month is over, you may be charged more than once per month and see an . If you don't exceed your credit limit, you're charged only once per month, the first week of the month

We automatically create an invoice each time we bill for clicks. You can in the Billing section.

Payment methods for advertising

You can pay for advertising with credit and debit cards.

The total advertising fee is charged to your selected payment method during an invoice period. You'll only be able to select a single payment method for your account. You'll be charged in the currency of the marketplace where the ads were created.

Note: It may take up to 72 hours to have the new payment method updated. If your payment method fails after multiple attempts, your advertising account will be placed into payment failure status and your campaigns will be paused. Review how to .

Update your payment method for advertising

When you register for advertising using a credit card, Amazon uses the card to validate advertising payments.

Only can update the payment method. Users that were invited as secondary users can't update the payment method.

To update your payment method:

  1. Go to Billing and payments.
  2. Click Payment settings.
  3. Select your desired payment method and enter the required information.
  4. Click Save.
Note: If this is your first time creating an ad in a new marketplace, make sure the same credit card is available as a payment method in Your Amazon Wallet on your Amazon.com account (Your Account > Payment options).
Note: Your new payment method will take effect within one hour. If you’re updating your payment method due to a payment failure in your account, it will take up to 72 hours for your account to be enabled. Review how to .

Resolve a payment failure for advertising

If you receive a payment failure notification, verify that your payment method is still valid.

To review your payment method:

  1. Go to Billing and payments.
  2. Click Payment settings.

When you're troubleshooting a payment failure, check if the following are correct. Keep in mind that it may take up to 72 hours to process and verify your payment details. Upon payment processing, your ad will restart automatically. You can create a new campaign if you've updated your credit card and your campaign is already past the end date you set.

Credit and debit cards

  • Has your credit card expired?
  • Have you entered the credit card number incorrectly?
  • Does the card holder’s name you entered match the card holder’s name on the card?
  • Have you reported the card as lost or stolen, or otherwise deactivated it?
  • Have you checked for insufficient funds?
  • Has the credit card company changed the credit card account number?
  • Does your bank have restrictions regarding electronic or internet purchases?
  • Is your card chargeable in the currency of the Amazon marketplace where you registered your advertising account?
  • If this is your first time creating an ad in a new marketplace, make sure the same credit card is available as a payment method in Your Amazon Wallet on your Amazon.com account (Your Account > Payment options).

Deduct from retail proceeds

  • If you selected to deduct advertising fees from your retail proceeds, confirm that you have sufficient balance to cover all unpaid invoices.

Value Added Tax (VAT) on Electronically Supplied Services (ESS)

Amazon will collect the standard rate of VAT/GST applicable to your country of residence or business establishment when a VAT/GST ID isn’t provided. This will be applicable to all of your Sponsored Products advertising campaigns on Amazon.com.

Under European Union Value Added Tax (EU VAT) rules and similar regulations across multiple countries, Amazon is required to collect tax on the provision of remote services (or ESS). Tax is applicable on advertising fees and is charged to advertisers who:

  • Haven’t provided Amazon with a valid VAT/GST registration number;
  • Are residents of an ESS country ; and
  • Advertise on Amazon.com.

Note: In certain countries, Amazon may be required to collect VAT/GST even if a VAT/GST ID is provided.

You’ll see any taxes charged in your Advertising invoice .

If you have a tax ID, register it in your account to ensure you’re billed correctly for your US Amazon Advertising. If you don’t have a tax ID and aren’t sure if you qualify for one, consult your tax advisor for information applicable to your specific situation. In some ESS countries, you can register on the tax authority's website.

Tax refunds

Amazon is required to collect ESS VAT/GST based on the information in your account at the time of invoicing and can’t refund VAT/GST without a valid VAT/GST registration number and registration certificate or other evidence confirming that the registration was in effect during the period in question.

If you have been charged VAT and have a valid VAT/GST registration number and registration certificate covering the period of the invoice, contact Advertising Support to request a refund.

Note: Tax refund requests can take 30 days to process. We'll send you an update when your request has been processed with the estimated date when you can expect to receive a refund in your account if your request was approved.

Register your tax ID

Tax rates are calculated according to the tax, billing address, and other information in your account at the time an invoice is issued. To ensure we use the appropriate tax rate for your account, enter or update your tax identification information in your account.

To register your Tax ID:
  1. Go to Billing and Payments and select the Payment Settings tab.
  2. In the Account details section, enter your Value Added Tax (VAT)/ Goods and Services Tax (GST) Registration number.
Note: Make sure that the country associated with your VAT/GST registration number matches the country of your residence or business address.

You will find any taxes in the Tax line in the summary section at the bottom of your invoice.

ESS Countries

These countries charge tax on Electronically Supplied Services (ESS).

If you live in, or your business is located in, one of these countries and you have a VAT registration number, register it in your account to ensure you are billed correctly.

Australia Germany Poland
Austria Greece Portugal
Belarus Hungary Romania
Belgium Ireland Russia
Bulgaria Italy Slovakia
Croatia Latvia Slovenia
Cyprus Lithuania Spain
Czechia Luxembourg Sweden
Denmark Malta Switzerland
Estonia Netherlands United Kingdom
Finland New Zealand

France Norway

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