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Manage Your Campaigns
You can access the campaign manager from your KDP bookshelf or by signing in directly to the advertising console.
- Click the ellipsis (…) button for the book and format you'd like to advertise.
- Select Promote and Advertise.
- Select the marketplace you'd like to advertise in from the dropdown menu, and click Create an ad campaign.
- Click Advertising Campaigns.
To run an ad with Amazon, you must create a campaign. Campaigns group your ads by their advertising budgets and dates.
You can create a campaign for a specific line of products, for a specific timeframe, or for any other theme that helps you manage your ads. Each campaign contains one ad type and aligns with the main goal you want to achieve, such as sales or brand awareness.
To get started, go to the campaign manager and click Create a campaign.
For information about creating specific campaign types see:
You can edit a campaign by clicking any editable fields in the campaign manager, or change your campaign's status by modifying the start and end day parameters.In the campaign manager:
- Go to the Campaigns tab.
- Locate the campaign you'd like to edit. See for more information.
Click any editable fields in the table to modify data in your campaigns. Click the campaign name for additional options such as keywords, bids, and negative keywords, or click
Settings for additional options.
- To restart campaigns that have ended or have been paused, enter an end date which is a date in the future, or select the campaign and click Restart. You can also reactivate a paused campaign by clicking on the toggle switch in the active column.
- You can extend a campaign that is going to end or has already ended by changing the end date to a date in the future.
- You can stop a campaign by changing the status to Paused or Archived or by changing the end date to today’s date—the campaign status will change to Ended by the end of the day.
Searching and filtering is useful when you want to view or make changes to a subset of campaigns, ads, or keywords.
You can search for campaigns, ads, and keywords by entering all or part of the name in the search box at the top of the table. By layering multiple filters you can analyze specific performance drivers based on the benchmarks you set.
- Click the tab for campaigns, ads, or keywords.
- Click the search box at the top of the table.
- Type all or part of the campaign, ad, or keyword name and press Enter.
- Click Filter by and choose a filter.
- Select your filtering criteria from the options presented. Often this consists of a range for the filter (such as greater than or less than), and a value.
- Click Save to create the filter.
- Review your filtered results and modify the filter as needed. Click any editable fields in the table to modify data in the filtered results.
Instead of creating new ads, keyword and product targets, and ad groups, you can save time and work by copying your existing campaigns.
You can copy campaigns that are currently running, have already ended, or are archived. You can also copy campaigns that were not approved so that you can make the necessary changes to comply with our ad guidelines before resubmitting.
Campaign name, start and end date, budget, keywords, bids, and ad groups are copied when you use the copy campaign feature. Performance metrics (such as impressions, clicks, and sales) are not copied to the new campaign.
To copy a campaign in the campaign manager:
- Navigate to Campaigns.
- Click All Campaigns.
- Find the campaign you want to copy.
- Click Copy under the Action column for your campaign.
Modify and create your copied campaign using the steps for your campaign type:
- Sponsored Products campaigns using custom text and Lockscreen Ads: A new draft campaign will be created that is prepopulated with the parameters from the original campaign. Edit the draft campaign and submit.
Sponsored Products: You will be presented with options to copy your campaign.
Update the start and end date of your copied campaign by checking Edit your start date and end date. If you
take no action, the following defaults are applied:
- Start date of the original campaign is in the future: Your copied campaign will have the same default start date and end date.
- Original campaign has not yet ended: The default start date for your copied campaign will be today’s date and the end date will be the same as the original campaign.
- Original campaign has already ended: The default start date for your copied campaign will be today's date, and the end date will be "No end date."
- Update the intended campaign status by unchecking Pause new campaign(s) after creation. By default, your campaign will be paused unless you uncheck this box. By unchecking this box, the status of the original campaign will carry over to a newly copied campaign.
Click Copy. While your campaign is being copied an in progress message will appear in the campaign
manager. You'll see a success message when the copy is complete.Note: Targeting type and ad group settings are included in the copy. When you copy a campaign you do not have the option to switch between automatic and manual targeting, or between keyword targeting and product attribute targeting. Performance history is not carried over to the copied campaign.
- Update the start and end date of your copied campaign by checking Edit your start date and end date. If you take no action, the following defaults are applied:
You can view a detailed summary of the campaign and ad group level changes made to Sponsored Products.
To view campaign level changes:
- Go to Campaigns.
- Select the campaign you’d like to view the change history for.
- Click the History tab.
To view ad group level changes:
- Go to Campaigns.
- Select the campaign and the ad group you’d like to view the change history for.
- Click the History tab.
The status column in Campaign Manager displays information about the current state of your campaign. The status reflects changes made to the campaign, and whether or not the campaign’s ads have been approved based on Amazon Advertising’s policies.
The table below describes the various statuses you might see and some recommend actions. See for further instructions.
|Delivering||The campaign is active and eligible to serve impressions. Your ads will display in eligible placements.||You can observe a campaign’s performance over time in Campaign Manager, and download campaign performance reports for further analysis.|
|Scheduled||The campaign has not started yet, and is scheduled to start in the future.||To change your campaign start date, select the campaign name, and then select Campaign Settings to adjust the date range.|
|Incomplete||The campaign is not eligible to show ads because it does not have at least one target and one product to advertise. This status is only used for Sponsored Products||To make the campaign eligible, select the campaign and add one or more targets and products.|
|Out of Budget||The campaign has exceeded the Campaign daily budget. Ads in this campaign are not eligible to serve impressions until midnight when the daily budget is reset.||Make one of the following changes:
Note: The campaign budget cap is only available for Sponsored Products. Lifetime budget is available for Sponsored Brands.
|Payment Failure||Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.||Learn more about|
|Ended||The campaign end date has passed and the campaign has ended.||To continue running your Sponsored Products campaign, select the campaign name, and then select Campaign settings to either modify or remove the end date. Sponsored Brands campaigns can't be enabled once ended.|
|Paused||The campaign is not eligible because it is set to Paused.||To restart your campaign, click the toggle in the Active column.|
|Archived||The campaign is not eligible because it is set to Archived.||The campaign cannot be enabled or paused.|
|Draft||The campaign is not running because it hasn't been submitted.||Make sure you have completed all steps in the campaign creation process.|
|Pending Review||Amazon is reviewing the campaign and will set it to run if approved.||Campaign review can take up to three business days. We will email you to let you know whether your campaign was accepted or rejected. If your campaign is approved, it will start running automatically.|
|Not approved||Your campaign creative was rejected and needs to be edited.||If your campaign is rejected, you'll want to make the requested edits to your ad. After you update the ad, you'll need to resubmit it for review.|
Ads that don't meet our ad guidelines will not be approved. Your ad may have used inappropriate language or images, or it might fail to meet other criteria required for approval.
Refer to our ad guidelines for more information.
Ads that are not approved will be added to your drafts table. From there you can make changes to meet our guidelines and resubmit.
The ad status helps you identify a potential issue that could be preventing your ad from running.
Due to the volume of ads and traffic on Amazon, there is no guaranteed way to see your ad running live. We offer analytics in the campaign dashboard to track your performance including the number of impressions, clicks, detail page views and sales resulting from your ads.
The ad is eligible to show in ad placements.
You can observe ad performance over time in Campaign Manager, and download campaign performance reports for further analysis.
Not in Buy Box
The ad is not eligible to show because it is not winning the Buy Box. This status does not apply to Sponsored Brands campaigns.
You can add products that are not currently winning the Buy Box, however they are eligible to receive impressions when they win the Buy Box.
The ad is ineligible to show for one of the following reasons:
Confirm that your product information and inventory is complete and updated.
The ad is set to Paused.
To enable your ad, switch toggle to active state, located next to the ad name.
The ad is set to Archived.
The ad cannot be enabled or paused.
Out of Budget
One of the following has occurred:
Make one of the following changes:
Your payment method (such as credit, debit, or deposit) was either deactivated, had insufficient funds, or was changed recently.
To change your payment method, go to Settings > Account Info. Under Payment Information, click Charge Methods for Advertising to edit an existing payment method or add a new one.
Learn more about
The campaign end date has passed and the campaign has ended.
To continue running your campaign, select the campaign name, and then select Campaign Settings to either modify or remove the end date.
The campaign is not eligible because it is set to Paused.
To restart your campaign, slide toggle to Active state, located next to the campaign name.
The campaign is not eligible because it is set to Archived.
The campaign cannot be enabled or paused.
Portfolios are a group of campaigns that you can organize to meet your advertising needs. Create portfolios by brand, product category, or by season to provide structure and manage your advertising activity.
You can track portfolio performance in the campaign manager, create reports for campaigns by portfolio, and see spend allocated by portfolio in your billing statements.
Portfolios within your advertising account do not compete against each other to help ensure that best performing campaigns continue to show to the customer.
Portfolios can simplify your day-to-day campaign management in multiple ways:
- Multi brand management – Group your campaigns by brand, business line or season to reflect your marketing needs.
- Budget caps – Define a date range or recurring monthly budget cap and ensure your campaign spends don’t exceed your desired marketing needs.
- Track Performance – Review portfolio performance and create reports for campaigns by portfolio.
- Streamlined billing – Simplified billing details broken down by aggregated portfolio spend in each billing cycle.
Portfolios allow you to group campaigns belonging to a brand or business line to adjust to your current marketing needs.
To create a portfolio:
- Navigate to the campaign manager.
Under All campaigns, click Create portfolio.
Note: If you don’t see the left navigation bar, click the >> sign to expand it.
- In the pop-up window, enter the name of your portfolio and click Create a portfolio. Give the portfolio a name that is meaningful to you and has a consistent format to help you sort and filter, and differentiate it from other portfolios.
- Once you’ve created your portfolio, you can add campaigns, create new campaigns within that portfolio, and set an optional date range or monthly recurring budget cap for a specific time range
- You can only add Sponsored Product campaigns to portfolios; Lockscreen Ads are not currently supported.
- A campaign can only belong to one portfolio at a time. To learn how to move a campaign to a different portfolio, see Edit your portfolios .
Once you’ve created a portfolio, you can manage your campaigns from the individual portfolio view, or by selecting one or more campaigns in the All campaigns view or using bulk actions.
You can modify your portfolio’s name, budget type, or the date range for your selected budget cap. To edit your portfolio settings:
- Click the name of the portfolio you want to edit.
Click Modify portfolio.
- Enter your desired name for the portfolio in the Portfolio name text box.
- Select your budget type from the drop-down, enter the budget cap amount, and choose an optional date range or budget end date.
- Make your edits and Save changes.
To move campaigns to a portfolio or remove a campaign from a portfolio:
- Go to the All campaigns view or to the individual portfolio.
Select the campaign you want to move.
- If you want to move a campaign to a different portfolio: click Move to portfolio, select the applicable portfolio where you want to move the campaign and click Save.
- If you want to remove a campaign from a portfolio: click Remove from portfolio.
When you add or move campaigns to a portfolio, that campaign’s spend is added to the portfolio's total spend. If the additional campaign spend exceeds the portfolio's budget cap, the campaigns in that portfolio will pause. Learn more about Portfolio budgets .
Access your portfolios from three distinct views from the left navigation: All campaigns, Portfolios, or Individual portfolio views.
All campaigns view
From the All campaigns view, you can see every campaign in your account. The portfolio column shows which portfolio, if any, a campaign is assigned to. The portfolio that a campaign is assigned to does not affect the performance history of individual campaigns.
To access this view, go to the campaign manager and click All campaigns.
In the Portfolio view, all your portfolios are listed with the aggregate values of the campaigns assigned to them. You can manage the budget cap and date ranges for any portfolios that have a budget date range included. Aggregate metrics in the table and chart only reflect the performance of campaigns assigned to portfolios.
To access this view, go to Campaign Manager and click Portfolios.
Individual portfolio view
The individual portfolio view provides a detailed view of all campaigns assigned to a specific portfolio and any portfolio settings that have been applied. Aggregate metrics in the table and chart provide a quick view of the performance of all campaigns in a particular portfolio.
To access this view, go to Campaign Manager and click the name of the individual portfolio.
Use portfolio budget caps to set and manage your spending for a group of campaigns and help ensure that the total spend of campaigns in your portfolio does not exceed your set budget.
Budget caps allow you to control if and when your portfolio will stop spending, and the campaigns within the portfolio will stop delivering. Budget caps are the maximum spend by all campaigns in your portfolio for the budget date range or month, if you've set a monthly recurring cap. When the budget cap is reached, all campaigns in the portfolio will stop delivering.
No budget cap
There are three available budget cap options for portfolios:
By default, the portfolio budget is set to No budget cap. This setting allows the campaigns in your portfolio to continue spending until those individual campaign budgets have been used.
Recurring monthly budget cap
This option allows you to set a recurring monthly budget for your portfolio that will reset the first day of each month. If you set the monthly recurring option in the middle of the month, we will consider the full amount for the current month and deduct the amount already spent for that month. You will see a message showing you the amount already spent in the portfolio for that month.
Date range budget cap
This option allows you to select a specific date range for your budget cap. At the end of the date range, if your campaigns are not delivering, you can extend the end date to continue delivering. If the date range for your portfolio budget cap is earlier than the campaign end date, your campaigns inside that portfolio will pause when the portfolio end date is reached. To learn how to edit your portfolio settings, go to Edit your portfolios .
To help maximize your spend without exceeding your portfolio's budget cap, we recommend that you set a higher budget for your best performing campaigns than your portfolio's budget.
If you've met your portfolio's budget cap and you want to resume your campaigns, you can increase the total budget and date range or remove the budget cap. Once you’ve made one of these adjustments, your campaigns will start delivering again.
Within each billing statement, your aggregated portfolio spend will be shown at the top, followed by detailed campaign-level spend for each portfolio.
The Billing page is broken down to help you understand how much was spent on a brand, business line or season during the billing cycle. Billing details will reflect the portfolio mapping at the time the invoice is issued. When your credit card is charged, Amazon accumulates spend for each campaign within each portfolio.
You can download portfolio data from your portfolios page or from the Reports tab.
You can create a report from any campaign or portfolio view to download your performance metrics to a spreadsheet. This will include all data currently filtered in the table.
- Go to the All campaigns view and click Portfolios if you want to download data for all portfolios, or select the individual portfolio.
- Click Export.
You can export campaigns and keyword data with a portfolio column in Excel for easy pivot table creation.
- Go to Reports.
- Define your report settings and click Create report.
- Once the report is generated, click Download.
- The portfolio data will display under the Portfolio Name column.