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How EU Prices Affect Your Royalty Payments
As of January 1st, 2015, the list prices customers see for KDP eBooks in European Union Kindle stores now include the rate of Value Added Tax (VAT) for the primary country of each Kindle store.
How VAT affects your list price and your royalties
We'll continue to calculate royalties based on the list price without VAT. The amount of VAT applied depends on the country where the customer is located.
VAT varies by country
Consider a book with a £6.00 VAT-inclusive list price on Amazon.co.uk, for sales to customers in the UK we would apply the UK’s 20% VAT rate and the price we use to calculate royalty would be £5.00.
A customer buying from Ireland would still see a suggested list price of £6.00, but the VAT rate applicable to sales to Ireland is 23%. After applying the 23% Irish VAT rate, we would calculate royalty based on the VAT-exclusive list price of £4.88.