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Targeting Ad Campaigns

You can schedule ads for any book that meets these criteria:

Sponsored product ads

Sponsored products ads are targeted by keywords. That means the ads appear when a customer searches for the keywords you select in your targeting option.


There are two targeting options available when creating a sponsored product ad:

Automatic targeting
Manual targeting

Product display ads

Target your ads by related products (books or otherwise) or by customer interest (genre). Campaigns targeted by customer interest may qualify for additional ad placement on Kindle E-readers. There are two targeting options available when creating a product display ad:

Product targeting

Interest targeting

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