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Getting Started with Ads

Watch this video to learn how AMS can help with book advertising

To create an Amazon Marketing Services (AMS) account:

  1. Choose the KDP eBook you want to advertise from your KDP bookshelf.
  2. Click "Promote and Advertise" under Book Actions.
  3. Under "Run an Ad Campaign," click "Create an Ad Campaign." If you haven't set up an account, this will create your new Amazon Marketing Services account and will sign you in to AMS.
  4. Enter your billing information. A valid credit card is required to begin running ads (you will not be charged until a customer clicks on your ad campaign).
  5. Choose a Campaign Type, input the required fields, and submit your campaign for review.

Once you’ve completed these steps, Amazon Marketing Services will review your ad in one to three days to ensure it meets the Kindle Authors and Book Publishers Creative Acceptance Policies. When your ad is approved, you'll receive an email notification. Your ad will begin running as soon as it's approved.

What goes in the ad?

Kindle E-reader ads

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