Pricing Page

Pricing Page
 
Last Updated:  January 1, 2015
 
 This Pricing Page changed on the date listed above.
 
 You can choose between 2 royalty options for each of your Digital Books, the 35% royalty option and the 70% royalty option, described below.
 
 1. Royalties

                                        

 

35% Royalty Option

70% Royalty Option

A. Available Sales Territories

If you choose this Royalty option for your Digital Book, it will apply to sales of your Digital Book to customers in any territory.

If you choose this Royalty option for your Digital Book, it will apply to sales of your Digital Book to customers in the following Available Sales Territories:
 
  Andorra
  Australia
  Austria
  Belgium
  Brazil*
  Canada
  France
  Germany
  Gibraltar
  Guernsey
  India*
  Ireland
  Isle of Man
  Italy
  Japan*
  Jersey
  Liechtenstein
  Luxembourg
  Mexico*
  Monaco
  The Netherlands
  New Zealand
  San Marino
  Switzerland
  Spain
  United Kingdom
  United States
  Vatican City
 
  Your Royalty on sales to customers outside the Available Sales Territories will be as provided under the 35% Royalty Option (i.e., at the 35% Royalty Rate calculated as indicated for that Royalty option).

B. Royalty Rate

35%

70%

i. Royalty Calculation for List Price

The 35% Royalty Rate times the Digital Book's List Price exclusive of VAT.
 
  35% Royalty Rate x (List Price – applicable VAT) = Royalty
 
  See Matching Competitor Prices below for exceptions.

The 70% Royalty Rate times the amount equal to the Digital Book's List Price, exclusive of VAT, less Delivery Costs, for sales to customers in the Available Sales Territories indicated above.
 
  70% Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty
 
  See Matching Competitor Prices below for exceptions.

ii. Royalty Calculation for Promotional List Price

The 35% Royalty Rate times the Digital Book's Promotional List Price, exclusive of VAT, set under the Kindle MatchBook program or the Kindle Countdown Deals program.
 
  35% Royalty Rate x (Promotional List Price – applicable VAT) = Royalty

 

See Matching Competitor Prices below for exceptions.

The 70% Royalty Rate times the amount equal to the Digital Book's Promotional List Price, exclusive of VAT, less Delivery Costs, for sales to customers in the Available Sales Territories indicated above.  

 

If your Digital Book is eligible to earn the 70% Royalty Rate based on sales of the Digital Book at the List Price, the same 70% Royalty Rate will apply in calculating royalties based on sales of your Digital Book at a Promotional List Price set under the Kindle MatchBook program or the Kindle Countdown Deals program.
 
  70% Royalty Rate x (Promotional List Price – applicable VAT - Delivery Costs) = Royalty

 

See Matching Competitor Prices below for exceptions.
 

C. Delivery Costs

Not applicable - we don't deduct Delivery Costs when calculating your Royalties.

Delivery Costs are equal to the number of megabytes we determine your Digital Book file contains, multiplied by the Delivery Cost rate listed below.
 
  Amazon.com: US $0.15/MB
  India on Amazon.com: INR ₹7/MB
  Amazon CA: CAD $0.15/MB
  Brazil: BRL R$0.30/MB
  Amazon.co.uk: UK £0.10/MB
  Amazon.de: €0,12/MB
  Amazon.fr: €0,12/MB
  Amazon.es: €0,12/MB
  Amazon.it: €0,12/MB
  Amazon.nl: €0,12/MB
  Amazon.co.jp: ¥1/MB
  Amazon.com.mx: MXN $1/MB
  Amazon.com.au: AUD $0.15/MB
 
  We will round file sizes up to the nearest kilobyte. The minimum Delivery Cost for a Digital Book will be US$0.01 for sales in US Dollars, INR₹1 for sales in Indian Rupees, CAD$0.01 for sales in CAD Dollars, £0.01 for sales in GB Pounds, ¥1 in JPY, R$0.01 for sales in Brazilian Reais, MXN$1 for sales in Mexican Pesos, AUD$0.01 for sales in Australian Dollars, and €0.01 for sales in Euros, regardless of file size.  For sales in JPY, we will not deduct any Delivery Cost for books 10 MB or greater.

D. Matching Competitor Prices

From time to time your book may be made available through other sales channels as part of a free promotion. It is important that Digital Books made available through the Program have promotions that are on par with free promotions of the same book in another sales channel. Therefore, if your Digital Book is available through another sales channel for free, we may also make it available for free. If we match a free promotion of your Digital Book somewhere else, your Royalty during that promotion will be zero. (Unlike under the 70% Royalty Option, if we match a price for your Digital Book that is above zero, it won't change the calculation of your Royalties indicated in B above.)

If we price-match your Digital Book, your Royalty will be:
 
  The Royalty Rate indicated above, multiplied by the price at which we sell the Digital Book, less taxes and Delivery Costs, for sales to customers in the Available Sales Territories.
 
  Royalty Rate x (Amazon price - taxes and Delivery Costs) = Royalty
 
  By "price-match" we mean where we sell the Digital Book in one or more of the Available Sales Territories at a price (net of taxes) that is below the List Price to match a third party's sales price for any digital or physical edition of the Digital Book, or to match our sales price for any physical edition of the Digital Book, in any one of the Available Sales Territories.

E.  Pre-Order Price Guarantee for KDP Pre-Orders

If you lower the List Price of a Digital Book while it is available for pre-order, we will charge customers that pre-ordered that Digital Book before the price decrease the lower price.  Your Royalty will be based on the actual price we charge customers as a result of our Pre-order Price Guarantee, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.

If you lower the List Price of a Digital Book while it is available for pre-order, we will charge customers that pre-ordered that Digital Book before the price decrease the lower price.  Your Royalty will be based on the actual price we charge customers as a result of our Pre-order Price Guarantee, net of refunds, bad debt, and any VAT, sales or other taxes charged to a customer or applied with respect to sales to a customer.


 
 *70% Royalty in Brazil, Japan, Mexico, and India. Digital Books enrolled in KDP Select will be eligible to earn 70% royalty for sales to customers in Brazil, Japan, Mexico, and India. The List Price you set for Brazil, Japan, Mexico, and India must also meet the 70% List Price requirements for sales to customers in Brazil, Japan, Mexico, and India. If your Digital Book is not enrolled in KDP Select or you do not meet the 70% List Price requirements, you will earn 35% royalty.
 
2. Royalty Calculation Examples

A. 35% Royalty Option.


i. Example:


• U.S. Dollar VAT Inclusive List Price = $0.99.
• We aren't matching a free promotion on another sales channel.

• Your Royalty per sale to a customer whose applicable VAT rate is 0%:


0.35 x ($0.99 - $0.00) = $0.35
Royalty Rate x (List Price – applicable VAT) = Royalty


• Your Royalty per sale to a customer whose applicable VAT rate is 20%:

0.35 x ($0.99 - $0.165) = $0.29
Royalty Rate x (List Price – applicable VAT) = Royalty
Applicable VAT calculation:  20% x $0.825 = $0.165.  $0.825 + $0.165 = $0.99

In this example, we deduct $0.165 for taxes, equal to 20% of the tax-exclusive sale price. Effective January 1, 2015, when we sell a Digital Book to an EU customer, the price includes value-added tax at the rate applicable to that customer based on their country of residence.  As of January 1, 2015, the UK VAT rate applicable to ebooks is 20%. Tax rates for sales in other countries vary.

ii. Example:


• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.


B. 70% Royalty Option.


i. Example:

     
  • UK Pounds VAT Inclusive List Price = £1.99.
  •  
  • UK Delivery Costs = £0.10/MB
  •  
  • Book's file size is 1 MB
  •  
  • Applicable VAT in UK is 20%
  •  
  • We don't price-match your book.

  •  
  • Your Royalty per sale to a UK customer from Amazon.co.uk is:
  •  
    0.70 x (£1.99 - £0.33 - £0.10) = £1.09
    Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty
    Applicable VAT calculation:  20% x £1.66 = £0.33.  £1.66 + £0.33 = £1.99

  • Your Royalty per sale to a Republic of Ireland customer from Amazon.co.uk is:
  • Applicable VAT in IE is 23% 
  •  
    0.70 x (£1.99 - £0.37 - £0.10) = £1.06
    Royalty Rate x (List Price – applicable VAT - Delivery Costs) = Royalty
    Applicable VAT calculation:  23% x £1.62 = £0.37.  £1.62 + £0.37 = £1.99

ii. Example:


• Same as above except we price-match your book to a competitor's tax-inclusive price of £1.39.
 • Your royalty per sale to a UK customer from Amazon.co.uk is:
 
0.70 x (£1.39 - £0.23 - £0.10) = £0.74
Royalty Rate x (Amazon price - taxes - Delivery Costs) = Royalty 
Applicable VAT calculation:  20% x £1.16 = £0.23.  £1.16 + £0.23 = £1.39
 

C. 35% Royalty Option for Promotional List Price.

i. Example:


• U.S. Dollar VAT Inclusive List Price = $1.99.
• U.S. Dollar VAT Inclusive Promotional List Price = $0.99.
 • We aren't matching a free promotion on another sales channel.

 • Your Royalty per sale to a customer whose applicable VAT rate is 0%:

0.35 x ($0.99 - $0.00) = $0.35
Royalty Rate x (List Price – applicable VAT) = Royalty


• Your Royalty per sale to a customer whose applicable VAT rate is 20%:

0.35 x ($0.99 - $0.165) = $0.29
Royalty Rate x (List Price – applicable VAT) = Royalty
Applicable VAT calculation:  20% x $0.825 = $0.165.  $0.825 + $0.165 = $0.99.

ii. Example:


• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.


iii. Example: 


• Same as above but book is listed as a Free Book Promotion through KDP Select.
• Your Royalty is zero.


D. 70% Royalty Option for Promotional List Price.

i. Example:


• U.S. Dollar VAT Inclusive List Price = $5.99.
• U.S. Dollar VAT Inclusive Promotional List Price = $1.99.
• U.S. Delivery Costs = $0.15/MB
• Book's file size is 1 MB
• We aren't matching a free promotion on another sales channel.

• Your Royalty per sale to a customer whose applicable VAT rate is 0%:

0.70 x ($1.99 - $0.00 - $0.15) = $1.29
Royalty Rate x (Promotional List Price – Applicable VAT - Delivery Costs) = Royalty


• Your Royalty per sale to a customer whose applicable VAT rate is 20%:

0.70 x ($1.99 - $0.33 - $0.15) = $1.06
Royalty Rate x (List Price – Applicable VAT - Delivery Costs) = Royalty
Applicable VAT calculation:  20% x $1.66 = $0.33.  $1.66 + $0.33 = $1.99.

ii. Example:


• Same as above but we're matching a free promotion on another sales channel.
• Your Royalty is zero.


iii. Example:


• Same as above but book is listed as a Free Book Promotion through KDP Select.
• Your Royalty is zero.


3. Changing Your Royalty Options
 
 If you would like to make changes to your Royalty options, just visit your Bookshelf. It may take up to 48 hours for your change to be effective.
 
 4. Setting Your List Price
 
 You must set your Digital Book's List Price (and change it from time-to-time if necessary) so that it is no higher than the list price in any sales channel for any digital or physical edition of the Digital Book.
 
 But if you choose the 70% Royalty Option, you must further set and adjust your List Price so that it is at least 20% below the list price in any sales channel for any physical edition of the Digital Book.
 
 By "list price in any sales channel," we mean the suggested or recommended retail price or, if you sell your book directly to end users, your own sales price, for an edition of the book available outside of our Program.
 
 5. Additional 70% Royalty Option Terms and Conditions
 
 i. Book Eligibility: Books that consist primarily of public domain content are not eligible for the 70% Royalty Option.
 
 ii. Distribution Territory: If you select the 70% Royalty Option for a Digital Book, you must make it available to us for distribution in each territory for which you have appropriate distribution rights, and you must comply with any other restrictions or requirements we may provide from time to time for the 70% Royalty Option in the Program Policies.
 
 iii. New Features: Any new feature incorporated into the Program will apply to all Digital Books distributed under the 70% Option even if we make the feature optional for other Digital Books.
 
 iv. Non-Compliance: If at any time your Digital Book does not meet the requirements for the 70% Royalty Option, the Royalty for the Digital Book will be as provided in the 35% Royalty Option and we can adjust previously reported or paid Royalties based on the 35% Royalty Option.
 
 6. Other Pricing Terms
 
i. Minimum and Maximum List Prices: To be accepted in the Program, Digital Books must have List Prices within the range of minimum and maximum List Prices indicated here.

Note that if your Digital Book is eligible for the 70% royalty option, your Digital Book will earn 70% on each sale of the Digital Book at a Promotional List Price set under the Kindle MatchBook program or the Kindle Countdown Deals program regardless of whether the Promotional List Price is within the maximum and minimum list price requirements for the 70% royalty option.
 
ii. Price Matching Determinations : If you notify us through Contact Us (by selecting the topic Pricing & Royalties – Price Matching) that you believe we have made an error in price-matching your Digital Book, we will review the issue and make best efforts to correct the error, if any, going forward as soon as practicable.


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