Kindle Direct Publishing converts and uploads images to the Kindle Store. They then display on the Kindle and supported devices. We recommend that all images be submitted at 300 pixels per inch at the size they will appear in your eBook. To make sure readers have the best experience, use high-definition images wherever possible. Kindle devices and reading applications do not support TIFF, multi-frame GIFs, or any image with a transparency.

• Kindle Format 8 (KF8) supports GIF, BMP, JPEG, PNG, and Scalable Vector Graphics (SVG) images.
• Enhanced Typesetting supports GIF, JPEG, and PNG. Enhanced Typesetting does not support SVG images, but SVG rasterization is partially supported.

For detailed image guidelines, see the Kindle Publishing Guidelines.

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Image resolution and size

Video: Why use high-resolution images?

Image resolution measures the quality and clarity of an image. For eBooks, image resolution is measured by pixels per inch (PPI). Images with high PPI (300 or higher) will be clearer than those with low PPI (less than 300). There is a direct relationship between image PPI and image size. For example, an image that is 300 PPI at 1" x 1" (2.5 x 2.5 cm) is high-resolution. However, if you increase that image to 2" x 2" (5 x 5 cm), the resolution decreases by half to 150 PPI.

Think of PPI like blocks in a box. In image A, the blocks in the box are packed with little space around them. This is like a high-resolution image. In image B, you place those same blocks in a larger box, and the space around the blocks increases. This is a low-resolution image.

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Tips for submitting high-resolution images

• Submit your images at their original size without downsizing the file size for faster upload.
• Scan physical images at a resolution of at least 300 PPI.
• Turn off image compression. To reduce file size, Word is set to compress images. To change the setting:
• Got to the File tab and click Options
• Under Advanced, find Image Size and Quality.
• Check the Do not compress images in the file box.

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How to check image resolution

On a PC

1. Right-click on the image file and select "Properties"
2. In the image properties window, click on the "Details" tab
3. Resolution can be found under the "Image" header

On a Mac

1. Open the image file using the Preview application
2. From the menu bar, select "Tools"
3. Click "Adjust Size"
4. Resolution can be found on the "Image Dimensions" box that pops up

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Image position

For text-heavy books like novels, we recommend inserting images between lines of text. To insert an image in Word:

1. Click where you want to insert the image
2. Go to the Insert tab
3. In the "Illustrations" section, click Pictures
4. Find the image file you want to insert
5. Click Insert

You can also add images with Kindle Create. Kindle Create is a free standalone application that can help you insert and edit the size and alignment of your images with preset options based on professional book layouts. Learn how to add images with Kindle Create.

If you're working on an image-heavy book like a children's book, use a fixed-layout file format. Learn more about eBook conversion formats.

Working on a comic, graphic novel, or manga and want your images to fit the entire screen? Try Kindle Comic Creator. This tool makes it easy to import artwork, create their preferred customer reading experience, and see how their book will look on Kindle devices.

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Devices and applications 

On Kindle E-Ink devices with a black and white screen, images will appear in 16 shades of gray. Other Kindle devices and applications like the Fire and Kindle for iPhone or PC will display images in color.